BUSINESS PLAN FOR SEKELWA POULTRY (CHICKEN)

KISESA, MWANZA CITY TANZANIA

TELEPHONE: 0746038612

0777270275

E-MAIL Sekelwapoultry@gmail.com

Website. www.sekelwapoultry.com
1.0 EXECUTIVE SUMMARY
Sekelwa poultry is a homestead centered around both egg and meat creation that accomodates a
huge market go. It is located in Kisesa- mwanza city and it was originated in 2017. Yamulinga
who the owner of this business see the expanded needs of white meat and egg in different area
and are making a business to satisfy the expanded need for white meat and eggs. Chicken happen
to be an incredible wellspring of white meat and are likewise to a great extent known for eggs
creation. The owner of this business are Yamulinga Sekelwa and her young brother Yusuph
Maige. Kanemhu poultry tends or plans to offer the quality product and keep up the supply
productively. This is an organization business that plans on conveying eggs and chicken to home
conveyance sustenance focus,clubs, cafes, schools, cooking organization and general stores.

It plans to do this at truly reasonable costs. This strategic agreement is intended to explain the
vision and eventual fate of the poultry, and to speak to speculators and outer patners to get
engaged with this business. We likewise trust that it will fill in as a rule for the associations
representatives to move towards the objectives of the poultry. Sekelwa poultry plan to give home
conveyance administration to clients who request a specific measure of items, this offer will be
generally utilized by the area of our objectives market that utilization eggs in huge amounts like
schools and bread shops.

1.1 Poultry farm Objectives

Becoming the best and most clean poultry maker in Kisesa- Mwanza city going along by the
national gauge for sustenance and medications.

To satisfy the customer with the best and quality product (quality chicken and eggs)

Winning the hearts and tastes of our dearest customers and setting up a brand picture of the
organization through various promotions.

1.2 Poultry farm Mission

Sekelwa poultry mission is to provide customers with quality and valuable products.
To respect all employees and enable everyone to have a say in company affairs. Our first priority
is to provide the quality product and quality services to our customers. To provide investors with
opportunities to receive a nice return on investment and high-quality growth. Sekelwa poultry
farm intends to have the largest poultry farm products. We plan to increase and expand our
production of chicken to challenge the ever growing demand for chicken products.

1.3 Our keys to success

Sekelwa poultry will follow these principles in order to achieve success in its market:
State of art cage framework accommodating optimum number of chickens with lessened possible
hazards.
Diverse slaughters network, market chain management, optimum inventory level and ‘customer
is king’ policy.
Regular visits by veterinary medical workers and hygienic poultry house environment.

2.0 THE TEAM

Sekelwa poultry have various department or team which are used to perform activities to make
the company or SME success. First team is the management team in which their is two managers
of the company who are the owners of Sekelwa poultry firm, in which kanemhu yamulinga he is
a general manager of the company and yusuph patrick he is a marketing manager dealing with
both things relating to marketing and accounting of the company.

Apart from the management team, other personnel include

 Sales team
 Distributer (Driver)
 Cleaners
 Security
 Technician
 food technician
 Veterinary doctor
sales team in which there is a sales managers and sales people about 5 peoples, distribution team
in this firm their is 4 distributors of chicken and eggs at different areas around mwanza city,
security services team in this part there is 3 people who are responsible for security to make the
security being available every time, cleanless team kanemhu poultry have 2 people who are
responsible for cleanless,1 technician, 2 food technicians and a veterinary doctor. The personnel
are on a monthly payroll and are all in a short time contract with the poultry.

3.0 BUSINESS MODEL

Business model simply a plan describing how an organization create, delivers and capture value
to their customers. Sekelwa poultry uses various business models so as to create and deliver
values to their customers these models are like this follows.

Customer relationship, sekelwa poultry tends to create and deliver value to their customers
through relationship with customers in which it creates trust, continously communication and it
makes a follow up through a phone so as to determine their challenges related to the product
(chicken and eggs). Sekelwa poultry customers they are being satisfied with the product through
the relationship from the company because he/she have ability to present their needs and wants
to the company, through the relationship with customer can leads to customer satisfaction and
customer retention.

Key resource, Sekelwa poultry have various reaources such as human resources who are capable
for serving the needs and wants of the customers a good example are sales people they have
knowledge of assisting the customers. Through the availability of capable sales team so it can
create value to the customers. Because capable people have a large influence to the customer
satisfaction hence can lead to convice people to remain loyal with the company.

Distribution channel, at sekelwa poultry partner distribution through the use of intermediaries is
used so as to make sure that the product is being available to the market at any time when the
customer need it. Hence Sekelwa chicken and eggs is being available at every market in Mwanza
city so it tends to give values to the customers due to the best channel used, if customers need a
product he/she can get it at a righ time and right place.
Pricing strategies.when it comes to pricing sekelwa poultry tends to price a reasonable price of
chicken and eggs to the customers which may be reasonable to all people again Sekelwa poultry
have a tendency to give a low price during holdays like marry christmas, happy new year, easter,
eid and other holdays so as to save more people so due the fluction in price of chicken and eggs
it creats more value to their customers so as to make them being satisfied. Through this strategies
a variety of customers may be able to afford.

Product strategy, Sekelwa poultry chicken and eggs tends to offer a quality product to their
segmented customers, also sekelwa poultry uses a product differentiation to come with different
product with a different size so as to satisfy the whole market of mwanza city so due to a quality
and differentiation of product it can create value to their customers.

Customer segment, Sekelwa poultry segmented to save the customers around mwanza city and
lake zone in total so as to increase the efficience of saving and satisfying the customers, sekelwa
poultry segmented these customers because of the customers knowledge on what they need and
for what time and what quality and due to the known buying behaviour of the consumer.

4.0 FINANCIAL ANALYSIS

In every project found. We have to pass through the financed process. This have to do with the
starting of business, whether the personal income used or term loans from banks. In our business,
the financing structure and ways of doing it is like the path below;-

 Equity contribution: this cover the land we are using for the poultry, and also the
facilities in the building. The total income will be store rooms, office and
constructions as well as the furnishing part.
 Personal income of 3 million shillings, which will be used to start-up the operations,
the hatchery equipment and other equipment’s needed for the poultry.
Since for a start up business borrowing money from a bank is not advisable for our financing
project. Financing by loan becomes our secondary motive if we can get enough income for
the start-up business. When we borrow and use personal income, it is easier to obtain and
quicker than loan. The tax rate is low.
 Projected Income statement from june 2017 to june 2020
Income (Tsh) Year 1 Year 2 Year 3

Live chicken Sales 700,000 850,000 950,000

Eggs sales 300,000 400,000 430,000

Fertilizers 200,000 250,000 270,000

Total income 1,200,000 1,500,000 1,650,000

Expenses

Feed 150,000 170,000 180,000

Day old chicken purchase 230,000 250,000 270,000

Laying eggs chicken purchase 100,000 120,000 140,000

Other expenses 80,000. 90,000 100,000

Total expenses 560,000 620,000 690,000

Net income before tax 640,000 880,000 960,000

Taxes 40,000 40,000 40,000

Depreciation 20,000 20,000 20,000

Net income 580,000 820,000 900,000

Cash flow analysis from june 2017 to june 2020

No Particulars Year 1 Year 2 Year 3

Costs:

1 Capital cost 3,000,000 1,500,000 2,000,000

2 Recurring Costs:

a Land and building 200,000 150,000 200,000

No Particulars Year 1 Year 2 Year 3

b Cost of chicks 250,000 100,000 200,000

c Cost of feed 180,000 70,000 130,000

d Insurance 50000 50000 50000

e Labor 200,000 140,000 200,000

f Internet 40,000 20,000 50,000

3 Depreciated value

a Cages 70,000 10,000 60,000

b Computer and printer 50,000 - 30,000

c Other equipment 40,000 10,000 50,000

d Tax 60,000 60,000 70,000

Building 130,000 - -

Total benefit 1,760,000 840,000 960,000

5.0 EXTERNAL ENVIRONMENT

This are uncontrollable factors which may affect the performance of the company at different
aspect, at Sekelwa poultry their is various uncontrollable factors or external environments factors
which affect the success of the firm this are like social culture factor, political factor, economic
factor, Technological factor.

Socio-cultural –Sukuma culture of restricting children to eat chicken meat and the pregnancy
women to eat eggs, also eating habits of our consumers will definitely affect our business. Also
can affect the success of reataurants and other firms that order sekelwa chicken and eggs will
indirectly affect our business.

Technological - A good technical infrastructure would lead to better production and hence lower
costs. Technology will also mean more effective business marketing which may assist the
success of sekelwa poultry.
Economic – economic trends such as demand and supply will determine the sustenance and
profitability of the business at sekelwa poultry face the fluctuation of demand of the product
because more people they are using chicken and eggs for habit. Also inflation rates will affect
the way we pay our employees and the price of the product.

Political – this will include government policies concerning inspection by the ministry of health
and organizations. The united republic of Tanzania has setted a good polocies of making a
business so this policy tends to assist sekelwa poultry to perform their activities.

6.0 IMPLEMENTATION ROADMAP

This it involves the tactics that may be used to implement the company strategies so as to
complete the objectives and misions of the company through creating and delivering value to
customers.

6.1 Marketing mix tactics

Sekelwa poultry tends to use indirect way of distributing their product to customers through the
use of different agents so as to make the product being available to our customers so our
company my have agents in every region of Mwanza city. Also through the use of retail store it
can assist the company to reach the customers and make the product being available at the
market place through this it can increase the value of the product and value of the customers to
the company, Sekelwa poultry chicken and eggs is found at every place kn Mwanza city.
Sekelwa poultry use the cheap and affordable price, offer incetives like discount at different
period and at different quantity such as when you buy 10 live chicken you get a discount of 4%
and at different holday their is a discount to their cuatomers so as to make them being satisfying
Sekelwa poultry we care our customers and offer a quality services to customers. So our price
tends to change according to a size and quality of chicken and eggs so our customers you can
order the product according to the amount you have range from 6000Tsh to 10000Tsh also you
can call as by 0746038612 to get a product with discount quickly.

Also Kanemhu poultry tends to use various ways of communicating with customers such as
through advertisement, sales promotion and personal selling its used more in the company also
even it uses various social media like facebook to and instagram to communicate with the
customer so through various communication techniques used it may assist the company to
achieve their strategies and objectives.

6.2 Relationship management tacticts

Sekelwa poultry tends to have a good relationship with their customers so as increase their
satisfaction and it uses various aspects to craete a relationship some of it is like a continously
follow up through mobile phone, offering a quality services to customers with a good
communication, also it uses the online communication to communicate with their customers like
the use of website, e-mail and mobile phone so as to allow cuatomers to report their complaints
to the company and firm use this the same way to solve a such complaints. CRM strategy is
suceeded frkm sekelwa poultry because of the quality chicken and eggs and even the best
delivery sytem of product to the final consumers.

6.3 Information- gathering tactics

Sekelwa poultry it has different ways of gathering information from the cuatomers, through the
strong website www.sekelwapoultry.com and a functionable mobile phone for calling and
sending an SMS so as to allow customers to present their complaints to the company. Through
this way of communication with cuatomers the company may be able to gather various
informations from the cuatomers and it may assist the company to solve a such complaints. Also
sekelwa poultry tends to use various traditional media like radio from mwanza city so as to
communicate the chicken and eggs to customers.
7.0 RISK ANALYSIS

7.1 Financial risks

 Changes in our pricing policies or that of our competitors

 Fluctuation in revenue from distributors and retailers
 Timing of costs related to acquisitions or payments
7.2 Health risks

Contagious disease and virus outbreak is very deadly; if one of the chickens should catch the
disease, all of them will be affected and if it's not recognized and treated early it will lead to the
death of all the chickens which is a great loss for the business. And also some of the diseases are
also contagious to human not just between the chickens which will affect the workers and also
those that eat it.

Disease prevalence varies from one area to the other. The problems that may trigger disease
conditions are direct sunlight on egg trays or nests, poor ventilated houses and very high
temperatures in and outside the poultry house, which may weaken egg shells resulting in poor
egg quality. All these conditions will be avoided to the best of our abilities.

7.3 Technological risks

Technology is good but they also have their disadvantages. There are normally problems
involved in using technology; the use of the machine that collects eggs may fail to work or spoil,
making the work slow and adding more cost to the business by repairing it. The cost for
electricity is also not easy and some electric problems can lead to fire outrage and burn the
building causing the loss of assets and perhaps the entire business.
8.0 CONCLUSION

Sekelwa poultry company from mwanza kisesa Tanzania is opperating under difficult barriers
which hinder their performance and some of this are like high competitions, social cultural
factors like that of sukuma region to restrict women to eat chicken it can hinder the performance
of the company and another which is large its a financial problem in which in starting the
business it requires more capital which is difficulties from sekelwa poultry.

Sekelwa poultry is promoting their product to different platforms such as through their website at
www.sekelwapoultry.com and at social media through facebook and instagram through sekelwa
poultry, sekelwa poultry have ability to serve a large number of people with the best eggs and
chickens which have better quality to human needs.

9.0 ANNEXES

In addition to the parts that have been discussed above also Sekelwa poultry have internal factors
SWOT analysis (Strength, weakness, opportunity and threat) as follows.

9.1 Strength
  Produce high quality eggs enriched with protein, Sekelwa poultry tends to produce the
best eggs with quality protein because of the chicken feeds used.
 Strong website and access of social media, Sekelwa poultry have a strong website
www.sekelwapoultry.com and a large number of views to our facebook and instagram
 Strong stomer service, for sekelwa poultry company have a talented staff with skills on
how to serve the customer needs and wants.

9.2 Weakness
 Capital intensive. Starting a poultry business requires a large capital funding and to inter
the online business it needs more fund
 Outbreak of disease can ruin entire business, various diseases tends to affect the growth
of a plan
9.3 Opportunity

 Online market is growing (New market), through the growth of internet marketing it can
assist in achieving more customers
 Their is high need of white meat and eggs, in a society people tends to need a white meet
for more quantity into their area.
 Expansion into large scale production of by products (fertilizer), so through chicken and
eggs it can assist in a provision of fertilizers
9.4 Threats

 High competition of the business, poultry business it faces a large competition in a

market because more poeple nowdays are likely to be entrepreners due lack of
employment from government institution.
 High feed ingredients price, through the rise of price of chicken feeds can be a risk