3- DAY SPRING MUSIC FESTIVAL ON THE ISLAND OF KRK

1. Description of the festival, type of music (per day), location.

Our festival would be held on the spacious beach of Miamara, which is

located on the island of Krk. During the 3 days of the festival, visitors can
enjoy the various attractions and activities we offer them. We offer
unforgettable entertainment from 0-24. Our festival would have two
stages. EDM music would play on one of them, and on the other we
would have an offer for our local guests and guests from the Balkans.
Whit us you can party all day and all night.

Day 1
The festival starts at 12 p.m, during which time our visitors can enjoy
drinking cocktails, water volleyball. Also, we would organize a foam
party, with a background great music. At 8 p.m., the band Prodigy will
perform for our visitors

Day 2
On the second day, will be organized diving and skysurfing. At 8 p.m.,
the group Fat BoySlim will perform.

Day 3
On the third day, will be organized limbo competition, and the winner
will receive a prize of 1000 kn. At 7 o'clock in the evening, there will be a
concert by the croatian group Kranksvester

2. Target audience:

Our target group is young people aged 18-30, male and female of all types
of education. There are various occupations and interests with solid
annual incomes. Our ideal customer has a solid annual income, is young
and eager for good fun until the early hours of the morning. Such a person
has an extremely developed social life and very easily creates
communication with other people. Our consumers would mostly come
 from all over Europe. These are consumers who are extremely sociable,
curious, eager to have fun, meet new people.

3. Communication objective(s):

In order to achieve certain goals, it is necessary to encourage the

consumer to buy, and that will be effective if we use channels of all kinds
and use all kinds of communication. The consumer in this case should be
the starting point, because he is the one who determines and shapes the
most appropriate forms of behavior. All forms of communication should
be in the sign of a unique idea in order to achieve a synergistic effect. In
order to increase awareness, it is very important to brand a destination that
focuses on highlighting certain places on the island of Krk, such as
Miamare, instead of saying visit Krk as a whole. In order to increase
knowledge about Krk, a mobile application for promotion at the local and
international level will be launched. The application aims to inform locals
and foreigners about tourist attractions including cultural and maritime
activities and products.

4. Key message(s):
Our offer is unique because we hold the concert on the beach. During the
day we offer many attractions on the water, such as surfing, parasailling
and others. We believe that the prices are affordable and that our guests
will be happy to enjoy the various offers we offer.

5. Communication channels (content)

As for adversiting, on youtube we would have a short video in which

people would see what we offer. We will use different ways to adversite
our service to reach people from 18-30 years. In addiction to adversiting
through our website, we will also adversite through instagram and
facebook. As for adversiting through instagram, facebook and TikTok
pages, they will be dominated by pitcures and short videos of our 3Day
festival on Krk. The last way we will advertise is through radio. Our
slogan is visible on all pages for advertising "Beach, sun, sea and music
will warm your heart."