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  • 226.career+development+plans+marketing CD11

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    This document outlines the competencies required for various marketing and sales management roles within an organization, ranging from entry-level positions to national sales manager. It provides details on the expected knowledge, skills, attitude and responsibilities for each role, with higher-level roles requiring the competencies of the levels below them. For example, a national sales manager would need the competencies of a marketing executive, senior marketing executive, area sales manager and regional sales manager. The competencies increase with the level of the role and scope of responsibility, from focusing on a single city up to managing sales teams across an entire country.

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    226.CAREER+DEVELOPMENT+PLANS+MARKETING_CD11

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    This document outlines the competencies required for various marketing and sales management roles within an organization, ranging from entry-level positions to national sales manager. It provides details on the expected knowledge, skills, attitude and responsibilities for each role, with higher-level roles requiring the competencies of the levels below them. For example, a national sales manager would need the competencies of a marketing executive, senior marketing executive, area sales manager and regional sales manager. The competencies increase with the level of the role and scope of responsibility, from focusing on a single city up to managing sales teams across an entire country.

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    © All Rights Reserved
    Download as XLS, PDF, TXT or read online from Scribd
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    10 views1 page

    226.career+development+plans+marketing CD11

    Uploaded by

    Alphadawg
    This document outlines the competencies required for various marketing and sales management roles within an organization, ranging from entry-level positions to national sales manager. It provides details on the expected knowledge, skills, attitude and responsibilities for each role, with higher-level roles requiring the competencies of the levels below them. For example, a national sales manager would need the competencies of a marketing executive, senior marketing executive, area sales manager and regional sales manager. The competencies increase with the level of the role and scope of responsibility, from focusing on a single city up to managing sales teams across an entire country.

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    COMPETENCIES FOR MARKETING TEAM (DRAFT)

    COMPETENCIES MARKETING EXECUTIVE Sr.MARKETING EXECUTIVE ASST. SALES MANAGER AREA SALES MANAGER REGIONAL SALES MANAGER NATIONAL SALES MANAGER
    Direct Marketing Industry Business plan of competitors Awareness of competitors Culture, socio - economic status of people Upgrading qualification like Management Market research & survey
    Business plan Detailed product knowledge Competitors business strategy in the region degree/ diplomas etc., Economic policies of the country
    Products Competitors products Economic policies of the state govt IDSA rules & regulations Export- import policy
    Internation Sponsorship Programm local language VAT/Service Tax rules Economic polices of various state govts. Central Excise rules and regulations
    KNOWLEDGE Commission calculation Diploma courses in Marketing Conventional/retail industry Basic labour laws of the various states Customs rules and regulations
    Qualification for various levels or other relevant courses SOP Profit centre head Foreign Exchange Regulation Act
    Requirements for franchisees Leadership styles Tax deducted at source of distributors Consumer Acts and rules Knowledge management of sales team
    Membership of professional bodies
    HR Knowledge Basic Accounting concepts

    Home sharing Organising Leadership Travel Seminar Presentations in large gathering Implemeting strategies in the area Manpower strategy for the region Presentation in board meetings
    Conducting meetings @ franchisees Organsing events like national convention, Communication - spoken and writing Conducting meetings Suggestion of business strategies Devising sales and marketing strategies
    Organising small activities achievers' night in various cities Motivating a team Advanced computer skills Various interviewing techniques Monitoring the implementation of strategies
    Convincing business plan to prospects Implemeting strategy in the given cities Training of team members Suggesting state-wise promos Solving of major issues of customers Forecasting product requirement
    Identifying Franchisees Solving of problems of distributors/DCs Supervisory skills Budgeting & control of expenditure Devising of state-wise promos Designing publicity materials
    SKILLS Communication skills - spoken Presentations in meeting Suggesting marketing strategies Organising national convention in various Presentation in regional level meetings HR skills - job description and KRAs of team
    Interpersonal skills Organsing events like special camps, Analytical skills cities Cash flow/fund flow monitoring Mentoring team
    Basic computer skills rally etc in various cities Setting and review of target Interviewing skills leadership skills Organising national level programmes
    Implementing strategy in one city Negotiation Decision making and problem solving Problem Solving Developing team
    Time management Public speaking skills Team building Managing Change Organising regional level programmes
    Developing of team members Costing techniques and skills
    HR Skills Performance appraisals of team
    Industry Economic polices
    Customers Organisational values Creative State Govt. laws
    Ant Characters - Mascot of our Co. Organistional vision & mission Logical Thinking
    Personal values - honest & sincerity System and procedures
    ATTITUDE helping others, working as team
    (TOWARDS)

    Territory One city More than One city Part of a state One or two states South/West/Nort/North East Entire Country
    Team Size … …. 1 or 2 4 or 5 06 - 08 Entire Sales & Product Training team
    Note : Competencies are incremental i.e, Sr. Marketing Executive should have competencies of Marketing Executive and Sr.Marketing Executive.
    Likewise, National Sales Manager should have the competencies of Marketing Executive, Sr.Marketing Executive, Area Sales Manager and Regional Sales Manager in addition to the competencies of National Sales Manager

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