PABAYOHEZEKIAH@GMAIL.

COM

History
OF PHILIPPINE
TV BROADCASTING

Presented by Hezekiah Grace V. Pabayo

Grade 10- Wisdom
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History Of
Philippine TV
Broadcasting
1940s
On June 13, 1946, Bolinao Electronic Corporation was estab-
lished by James Lindenberg who saw the potential of television
in the Philippines and was later considered as the Father of
Philippine Television. In 1949 he applied to build and operate
the first Philippine TV station and a year after was granted.
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1950s

During the 1950s, the University of Santo Tomas and Feati

University were experimenting with television. UST demonstrated
its home-made receiver, while Feati opened an experimental
television station two years later.

On October 23, 1953, the Alto Broadcasting System (ABS), the

forerunner of ABS-CBN, made its first telecast as DZAQ-TV Channel
3.

The ABS offices were then located along Roxas Blvd. ABS was
owned by Antonio Quirino, brother of former president Elpidio
Quirino. Consequently, the first telecast was that of a party at the
owner's residence, earning Elpidio Quirino the honor of being the
first Filipino to appear on television. The station operated on a four-
hours-a-day schedule (6-10PM), covering only a 50-mile radius.

ABS was later sold to the Lopez family, who later transformed it
into ABS-CBN.
By 1957, the Chronicle Broadcasting Network (CBN), owned by the
Lopez family, operated two TV stations DZAQ Channel 3 and DZXL-
TV Channel 9.
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1960s
By 1960, a third station was in operation, DZBB-TV
Channel 7, or, the Republic Broadcasting System. It
was owned by Bob Stewart, a long-time American
resident in the Philippines who also started with
radio in 1950. RBS started with only 25 employees,
a surplus transmitter, and two old cameras. During
this time, the most popular horror series on
Philippine television was Gabi ng Lagim.

In 1961, the National Science Development Board

was established. It was behind the earliest
initiative to use local TV for education, "Education
on TV" and "Physics in the Atomic Age."

In 1963, RBS TV Channel-7 Cebu was inaugurated. The Metropolitan Educational

Association (META), in cooperation with the Ateneo Center for Television Closed
Circuit Project, produced television series in physics, Filipino, and the social
sciences which were broadcast in selected TV stations and received by
participating secondary schools. The META team was headed by Leo Larkin, S.J.,
with Josefina Patron, Florangel Rosario, Lupita Concio and Maria Paz Diaz as
members. The project lasted from 1964 to 1974.

By 1966, the number of privately owned TV channels was 18; ABS-CBN was the
biggest network by the time Martial Law was declared.

By 1968, the daily television content consisted mostly of canned program; only
10% of programs were locally produced. The same year, ABS-CBN provided
Filipinos with live satellite feed of the Mexico Olympics. Filipino audiences also
saw the Apollo 11 landing live in 1969.
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1970s
During Martial Law, Ferdinand Marcos ordered the closure
of all but three television stations: channels 9 and 13 were
eventually controlled by then Ambassador Roberto
Benedicto, and Bob Stewart's Channel 7 was later allowed
to operate with limited three-month permits.
ABS-CBN was seized from the Lopez family, and Eugenio
Lopez Jr., then president of the network, was imprisoned.
In 1973, the Kapisanan ng mga Broadkaster sa Pilipinas
(KBP) was organized to provide a mechanism for self-
regulation in the broadcast industry.
By the latter part of 1973, Channel 7 was heavily in d debt
and was forced to sell 70% of the business to a group of
investors, who changed the name from RBS to Greater
Manila Area (GMA) Radio Television Arts.
...
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...
Stewart was forced to cede majority control to Gilberto Duavit, a Malacanang
official, and RBS reopened under new ownership, with a new format as GMA-7.
When the smoke cleared, the viewer had channels 2, 9, 13, run by Benedicto;
Duavit's 7; and 4, which belonged to the Ministry of Information.
When DZXL-TV Channel 9 of CBN was sold to Roberto Benedicto, he changed
the name from CBN to KBS, Kanlaon Broadcasting System. So when a fire
destroyed the KBS television studios in Pasay, the people of Benedicto took over
the ABS-CBN studios on Bohol Avenue, Quezon City. His employees moved in,
and by
August 1973, KBS was broadcasting on all ABS-CBN channels. A year later,
Salvador "Buddy" Tan, general manager of KBS, reopened Channel 2 as the
Banahaw Broadcasting Corporation (BBC). The two Benedicto stationss-KBS
Channel 9 and BBC Channel 2-mainly aired government propaganda.
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1980s
In 1980, Channels 2, 9, and 13 moved to the newly-built Broadcast City
in Diliman, Quezon City.
In 1980, Gregorio Cendana was named Minister of Information. GTV
Channel 4 became known as the Maharlika Broadcasting System.
When Benigno Aquino was assassinated in 1983, it was a small item on
television news. GMA Channel 7 gave the historic funeral procession 10
seconds of airtime.
In 1984, Imee Marcos, daughter of Ferdinand Marcos, attempted to
take over GMA Channel 7, just as she did with the Benedictos.
However, she was foiled by GMA executives Menardo Jimenez and
Felipe Gozon.
On February 24, 1986, MBS Channel 4 went off the air during a live
news conference in Malacanang and during an exchange between
Marcos and then Chief of Staff General Fabian Ver. The network was
eventually taken over by rebel forces and started broadcasting for the
Filipino people.
On September 14, 1986, ABS-CBN Channel 2 made a comeback and
resumed broadcasting after 14 years.
On November 8, 1988, GMA inaugurated the "Tower of Power" its 777-
feet, 100kW transmitter, the country's tallest man-made structure.
In 1988, PTV Channel 4, the MBS, was launched as "The People's
Station.
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1990s

In the 1990s ABS-CBN launched the Sarimanok Home Page, the station's
Web presence, making it the first Philippine network on the Internet.
On February 21, 1992, ABC Channel 5 reopened with a new multi-million-
peso studio complex in Novaliches. By 1996, 89% of Filipinos and 57% of
Philippine households watched television 6-7 days a week.
By 1997, the Children's Television Act (RA 8380), providing for the
creation of a National Council for Children's Media Education, was
passed.
By 1997, 57% of Filipino households had at least one television. 100% of
those in class AB had televisions as opposed to only 4% in class E.
In 1997, the Mabuhay Philippines Satellite Corporation successfully
launched Agila II, the country's first satellite.
By 1998, there were 137 television stations nationwide. On April 19, 1998,
ZOE TV 11 of ZOE Broadcasting Network, In., owned by born -again
evangelist Eddie Villanueva, was officially launched.
THANK YOU