Custumers

Key Partners Key Activities Value Proposition

Relationships
Investors (Mainly Product Convenient and Quick Service
Franchisees Development (the Affordable Sit-In
Whopper) Burgers
R&D (Constructing A Turn Key Businees
New Burger for Franchisees
Machine
Launching New
Restaurants in
Florida
Key Resources Channels
Machine for Burgers TV and Print Media
Commercials
Billboard Signs

Cost Structure Revenue Streams

Location Expansion Selling Burgers and Other Fast-Food
Product

Production

Costumers
Key Partners Key Activities Value Propositions
Relationships
Franchise holders Advertising World's leading McDonald's has
(mid-sized quick-service become emblematic
businessmen and restaurant brand of globalization
women) sometimes referred
to as the
"McDonalds-
ization" of society
Affiliates Logistic network It's saves time Product are offered
as either "eat-in"
(where the costumer
opts to eat in the
restaurant) or "take-
out" (where the
costumer opts to
take the food for
consumtion off the
premises)

In other countries Quality restaurant Low cost The best quick-

McDonald's building service restaurant
restaurants are experience
operated by joint
ventures of
McDonald's
Corporation and other
local entities or
goverments

Food suppliers Franchise Fast food Self-service

management
Food sources Learning Capillarity Customized
Coca-Cola Training PlayPlaces & Parties Personal assistance
for children
Toys "R" US Contracts and deals Free Wi-Fi Co-creation
Sponsors Cooking McDonald's Next use Automation
open concept design
and offer "Create
Your Taste" digital
ordering

security and Insurance Boxing The concept store also Community

Companies offering free mobile
device charging and
table service after
6:00 pm

Airports Serving
Malls Customer service
Toll ways Quality control
Investors
Sponsorship

Key Resources Channels

Sponsorship

McDonald's is the McDonald's

world's largest restaurants
restaurant chain
Serving Drive-Thru
approximately 68
million customers
daily
An Iconic Brand Auto-Mac
Roland McDonald Pay and Drive
Worldwide presence McDonald's 'Create
Your Taste"
electronic kiosks
More than 36.000 Malls
restaurants
PlayPlaces Walmart stores
Logistic Network Airpoint
Supply chain Website
excellence
Secret recipes Mobile app
375.000 employees App Store
International menu Google Play
variations
McDonald's trains Social Media
its franchisees and
management at
Hamburger
University in Oak
Brook

Television
Radio
Newspaper
The company
billboards and
signage
Sponsors sporting
events
Newsletter
Ronald McDonald
House Charities

Cost Structure Revenue Streams

The company currently owns all of its
property - valued at an estimated $16 to $18
billion
The McDonald's Corporation revenues
come from the rent (the company earn
significant portion of its revenue from
rental payments from franchisees, these
rent payment rose 26 percent)

Branding/communication Royalties and fees paid by the franchise

Raw material As we as sales in company operated
restaurants
Lease contracts
Distribution
In that fewer than 30% of restaurants are
franchised with the majority under the
ownership of the company
McDonald's would use the devices to cut
costs for employing individuals
 Custumers Segments

Families
Franchisees

Revenue Streams
rgers and Other Fast-Food

Customer Segments
Massive
Busy parents

Childern

Young people
Revenue Streams
 nald's Corporation revenues
the rent (the company earn a
portion of its revenue from
ments from franchisees, these
ent rose 26 percent)

and fees paid by the franchisees

ales in company operated