INSTITUTO MÉDIO DE INFORMÁTICA E GESTÃO- Á POLITÉCNICA

IMIG

Disciplina de Inglês

Tema: Passive voice and Description About Advertisement and an Example.

Docente: Dr. Lêmos Valanhiwua

Discente: Miguel Avelino

 Gurue, aos 29 de Junho de 2022

Index Pag.

1. Introduce..........................................................................................................................3
2. Voice of passive phrases..................................................................................................4
2.1 Concept..........................................................................................................................4
2.2. Rules and examples of passive voice use.....................................................................4
2.4Passive Voice in Simple Present....................................................................................4
2.5 Passive voice without Present Continuous....................................................................4
2.6 Passive voice without present perfect...........................................................................5
2.7 Passive voice in Simple Past.........................................................................................5
2.8 Passive voice without past continuous..........................................................................6
2.10 Passive voice without past tense.................................................................................6
2.11 Passive voice in Simple Future...................................................................................6
2.12 Passive voice in Future Perfect...................................................................................6
2.13 Passive voice with modal verbs..................................................................................7
2.14 Table active vs passive voice......................................................................................7
3. Make a description about the advertisement..................................................................7
3.1 Advertising...................................................................................................................7
3.1.1 Advertising objectives...............................................................................................8
3.1.2 Elements of an advertisement...................................................................................8
3.2 Types of advertising.....................................................................................................8
3.2.1 Informational advertising..........................................................................................8
3.2.2 Persuasive advertising...............................................................................................8
3.2.3 Presence advertising..................................................................................................9
4. Make your own ad as an example..................................................................................9
4.1 Advertisement Elements..............................................................................................9
4.1.2 Purpose of advertising...............................................................................................9
4.1.3 Type of sentences......................................................................................................9
5. Conclusion.....................................................................................................................10
6. Bibliographic References..............................................................................................11

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1. Introduce

This work talk about the passive voice is used to show interest in the person or object that
experiences an action rather than the person or object that performs the action. In other
words, the most important thing or person becomes the subject of the sentence. The term
advertising is confused with advertising. From the Latin propagare, which means to
propagate? In reality, advertising refers to unpaid advertising; therefore, it is an activity
encompassed by the area of public relations. Advertising is any paid form of non-
personal, promotional presentation of ideas, goods or services by an identified sponsor.
Advertising is a means of promoting mass sales. In this sense, it must interest, persuade,
convince and lead to action. It, based on knowledge of human nature, has to influence
consumer behavior. The more you know about needs, wants and impulses, the easier it is
to put an advertising strategy into practice. For an advertisement to fulfill its mission,
leading the consumer to purchase the advertised product, it is necessary to appeal to a
need, arousing or creating a desire.

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2. Passive sentences voice

2.1 Concept

Passive voice is a type of sentence construction where the subject is patient, that is,
suffers the action of the sentence instead of practicing it. What happens to the subject is
highlighted, however, without emphasizing it.

Example: The car was washed. (The car was washed.)

The focus of the example above is the period object (the car), as it receives the action of
being washed.

2.2. Rules and examples of passive voice use

The passive voice can be used in affirmative, negative and interrogative sentences. Its
formation is expressed by:
Object + verb to be + Past Participle of main verb + complement

This structure can be used in different tenses of the present, past and future. To do this,
just inflect the verb to be.

2.4. Passive voice in Simple Present

Object + am/is/are + Past Participle of main verb + complement

Examples:
• Affirmative Form: The school is painted by John. (The school is painted by John.)
• Negative Form: The school isn't painted by John. (The school is not painted by John.)
• Interrogative Form: Is the school painted by John? (Is the school painted by John?)

2.5. Passive voice in the Present Continuous

Object + am being/is being/are being + Past Participle of main verb + complement

Examples:
• Affirmative Form: The school is being painted by John. (The school is being painted by
John.)
• Negative Form: The school is not being painted by John. (The school is not being
painted by John.)
• Interrogative Form: Is the school being painted by John? (Is the school being painted by
John?)

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 2.6. Passive voice no Present Perfect

Objeto + has been/have been + Past Participle (Particípio passado) do verbo

principal + complemento
Exemplos:
 Affirmative Form: The school has been painted by John. (A escola tem sido pintada
pelo John.)
 Negative Form: The school hasn’t been painted by John. (A escola não tem sido pintada
pelo John.)
 Interrogative Form: Has the school been painted by John? (A escola tem sido pintada
pelo John?)

2.7. Passive voice no Simple Past

Objeto + was/were + Past Participle (Particípio passado) do verbo principal +

complemento
Exemplos:
 Affirmative Form: The school was painted by John. (A escola foi pintada pelo John.)
 Negative Form: The school wasn’t painted by John. (A escola não foi pintada pelo
John.)
 Interrogative Form: Was the school painted by John? (A escola foi pintada pelo John?)
Take For example following.

The Simpsons make a discovery: someone ate the cookies. This sentence is in the active
voice, as it indicates that the subject (someone = someone) performed an action (ate the
cookies = ate the cookies).
Then the phrase The cookies were eaten. (The cookies were eaten) is in the passive voice,
as it indicates that the subject (the cookies = the cookies) suffered the action (were eaten
= were eaten).

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2.8. Passive voice without past continuous

Object + was being/was being + past participle of main verb + complement

Examples:
• Affirmative Form: The school was being painted by John. (The school was being
painted by John.)
• Negative Form: The school was not being painted by John. (The school was not being
painted by John.)
• Question Form: Was the school being painted by John? (Was the school being painted
by John?)

2.10. Passive voice without past tense

Object + had been + Past Participle of main verb + complement

Examples:
• Affirmative Form: The school was painted by John. (The school had been painted by
John.)
• Negative Form: The school was not painted by John. (The school had not been painted
by John.)
• Question Form: Was the school painted by John? (Was the school painted by John?)

2.11. Passive voice in Simple Future

Object + will be + Past Participle of main verb + complement

Examples:
• Affirmative Form: The school will be painted by John. (The school will be painted by
John.)
• Negative Form: The school will not be painted by John. (The school will not be painted
by John.)
• Question Form: Will the school be painted by John? (Will the school be painted by
John?)

2.12Passive voice in Future Perfect

Object + will have been + Past Participle of main verb + complement

Examples:
• Affirmative Form: By next week, the school will have been painted by John. (By the
next week or so, the school will have been painted by John.)
• Negative Form: By next week, the school won't have been painted by John. (By the
next week or so, the school will not have been painted by John.)
• Interrogative Form: Will the school have been painted by next week by John? (By next
week, will the school have been painted by John?)

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2.13. Passive voice with modal verbs

In the case of modal verbs, the construction of the passive voice is done as follows:
Object + modal verb (modal verb) + be + Past Participle (Past Participle)
Examples:
The main modal verbs are: will, would, can, could, must, should, may, might and ought
to. Check below examples with the modal verb could.
• Affirmative Form: The school could be painted by John. (The school could be painted
by John.)
• Negative Form: The school couldn't be painted by John. (The school could not be
painted by John.)
• Interrogative Form: Could the school be painted by John. (Could the school be painted
by John?

2.14 Active voice x Passive voice table

Unlike what happens in the passive voice, in the active voice the subject of the action is
highlighted. Check out some examples below:
Exemplos Active voice (Voz ativa) Passive voice (Voz passiva)
John paints the school every The school is painted by John every
Simple
year. (John pinta a escola todos year. (A escola é pintada pelo John
Present
os anos.) todos os anos.)
John painted the school. (John The school was painted by John. (A
Simple Past
pintou a escola) escola foi pintada pelo John.)
Simple John will paint the school. (John The school will be painted by John. (A
Future pintará a escola.) escola será pintada pelo John.)

3. Make a description about advertisement

3.1 Advertising

Advertisements are persuasive discursive textual genres designed to influence the reader's
opinion and persuade or convince him of the need to obtain a certain service or product
or to adopt an idea. Advertisements can consist of image only, text only, or image and
text together. The elements of the advertisement are: the composition of the page (part of
the page, poster, etc.) and the slogan. The slogan is the phrase that accompanies the
brand. It aims to add value through a concept that helps to establish the brand and reach
the target audience. It can change with each new advertising campaign. And the
propaganda took on the character of disseminating information of a religious nature for
the conversion of Gentile peoples. (PINHO, 1990, p.20).

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3.1.1 Advertising Objectives

Propaganda is a persuasion strategy for ideological purposes, with the aim of promoting
some idea, principle, doctrine, cause or practice.
It originated in the political arena, where governments and political parties sponsored
efforts to persuade the public.
For this, she appeals to psychological resources, which stir emotions, opinions and
feelings, and motivate action from them.
In its etymology, the term “propaganda” comes from the Latin propagare, whose origin
goes back to agriculture and the idea of spreading the production of vines.
But it was in the 17th century, with the expansion of the Catholic faith around the world,
that propaganda was used, for the first time, to spread ideologies.
From then on, the practice became associated with political, social and religious contexts,
in which the objectives are to propagate an idea.
Propaganda, as we said, comes from propagare, which means to spread.

3.1.2 Elements of an advertisement

 Define objectives.
 Understand your persona.
 Understand channels relevant to your audience.
 Define the type of language for your advertisement.
 Product and market assessment.
 Analysis of competitions.
 Analysis of features and limitations.
 Message definition.

3.2 Types of advertising

There are basically three types of advertising available in the market today.
To choose the most suitable option, consider the objective you want to set for your
campaign. If the intention is to propagate an idea, work with informative advertising.
If you need to convince the customer, with persuasive advertising. If what you need is to
reinforce the business' performance with the customer, use presence advertising.
Learn about the particularities of each of these types of advertising below:

3.2.1 Informational advertising

It is widely used for companies that want to publicize new products, updates or changes
made to the business’s the name implies; it aims to inform the consumer.

3.2.2 Persuasive advertising

In general, persuasive advertising sells and works with the attributes of a company or a
brand.That is, it sells the benefits that the customer will have if he decides to purchase the

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advertised product or service. It is created to persuade the customer and encourage him to
take action.

3.2.3 Presence advertising

It is used both to make a customer come back to buy more products or hire more services
from a company and to retain them.In other words, it can be part of a strategy with the
aim of raising the average ticket.

4. Make your own advertisement as an Example.

Announcement

Avellino's Bank

Within the framework of compliance with the internal regulations of the Avelino bank, the

human resources management requests all employees, to carry out the proof of life for this

year, which in the period for this purpose is from 01 to 28 July 2022.

The regularization of the proof of life can be carried out at the branch office in Mocuba,

Gurue and Tete.

Mocuba, on June 28, 2022

Human resource Management

4.1 Advertisement Elements

The Announcement or advertisement is intended to lead the recipient to make
decisions or act.

4.1.1 Type of Language

Simple, objective, clear and brief;

4.1.2 Purpose of the advertisement

Convince, alert, warn, advise, appeal, order, etc.

Predominant function: informative and appealing.

4.1.3 Type of sentences

Declarative. In the advertisement there is a predominance of imperative phrases. The
advertisements differ in terms of the purpose for which they are intended and can be of
two types: Guidance When it conveys matters imposed on social life (eg: the

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advertisement under study)Informative when it discloses the promotion of shows, radio,
TV, pharmacies
5. Conclusion

The accord with marketing is also a comprehensive discipline, encompassing the areas of
advertising and publicity. The latter, in turn, include advertisements, which are the most
common form of transmission of advertising and publicity actions through the various
available media. In the case of banners, it is considered that this is a specific category of
advertisements, broadcast solely and exclusively on the internet, in the same way that
other advertisements are broadcast in print media, radio or television. Propaganda is
communication used by organizations or people to disseminate thoughts and doctrines,
usually religious, ideological or political.

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6. Bibliographic reference

https://neilpatel.com/br/blog/como-fazer-uma-propaganda/

Breve guia sobre os elementos que uma boa propaganda deve ter (2015). Retirado de:
merca20.com

Brookins, M. (s.f.) As cinco partes de um anúncio. The Voice of Houston Journal.

Houston, EUA Retirado de: pyme.lavoztx.com

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