Uway Handicrafts

"Basta gawa sa Uway Matibay"

 Chapter 1

EXECUTIVE SUMMARY

Uway Handicraft is created by one group of hospitality

management students of Western Philippines University in
Aborlan Palawan. Uway is bisaya language that means rattan.
Uway Handicraft is a cultural and traditional products that
made with rattan

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Vision

To give the importance of Rattan plants, and to use in a right

way and to have a good benefits to customers.

Mission

Uway Handicraft aims to sustain the traditional or cultural

handicrafts

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CORE VALUES (UWAY HANDICRAFT)

Cultural - Play a role in representing the culture and traditions of our

country

Passion - We are motivated by selfless to provide a unique handicrafts.

Integrity - providing a fair and quality product is the main reason why we
exist.

Affordable - aims to provide high quality of products that afford of

everyone to buy.

TAGLINE

”BASTA GAWA SA UWAY, MATIBAY”

 Chapter II
GOALS

Marketing Department

• Created and introduced the handmade item to the market

Production Department

• utilizing the workforce to create innovative goods and expedite processes

Finance Department

• To acquire the necessary resources, assets, and good profits each year of operation.

Human Resources Department

• Hiring individuals that are adaptable, hardworking, eager to grow, willing to make
mistakes, and take risks

MIS

• To have clear information management platform

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SWOT ANALYSIS
 Chapter VI

STRATEGIES
A. Marketing

Strategy 1 – Intensified Marketing Program through the following:

• Content marketing through different social media platforms.

• Intensive outsourcing in neighbour market places during market day

(Tarabuan).

• Participate in trade fare during special occasions such as Baragatan sa Palawan, Palay Festival, One
Stop Shop conducted by the Department of Trade and Industry (DTI) and other events which serve as
an opportunity to vend the products and make brand awareness.

Strategy 2 – Consistent Business Development through:

• Systematic Customer Feedback.

• Product innovation which in line with trends.

• Environmental Friendly product that promotes Environmental Corporate Responsibility and

Sustainable Development.

 Chapter VI

STRATEGIES
B. Production/Operations

Strategy 1 – Conduct effective and efficient livelihood trainings and

workshops in the community to enhance the crafting skills of the
employee.

Strategy 2 - To have partnership with Technical Educational System and

Development Authority (TESDA) for technical trainings and other
purposes..

Strategy 3 – Initiate employee incentive program to maximize the

volume of production.

 Chapter VI

STRATEGIES
C. Finance/Accounting

Strategy 1 – Provide the required skills and competencies needed to

perform the duties.

Strategy 2– Conduct operational plans and implementation of

system’s flow of work to all concerned personnel.

Strategy 3– Implement trainings and services that are necessary to

all department.

 Chapter VI

STRATEGIES
D. Human Resources

Strategy 1 – Make a budget plan for the first year of operation.

Strategy 2 – Maintain gross profit by 30% every month.

Strategy 3 – Schedule payment of expenses.

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STRATEGIES
E. Management Information System.

Strategy 1 – Call for a regular annual meeting for both

management and employees.

Strategy 2– Release a memorandum for the policies and

regulation proposed and issue executive orders provided by
regulatory authorities and management.

Strategy 3– Post policies and regulations to all departments.

 Chapter VII

ACTION PLAN
Proposed Annual Budget

*Marketing Department
-52,000.00
*Production Operation
-50,000.00
*Finance/Accounting
-5,000.00
*Human Resource
-3,000.00
*Management Information
-3,000
Chapter VIII

Exhibits

Thank you