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  • Astha Jaiswal 09-06-22

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    AASTHA JAISWAL
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    Jarnail Singh has been the AMB for Dwarka Sec-7 since May 2022. On average, daily fresh/dairy/frozen product sales total Rs. 25,000. The highest selling products are milk, lassi, and chaach, while the lowest are mithai, chocolate, and ghee. Major competitors are Mother Dairy, Govardhan, Patanjali, and local stores. Customers want more healthy options like wheat flour products instead of refined flour, A2 cow milk, and are aware of ingredients like citric acid in paneer. More awareness and product availability could help.

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    Astha jaiswal 09-06-22

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    Jarnail Singh has been the AMB for Dwarka Sec-7 since May 2022. On average, daily fresh/dairy/frozen product sales total Rs. 25,000. The highest selling products are milk, lassi, and chaach, while the lowest are mithai, chocolate, and ghee. Major competitors are Mother Dairy, Govardhan, Patanjali, and local stores. Customers want more healthy options like wheat flour products instead of refined flour, A2 cow milk, and are aware of ingredients like citric acid in paneer. More awareness and product availability could help.

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    8 views1 page

    Astha Jaiswal 09-06-22

    Uploaded by

    AASTHA JAISWAL
    Jarnail Singh has been the AMB for Dwarka Sec-7 since May 2022. On average, daily fresh/dairy/frozen product sales total Rs. 25,000. The highest selling products are milk, lassi, and chaach, while the lowest are mithai, chocolate, and ghee. Major competitors are Mother Dairy, Govardhan, Patanjali, and local stores. Customers want more healthy options like wheat flour products instead of refined flour, A2 cow milk, and are aware of ingredients like citric acid in paneer. More awareness and product availability could help.

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    © All Rights Reserved
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    of 1

    Territory South Delhi

    Date of Visit- 08/06/2022


    AMB Visited- Dwarka Sec-7
    AMB Name- Jarnail Singh
    Associated Since Month- 25/05/2022
    Avg Daily Sale - Fresh 25000
    products/Dairy/Frozen
    AM Sale/PM Sale- nill
    Source Distributor Name-
    1. Fresh Products nill
    2. Dairy Products
    3. Frozen Products
    Infrastructure
    1. POS(Point of Sales)- Yes it is there .
    Not available
    2. LED Screen- 2 helpers

    3. Staff- 1 Visi cooler, 2 Ice cream deep freezer


    1 Milk cooler, 1 Chocolate dispenser
    4. Equipment-

    No of Customer Interacted- 15
    Highest selling Products- Milk, chaach , lassi
    Lowest selling Products- Mithai, chocolate, ghee
    Major competitors product Mother Dairy , govardhan , patanjali, local stores
    customers use

    Other observations
    1.Customer want more healthy products and wheatflour product rather than refined flour, they
    want to buy from amul but their cookies are all made up of refined flour that’s why they go to
    patanjali for cookies.
    2. they want cow milk in A2 as it is there in gujrat and they want it here in delhi also.
    3.Amul butter and ghee sale is downfalling due to local venders , who provide discount on its item
    and sometime they provide discount on amul product and people complaint about it that they
    found same product in less price on retail store and in its own booth it is costly.
    4. In paneer amul use citric acid and now people are becoming more aware and they prefer
    govardhan paneer made up of lemon , which is more healthy according to them
    5. More awareness and product availability should be there for customer convenience.

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