Professional Documents
Culture Documents
Jonhrick Aguilar
Mike Bunag
Cassandra De Torres
Jun Hirata
Patrisha Pangilinan
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Carady Company
09353315881/09613155820
Patrisha Pangilinan
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TABLE OF CONTENTS
TABLE OF CONTENTS
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5.2 Facilities ........................................................................................................................................16
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Section 1: Executive Summary
Mission
Our business decided to provide healthy quality product, economical price, outstanding
service, and loyalty to suppliers. Achieving these factors, our company can give assurance to our
customer to buy our product consistently and also receive positive feedback that can encourage
people to advertise our product.
The Company
Our Carady Company was found by Ms. Patrisha Pangilinan and her team on last
December of 2020. The products that we produce were made from fresh star fruit and also
known for its name the balimbing. Our company manage to make this amazing product to help
the people to boost their immune system specially in our situation right know the spread of the
covid-19 and, also for those people who has health concern on eating candies. Carady Company
was built as Sole Proprietorship which means the owner of our company is the one who makes
all the management and business decision.
Product
Carady Company offers Carambola Candy. Carady is a food product in a candy form
which is made from carambola or more known as balimbing. Balimbing is a fruit that has been
normally planted and seen in tropical countries like Philippines. The candy product is rich in
Ascorbic acid or Vitamin-C that is necessary for our body for the boosting of our immune
system. The product that we offer is good for our health and it can not cause any harm to you
because it will be naturally made from balimbing.
Target Market
The target customers for Carady product are the consumers such as children, adolescents,
adult or even elderly. It is for those people who are too conscious about eating too much sweet
and fed up of repeating flavors. It has this unique flavor, an exact amount of sweetness and
health benefits at the same time. The market will also be expanded further by featuring our
product on the internet, it will be advertised and people will be eager to try it.
Competition
The Carady Company’s direct competitors are the candy manufacturers that produce new
product while the indirect competitors are the company who offers different tasty pastries that
always on trend and some vitamin manufacturers. Too much sugar and calories in a product is
one of their weaknesses and some companies are having a hard time generating new ideas.
Compared to the existing candies that are offered by our competitors in the market, our
product is more nutritious and will surely love not just by the kids but also the adult and elderly
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as it reminds them the fruit itself which is the Carambola that is slowly forgotten in today’s
generation. Aside from having a competitive product, our employees respond to customers faster
so that they wouldn’t have to wait any longer and we are also open for new ideas from our dear
customers.
Target Market
The target customers for Carady products are the consumers such as children,
adolescents, adults or even elderly around Cabanatuan City that are into candies but also love
eating healthy foods. It is for those people who are too conscious about eating too much sweet
and fed up of repeating flavors of candy because it has this unique flavor, an exact amount of
sweetness and health benefits at the same time.
The market will also be further increased by featuring our product on the internet, so it
will be promoted and people will be eager to try our new product. This will give the Carady an
opportunity to be known by many.
Product Offered
This is the part in which we're going to describe the specific product we're going to offer.
The concept of our business, along with all aspects of purchasing, manufacturing, packaging and
distribution, is fully explained.
Carady Company offers Carambola Candy. It is a candy-shaped food product made from
carambola or more generally known as balimbing. The Carady Company needs balimbing; it will
serve as the main ingredients in making the Carambola Candy. It is a fruit that has been widely
planted and seen in tropical countries such as the Philippines and Southeast Asian countries. The
candy product is rich in Ascorbic acid or Vitamin-C, which is essential for our body to improve
our immune system. The Carady Company will get the raw materials from Aliaga and Talavera
Farmers and it will serve as help for the local farmers. Carambola Candy cost 5 pesos each, but
you can also buy 12 pieces for only 50 pesos so you can save 10 pesos. Our product is different
from others as it can help to promote local farmers so that we can assist them through their
journey, to have a great opportunity about their fruit product.
Our Company will use social media application such as Facebook, Twitter and
Instagram. These will help increase our company sales because nowadays people are hooked up
into the internet and especially into online shopping. All you have to do is to message us in our
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pages and we will send an order form as soon as possible and ship the product as soon as we can .
The Carady Company also provides a physical store to get immediate results in terms of
visibility. As a customer ourselves, we know for a fact that customers, despite the progress of the
Internet, prefer to physical touch and taste the product they are interested in.
Product Demand
The Carady is suitable for everyone especially to children because they are most like to
use vitamin candy to boost their immune system. Our product in very necessary in this time of
pandemic so we are sure that our customers will love our Carady because of the benefits and
vitamins they can get in our Carady and not just it also has a unique flavor because it is made
from balimbing that many of doesn’t know. The older will also be encouraged to buy our product
so they can taste again the balimbing but now as a candy after a long period of time. Our
location is around the highway together with the other drug store so the customer can easily find
our location. About our price it’s very affordable and also adjustable because if the demand
decrease, we will go down the price and if our demand increase, we will also increase the price.
We expected 20% of our customer will patronized our product because of the quality and good
service and expected to buy Carady every month that will increase our sales profit.
Competitors
Pastries have a big part in the food industry of our country. Candies like Carady are made
from pastries. Candies are one of the products that have a mass production because of the people
who like to have them. The direct competitors are candy manufacturers. Candy manufacturers
produce new products yearly so their sales will easily increase because of the wants of
consumers. They are producing a product that is in the range of trends.
On the other hand, the indirect competitors are the pastries and vitamin manufacturers
that produce tasty pastries and supplements that the people want or what is on the trend.
Direct Competitors
Vita Cubes (Vitamin Candy) has a similar product to Carambola Candy because they are
both vitamin candy it is available on Supermarkets, Public Market, Sari – Sari Store and
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etc. and it retails from 1.00 php to 5.00php depending on the place where the product is
being sold.
Hi – Chew (Fruit Candy) has a similar product to Carambola Candy; they are one of most
known fruit candy in Asia. Hi – Chew is a Japanese fruit chew candy sold by Morinaga
and Company. It is available on Shopee and it retails 30 pesos each box.
Flat Tops/ Curly Tops (Chocolate Candy) is one of the famous candies in the Philippines.
This product encourages children to patronize this kind of candy because it is a chocolate
candy that every child wants.
Indirect Competitors
Centrum Adults/ Kids have similarities to Carambola Candy because they are both
vitamins that can help the consumer to maintain a good health.
Ceelin Chewable is vitamin chewable candy that helps them to prevent and treatment of
Vitamin C deficiency in children could be bought in Drugstores. It is similar to
Carambola Candy because they are both vitamins.
Chewable Sunkist Vitamin C has similarities to Carambola Candy because they are both
vitamins that have vitamin c; it helps in connective tissues formation, wound healing, and
to metabolize fat and protein.
Market Analysis
As we enter the business industry and made our own, we encounter some barriers to entry
that can have a bad impact to the business but some of it can also be an advantage, this could
discourage or hinder the entry of new entrants into the market or the industry, thus limiting
competition.
Carady Company offers a product which is carady that is in demand due to the fact that it is
a vitamin candy, it has the benefit that the people would like to try and it will have an easy entry
in the emerging market like the Philippines. Limit pricing tactics can be used because this barrier
can help us deter new competitors from entering the market. We have offered a lower price but
the quality remains outstanding so that we can draw more potential buyers and this will also help
protect our company from competition. In addition, the geographical barrier can also be helpful
to us as our product is versatile and can be made available everywhere as we develop or expand
our business. In terms of technology, we will use it to expand our business through online retail
and advertisements, in this way, as our business grows and our product continues to be
recognized, we will have a great opportunity to build brand loyalty from consumers.
Strengths
S1 Availability of the raw materials in the country.
S2 Easy product to sell into the market.
S3 Candies with health benefits are in demand to the market.
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Weaknesses
W1 Scarcity of raw materials within the country.
W2 The company has only one product to be able to offer in the market.
W3 Newly invented product and in the market to offer.
Opportunities
O1 Easy entry of the food industry in the emerging market like the Philippines.
O2 Expansion through online retailing.
O3 Availability of the raw materials within the country and neighboring countries
specially ASEAN Countries.
Threats
T1 New entrants and increasing competitors in the food industry.
T2 Expensive online marketing advertisement here in the Philippines.
T3 Fluctuation of the currency exchange rate that affects the Philippine peso’s purchasing
power.
Product Offerings
Carady is vitamin candy made by carambola fruit and sugar with no preservatives added.
We use carambola fruit to make out vitamin candy healthier and most especially different from
all the other vitamin candy out there. As we all know not all of us are familiar with carambola
fruit because we barely see nor plant this kind of tree and it was not selling in the market. We
come up to an idea to make carambola fruit as vitamin candy because it consist a lot of vitamins
like magnesium, protein, potassium, carbohydrates, vitamin A and it is also rich in vitamin C and
this vitamins especially vitamin C is what we need today to boost our immune system to fight
coronavirus.
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Carady can give our beloved customer a new blasting flavor of vitamin candy and to also
make our customer familiar with carambola fruit and they will know how it tastes because of our
carady. Carady has a delicious taste that everyone will love especially your children to the point
that they will not notice that they are eating vitamin candy. Carady doesn't contain a lot of sugar
so parents are secured to give this to their children because it will not affect their precious teeth
even if they eat our carady every day. We are happy and proud to present carady to our
customers with a campaign of "A carady a day helps to fight coronavirus away".
Pricing Strategy
Carady Company is offering an inexpensive brand of candy to all ages which helps the
consumer to be productive and healthy with vitamin C. Our business uses a penetration strategy
to attract customers by offering low prices on product and services than other competitors. We
decided to come up with the price of 50 pesos per bundle that contains 12 pieces of candies, also
Carady company are offering a buy two and get one for free campaign during this pandemic to
provide support to our consumer to boost immunity and reduce the risk of having diseases.
Likewise, this candy can be sold as per pieces for 5 pesos to help our company to
discover the optimum price of our product.
MANUFACTURER
S
DISTRIBUTOR
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RETAILER
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END USERS
Figure 1
The figure above shows how Caraday Company will produce and distribute the
Carambola Candy to the consumers; the manufacturer will produce the product, after that
distributor will be assigned to distribute the actual product to the retailers and the retailers will
sell the product to the market.
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The easiest and most efficient way to purchase a product during a pandemic is via social
media sites where orders can be put via personal messages. The Carady Company will distribute
the product thru face-to-face since it has a place where you can purchase it if the situation of the
community is safe and stable. It is also possible to provide a stall for this fruit candy where it can
be sold and distributed in shops and on the market.
Carady designed an exclusive Facebook page for their fruit candy because it is the most
active part of extensive business promotions.
The company uploads catchy and vibrant online videos to offer customers the
impressions of providing hygiene and rich in flavor fruit candy, the even upload photos
on social networking sites such as Facebook, Twitter and Instagram that are commonly
used today, a helpful way to get more of their reviews would provide the simpler and
quicker contact. These social media photos and videos will attract the customer while
building customer loyalty.
Carady creates brochures, magazine and flyers that display the most vibrant pictures of
the fruit candy and mention the specific benefits of it. This will give to the customers a
deep look into the business and of course, brochures, magazines and flyers are really easy
to carry home.
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Section 4: Ownership and Management Plan
Ownership Structure
Management Team
This part shows the group of individuals that operate at the higher levels of an
organization and have day-to-day responsibility for managing other individuals and maintaining
responsibility for key business functions.
CEO
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Production Manager
- A College Graduate
- 2 Years working experience
- Able to multi-task in a fast-paced warehouse environment
Duties
General Manager
- Mr. Mike Fernando D. Bunag
Qualifications
- Complete a Bachelor degree in business administration
- Gain experience across the organization, particularly managing people and processes.
- Demonstrate successful management of profit and loss within a business or business unit.
Duties
- Plans and allocates the use of equipment, materials, other assets, and human resources;
- Mediates conflicts among employees
- Training low-level managers and staff.
Responsibility
- Contributes to team effort by accomplishing related result.
- Hires, terminates, and reassigns department, division or site heads, as well as supervisors
and other human resources.
- Maintains quality service by establishing and enforcing organization standards.
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Accountant
- Ms. Joijen Princess C. Gonzales
Qualifications
- A Certified Public Accountant
- 2 years of work experience in Bank.
- Understands the impact of financial laws and regulations.
Duties
- Managing payrolls and controlling income and expenditure.
- Maintain and inspect financial accounts.
- Managing colleagues, workloads and deadlines.
Responsibility
- Responsible for compiling and presenting reports, budgets, business plans, commentaries
and financial statements.
- Maintains accounting controls by preparing and recommending policies and procedures
- Prepares asset, liability, and capital account entries by compiling and analyzing account
information.
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Section 5: Operating Plan
Production
In this pandemic we are able to think of a product that can help our customer in this time
of pandemic. We decided to create a vitamin c candy because of this one of the needs of a
customer. In the process we can produce 300 pieces of vitamin candies for 8 hours every day.
Our first problem is the shortage of orders to solve this. Every day we make extra 100 pieces for
the stock so we are able to comply with the customer's lack of stock in raw materials to solve this
problem.
Stage/Procedure Action
Step 1 Gather all the ingredients and equipment needed.
Step 2 Grate the Carambola then squeeze after to get the extract.
Put the casserole in the stove then put all the ingredients including
Step 3
the water, Carambola extract and sugar
While the Carady is still hot scoop a little amount of Carady and put
Step 6
in a small circle moulder.
Step 8 Remove the Carady to the moulder and wrap with a plastic wrap.
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Facilities
The location of Carady Company is Unit B GPG Bldg. San Juan Accfa, Pan-Philippine
Hwy, Cabanatuan City, 3100 Nueva Ecija. Our location is along the highway together with the
other drug store like Castellano Drug Store so the customer can easily found our location. Our
space size is 5 by 3 square meters and if we need to expand our company we’re just going to
make it a second floor. To start our business we will apply for business permit, Bureau of
Internal Revenue, and FDA approved.
Floor Plan
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Staffing
Staffing is the process of hiring eligible candidates in the organization or company for
specific positions. In our company we treat each other as an employee because each one of us
has different roles in this business. The Owner of the business which is the CEO is one of a
number of corporate executives in charge of managing an organization especially an independent
legal entity such as a company or nonprofit institution.
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Equipment
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LPG commonly is used as fuel for gas
8-74days
LPG Gas 2,200.00php barbecue grills and gas cooktops and ovens,
for gas fireplaces, and in portable heaters
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Supplies
In making the product, the main supply that we needed was carambola and sugar. Finding
carambola is not that hard for us because there are some farms that are producing carambola like
Aliaga and Talavera Farms and we can make a contract with them that every time they will
harvest, we will instantly buy their products. The other supplies that we need in making the
product are always available in the market but we also need another plan in case that the supplies
are not available.
Supplies Amount
Carambola 0.5 Php
Sugar 0.14 Php
Plastic Wrap 0.29 Php
Printing 0.14 Php
Good for 1 piece of Carambola Candy
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Section 6: Financial Plan
Income Statements
The Income Statement is one of a company’s core financial statements that show our
profit and loss over a period of time. The profit or loss is determined by taking all revenues and
subtracting all expenses from both operating and non-operating activities.
Income Statement defined as the chart that shows profit and loss through time to time. It
is important since it summarize the revenue of the company. There are important things to be
reminded in income statement like gross profit, operating expenses and net earnings. First, Gross
profit shows the revenue generated from sale of goods or services minus the cost of the goods
sold or the amount of money spent to acquire the goods sold. Second, operating expense show
how much it costs to run the business (rent, utilities, operation cost, and advertising). Last is net
earnings, it shows the profit/loss the business made in given period. We represent Carady
Company budget income statement of five-year period, the first year of net income after tax
mark-up to ₱ 599,936.49 as the total income is ₱ 2,601,637.00. Second year of net income after
tax mark-up to ₱655,118.26 as the total income is ₱ 2,805,205.23. The third year of net income
after tax mark-up to ₱ 1,209,238.17 as the total income is ₱ 3738,043.15. The fourth year of net
income after tax mark-up to ₱ 1,156,047.96 as the total income is ₱ 3,822,655.70, the fifth year
of net income after tax mark-up to ₱ 1,974,846.01 as the total income is ₱ 5,175,391.17.
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Cash Flow Projections
Cash flow projection is a breakdown of the money that is expected to come in and out of
our business. This includes calculating our income and all of our expenses, which will give our
business a clear idea on how much cash we'll be left with over a specific period of time
Creating cash flow projection can be really helpful to identify the profit you earn through
period of time and it can be defined as breakdown of money of the business. We represent our
Carady Company cash flow of five-year period, our first-year net cash provided by operating
activities mark-up to ₱ 871,665 as the cash ending balance is ₱ 1,326,351. The second year of
net cash provided by operating activities mark-up to ₱ 471,200 as the cash ending balance is ₱
1,657,552. The third year of net cash provided by operating activities mark-up to ₱ 1,331,320 as
the cash ending balance is ₱ 2,848,872. The fourth year of net cash provided by operating
activities mark-up to ₱ 1,120,496 as the cash ending balance is ₱ 3,769,368. The fifth year of net
cash provided by operating activities mark-up to ₱ 2,135,434 as the cash ending balance is ₱
5,704,801.
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Balance Sheet
A balance sheet is a statement of the financial position of a business that lists the assets,
liabilities, and owners' equity at a particular point in time. In other words, the balance sheet
illustrates a business's net worth. It also helps business stakeholders and analysts evaluate the
overall financial position of a company and its ability to pay for its operating needs. We can also
use the balance sheet to determine how to meet our financial obligations and the best ways to use
credit to finance our operations.
The balance sheet is divided into two parts that, based on the following equation, must
equal each other or balance each other out. The main formula behind a balance sheet is: Assets =
Liabilities + Shareholders' Equity. Assets are what a company uses to operate its business, The
company’s assets total 1,557,052 including P 1,346,51in current assets and P210, 701 in
noncurrent assets, while its liabilities and equity are two sources that support these assets, The
company’s liabilities and owner’s equity has the total of P1, 557,052 which means it is equal and
balanced for the first year. Based on the balance sheet above, the value of each account continues
to increase for five years. The fifth year total assets are 7,841,539 including P7,769, 302 in
current assets and P72,248 in noncurrent assets while the total liabilities and owner’s equity has
the total of P7,841,549.
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