S. No.

1 2 3 4 5 6 7 8 9
1 1 2 3 2 4 1 1 3 2
2 2 3 3 2 4 3 2 2 2
3 4 4 3 3 3 3 3 5 2
4 3 2 2 4 2 3 1 2 3
5 1 2 2 3 1 2 2 5 2
6 3 2 3 3 1 1 3 2 2
7 4 4 3 2 4 5 1 2 5
8 2 4 3 2 3 4 2 2 2
9 2 4 5 2 4 3 3 2 3
10 1 2 3 1 2 2 4 1 2
11 3 3 2 1 2 1 3 1 1
12 3 2 3 5 4 2 1 3 4
13 2 2 2 1 1 3 2 3 4
14 2 4 1 2 1 4 2 4 4
15 4 4 1 3 5 5 1 5 4
16 1 1 5 4 4 3 2 4 3
17 2 3 4 4 3 3 3 3 3
18 3 5 1 3 2 4 2 3 3
19 1 2 2 2 3 2 1 3 2
20 3 2 2 1 3 2 2 2 2
10 11 12 13 14 15
1 1 1 1 2 3
4 3 3 3 1 4
5 4 2 3 1 3
4 3 2 2 4 2
3 2 1 2 3 2
1 1 2 2 3 2
3 5 3 2 3 4
2 5 3 1 3 5
2 4 1 2 3 4
1 1 2 3 1 2
3 4 3 1 2 1
2 1 1 2 2 1
2 1 3 2 3 3
2 5 3 2 2 2
2 5 2 2 2 5
3 4 3 2 2 4
2 4 4 1 1 1
2 4 4 3 3 5
1 3 3 1 2 3
3 2 1 1 2 2
 squared eucllidean distance between cluster
Agglomeration Schedule
Stage Cluster Combined Coefficients Stage Cluster First Appears
Cluster 1 Cluster 2 Cluster 1 Cluster 2
1 1 19 11.000 0 0
2 11 20 15.000 0 0
3 8 9 15.000 0 0
4 6 10 17.000 0 0
5 14 18 19.000 0 0
6 7 15 20.000 0 0
7 2 8 20.500 0 3
8 5 13 21.000 0 0
9 16 17 22.000 0 0
10 4 12 23.000 0 0
11 1 5 23.500 1 8
12 6 11 24.000 4 2
13 1 6 26.375 11 12
14 2 16 28.000 7 9
15 7 14 28.000 6 5
16 1 4 32.750 13 10
17 2 3 32.800 14 0
18 2 7 36.250 17 15
19 1 2 44.420 16 18
ean distance between clusters

Next Stage
dissimilarity
11 4.000
12 0.000
7 2.000
12 2.000
15 1.000
15 0.500
14 0.500
11 1.000
14 1.000
16 0.500
13 0.500
13 2.375
16 1.625
17 0.000
18 4.750 this is selected as cutoff as from this point above and below we have very less varianc
19 0.050 so we have 4 clusters, it is determined by the number of stages(rows) below it
18 3.450
19 8.170 we cant take this as cutoff point one as we will only get 1 cluster solution
0

1 cluster solution
 below we have very less variance
r of stages(rows) below it

et 1 cluster solution
 Final Cluster Centers
Cluster
1 2 3 4 Profiling
V2 3 3 2 2 variable 1 = 3 people neither agree or disgaree
V3 4 3 2 3 varibale 2 = 4 people disagree
V4 2 2 3 4 varibale 3= 2 people agree
V5 2 1 3 3 variable 4=2 people agree
V6 3 3 2 4 variable 5 = neutral
V7 4 2 2 3 varible 6 = disagree
V8 2 3 2 3 variable 7 = agree
V9 3 2 3 3 variable 8 = neutral
V10 4 2 3 3 variable 9 = disagree
V11 2 3 2 3 variable 10 = agree
V12 5 3 2 4 variable 11= completely disagree
V13 3 2 2 3 variable 12 = neutral
V14 2 1 2 2 variable 13 = agree
V15 3 2 3 2 variable 14 = neutral
V16 4 2 2 3 variable 15 = disagree

so we have to write a paragraph by judging the chocies of the people an

for large company having large number of customers, customization is n

only this row is considered

 Here,
1= completely agree
2= agree
3= neither agree nor disagree
neither agree or disgaree 4= disagree
5= completely disagree

tely disagree

g the chocies of the people and form an opinion about them, based on it marketing manager will decide which ever cluster to target

customers, customization is not always possible so in order to manufacture a product which covers the general needs, this method can be
ch ever cluster to target

eral needs, this method can be used