PETER ENGLAND RED

KDPS
Lifestyle
Business Presentation
Peter England RED at the bottom of ABFRL Pyramid

Luxury KDPS
Lifestyle

Super
Premium

Premium

Sub
Premium Series BLUE

Mass /
Fast
Fashion
Series RED

Value
Fashion
PE: Largest selling Menswear brand in India

Series BLUE
KDPS
Lifestyle
SINCE 1997 IN INDIA

20+
TIER- 1 & 2 Brand outlets &
Product location Across Customer
Categories Base 3000+ MBOs
INDIA

Series RED

SINCE 2018 IN INDIA

20+ 250 250

Tier- 3 & 4 Customer Brand
Product location in base
Categories outlets

just 6 states
Acceptance of PE-RED by Tier-3&4 Towns & retailers

700
KDPS
Lifestyle

300

300 new stores by 2020

Bihar-Jharkhand,
Store

Madhya Pradesh – Chattisgarh &

Andhra Pradesh - Telangana
100

50

April Nov FY FY FY 2021

2018 2018 2019 2020 Planning
KDPS: No. 1 Master Franchisee of PE-RED in India

KDPS
Lifestyle
EVOLUTION RECOGNITION TURNOVER

• Started apparel retail operation in
2010 and later expanded into master
franchisee business 2015.
• Currently, leading retailer & fastest
growing Master franchisee
business. Rich experience of
working with reputed brands like
Aditya Birla, Peter England, Rangriti,
COBB, Style Play, Lee, Arrow &
Prapti.
• Bihar/Jharkhand/ Uttar
Pradesh’s fastest growing
Master franchisee in apparel
industry
• Provides a one stop
profitable consignment retail
store business model for all
categories like menswear,
womenswear, kidswear,
Ethnicwear, luggage.
• Gross revenue of INR 100 cr.
for FY 2019-20
• 500+ Solid retailer /
franchisee investor base in
Tier-3 & Tier-4 cities in Bihar
/Jharkhand/ UP
• 200+ stores in different
phases of operations, fit out
and pipelines

• In 8 months, KDPS became No.1 • Became No.1 MF of Peter

master franchisee out of 53 existing England RED across India by
MFs for Peter England RED by Aditya Birla Group.
Aditya Birla Group across India.
• Became No.1 MF of COBB
• KDPS created a record of opening across India by COBB
maximum stores (35) within a year apparels.
of commencing COBB MF business .
• Also, successfully running
• Grown to a BD team strength of over MBOs carrying all categories
20 employees.
KDPS PE-RED EBOs Bihar in last 8 months

KDPS
Lifestyle

Masaurhi
Mokama Samastipur
Piro Rosera
Barh
Jagdishpur
Dumraon
Sheikhpura
Bhabua Barbigha
Mohania Barahat
Jamalpur
Kahalgaon
Jehanabad
Sasaram
Dehri On Sone Aurangabad Banka
Bikramganj Daudnagar
Jamui
KDPS PE-RED EBOs Jharkhand in last 8 months

Sahibganj
KDPS
Lifestyle
Godda

Hazaribagh Madhupur
Garhwa

Jamtara
Latehar
Bokaro
Chas
Lohardaga
Ratu Road Jugsalai
Singhmore Ghamaria
Gumla Saraikela Khursawan

Chaibasa
Why Tier-3 & 4 towns are attractive market ?
Growing incomes, high
disposable incomes
Most income earners in Tier 3
& 4 are below 5 lakh per
annum and which is under tax
free slab , hence have high
disposable income
High Population equipped
with Smartphone
Census 2011, about 68.84 per cent
of the country’s population lives in
the rural areas, which certainly
explains the kind of impact it has on
the Indian economy
Increasing brand awareness
Rapid growth of e-com and display of
same content across the country is
helping customers in Tier 3&4 to keep
pace in fashion with their counterparts
in metro.
Low real estate cost
Adds to profitability
Real estate costs in these markets
are more than 50% per cent lower
than those in metros and Tier-1
cities, which makes this business
very profitable
KDPS
Lifestyle
High fashion aspirations
Penetration of media, rising
awareness and availability of
information, people are getting more
aspirational in their fashion choices,
PE-RED model helps them meet their
aspirational choices.
Broad product range
and value for money
Broad line-up of products as well
as customized products at value
for money price range to suit their
aspirational needs and their local
life preferences
Why PE-RED model so attractive to retailers in tier-3&4 ?
RISK FREE, SAFE & SOUND
•Backing of a strong, large & honest
business group Aditya Birla
•No multi-channel conflict, sells thru EBOs
only, one store in one market
•No dead stock risk
•No Customer return risk
•No GST liability
•Strong pull of PE brand
•No day to day management required
Marketing before launch
•Very aggressive & 360°
Marketing & Advertisement
Support worth 4-5 lakh by Peter
England team, includes hoarding,
banners, Toto, newspaper inserts,
LED van, e-ricksaw ads, activities in
institutes
PROFITABLE BUSINESS
•Very sound Return on Investment
•No capital stuck in purchasing
inventory
•Interest paid (8%) on Stock deposit
•Ease in payment collection & timely
receipt of commission payments
Broad range, value price
•More than 20+ stylish product
categories in value for money price
range, more than 80% products below
1000 price points, starts from socks at
99 to maximum of 1699 for shoes
KDPS
Lifestyle
EASE OF BUSINESS
• Branded, Professional, air-conditioned
showroom at very low investment
•Once in a life time and refundable stock
deposit for non-stop stock supply
•Automatic Refill of sold stocks for life
time thru internet billing
•Complete range on display since no risk
We work together
•Area retail manager support by PE & KDPS for
Commercial monitoring
• Regular Analysis & Review of shop
management indicators.
•Daily display audit /VM / matching outfit
guidance Support by Peter England & Master
Franchisee
•Monthly surprise Stock audit check to stop
theft & shortage.
Why PE-RED model so attractive to retailers in tier-3&4 ?
Training support
•Training to the franchisee on the
management of the business
•Training to staffs about sales,
procedures, operations, visual
merchandising and window dressing
Product planning with
franchisee
•Before each store launch Peter England
team together with Franchisee plan
about merchandise to be placed in
showroom taking into consideration all
variables (location, customer catchment
area, competitors etc.)
Market feasibility study
•Before each store finalization Peter
England team analyse the store
potential taking into consideration all
variables (location, customer catchment
area, footfall, competitors etc.)
Software & IT support free
• Online Point of sale / Billing software
free of cost by PE team
• Centralised systems strong data
visibility to all partners in value chain
• 365 days Free IT support from PE
technicians for the shop management
software.
KDPS
Lifestyle
Transportation free of cost
•Automatic replenishment.
Management of the transport of
merchandise, both the initial delivery,
as well as the replenishments.
Replacement pick up is also free of cost.
Showroom Design uniformity
• Detailed drawing, merchandise
elevation, façade and signage drawing
provided by Company vendor at
nominal cost to keep all the brand
franchise store look & feel same across
India to keep uniformity in franchise
stores across India.
PE-RED Product categories (Exclusive Menswear)

TOP WEAR
Shirts
ACCESSORIES
Ties
LAYERS
Suits
SPECIAL SIZES
Jeans 28,30 ,32 & Above
KDPS
T-shirts Belts Blazers
Sweatshirts
Shirts 44 & Above
T-Shirts XXL & Above
Lifestyle
Wallets
BOTTOM WEAR Sunglasses Jackets Bottomwear 38 & Above
Underwear Pocket Square Sweaters
Trousers & Chinos Combo Pack Pull overs SPECIAL STYLE
Jeans Cravat Pleated Trousers
Shorts
FOOTWEAR
SETS Formal
Ethnic Casual
Loungewear Business Casual

Model Store: Peter England RED, Jamui, Bihar

Aggressive Advertisement Campaign

KDPS
Lifestyle
Aggressive Advertisement Campaign

KDPS
Lifestyle
Opening Day Sales Figure of PE-RED

KDPS
Lifestyle

AVERAGE
OPENING DAY
SALES OF 250
STORES IN INDIA
IS MORE THAN

2.4
LAKH/First
Day
Adv Campaign-Masaurhi Launch Case Study

Opening 07th Mar’20 -Masaurhi KDPS

Lifestyle

07th Mar’20

3,03,938
08th Mar’20

1,50,284 • Invitation Card Distributed-10000 pcs

09th Mar’20 • Newspaper Inserts/Pamphlets – 5000 pcs
79,231 • 2 Toto – with 2x2 hoardings & announcement
• 150 Toto with 2x2 hoardings
• 15 Paid Hoardings 10 x10
• 20 seconds Advertisement on local cable TV
• Press Invited and news printed in newspaper
• College & Institutional activities extensively
• VIP invited for inauguration
Success Stories : JAMUI, BIHAR
RETURN ON INVESTMENT (ROI) BASED ON FIRST 3 MONTHS SALES FIGURES

ROI KDPS
Lifestyle
AVG SALE PER MONTH :
77%
11,68,391
AVG COMMISSION EARNED /MONTH
INVESTMENT IN STOCKS:

2,92,098 15,12,000
COST
INTEREST EARNED/YEAR INVESTMENT IN

1,20,960 - INTERIOR:
19,53,000
TOTAL INCOME EARNED
BENEFITS
AFTER EXPENSES /YEAR + YEARLY STORE
EXPENSE

26,66,133 9,60,000

I am so happy with ROI

Profile: Sujit Kumar
that I am opening
Other business: Jewelry
another store in
Age: 35 Years Lakhisarai , Bihar before
Education: MBA July 2020
Success Stories : SAMASTIPUR, BIHAR
RETURN ON INVESTMENT (ROI) BASED ON FIRST 3 MONTHS SALES FIGURES

ROI KDPS
Lifestyle
AVG SALE PER MONTH :

11,05,161
122%
AVG COMMISSION EARNED /MONTH
INVESTMENT IN STOCKS:

2,76,290 7,80,000
COST
INTEREST EARNED/YEAR INVESTMENT IN

62,400 - INTERIOR:
10,07,500
TOTAL INCOME EARNED
BENEFITS
AFTER EXPENSES /YEAR + YEARLY STORE
EXPENSE

21,77,884 12,00,000

Profile: Ajay Kr. Poddar I am so happy with ROI

Other business: Clothing Store that I am planning to
Age: 45Years extend my store to
Education: Graduate another floor, before
July 2020
Success Stories : SAHIBGANJ, JHARKHAND
RETURN ON INVESTMENT (ROI) BASED ON FIRST 3 MONTHS SALES FIGURES

ROI KDPS
AVG SALE PER MONTH :

9,12,281
81% Lifestyle

AVG COMMISSION EARNED /MONTH

INVESTMENT IN STOCKS:

2,28,070 10,69,200
COST
INTEREST EARNED/YEAR INVESTMENT IN

70,000 - INTERIOR:
13,81,050
TOTAL INCOME EARNED
BENEFITS
AFTER EXPENSES /YEAR + YEARLY STORE
EXPENSE

19,82,379 8,40,000

Profile: KPDS
Other business: Clothing Store Very happy with results
Age: NA and would further
Education: NA expands in this region.
Success Stories : MADHUPUR , JHARKHAND
RETURN ON INVESTMENT (ROI) BASED ON FIRST 3 MONTHS SALES FIGURES

ROI KDPS
AVG SALE PER MONTH :

8,79,553
72% Lifestyle

AVG COMMISSION EARNED /MONTH

INVESTMENT IN STOCKS:

2,19,888 11,88,000
COST
INTEREST EARNED/YEAR INVESTMENT IN

95,040 - INTERIOR:
15,34,500
TOTAL INCOME EARNED
BENEFITS
AFTER EXPENSES /YEAR + YEARLY STORE
EXPENSE

19,53,699 7,80,000

I am very happy with

Profile: Abhishek Gutgutia results of both of my
Other business: Clothing Store stores at Madhupur and
Age: 42 Jamtara, Jharkhand,
Education: Graduate would open 3rd store in
Giridih, Jharkhand
Success Stories : BHANGEL, UTTAR PRADESH
RETURN ON INVESTMENT (ROI) BASED ON FIRST 3 MONTHS SALES FIGURES

ROI KDPS
AVG SALE PER MONTH :

8,25,667
70% Lifestyle

AVG COMMISSION EARNED /MONTH

INVESTMENT IN STOCKS:

2,06,416 9,96,410
COST
INTEREST EARNED/YEAR INVESTMENT IN

79,713 - INTERIOR:
12,87,029
TOTAL INCOME EARNED
BENEFITS
AFTER EXPENSES /YEAR + YEARLY STORE
EXPENSE

15,96,715 9,60,000

Profile: KDPS We are very happy with

Other business: Clothing Store results of Bhangel,
Age: NA Noida store and we
Education: NA would expand further in
Delhi/NCR.
Franchise Terms & conditions
Peter England Red- Term Sheet
KDPS
FOFO Mode（Franchisee Owned Franchisee Operated）
Lifestyle
Contract Period Franchise Type Mode
5 years Unit Single Store Franchisee owned Franchisee operated
Requirements for Store
Carpet area Frontage Location
850 SFT and Above 16 Feet and Above Prosperous commercial area / High Streets and Malls
Fees
Fee Items Amount Payment Period Commission
Commissions
1 Confirmation deposit INR 200,000 One-Time, Refundable are

2 Security Deposit for Stock INR 1200/ sqft One-Time, Refundable

Annually, Simple
25%
3 Interest on Security Deposit 8% P.A Interest on Net Sales
INR 35000 + One-Time, Non Value (Value
4 Architect Visit and Drawings Refundable Realised
Taxes
after
Estimated Approx. Price of All Fit-out include reducing
Interiors, Lights-AC, Façade, Mannequins , INR 1550/ sqft Discounts
One-Time, Non
5 Hangers, IT System, External Signage and ACP + Taxes Refundable +Taxes from
Work etc）Doesn’t not include landlord scope
MRP)
of work like Tiling, Glazing
How business of Peter England RED showroom works ?

Goods
Movement
KDPS
Lifestyle
GST GST Sold
Brand Retailer
(Peter England ) (Peter England)
Return to Peter
Un-sold
England

Manages

Gives Security
Gets 8% Deposit to PE
Interest yearly
Franchisee
Pays 25% of Net Sales
Value monthly

EDC Machine
connected to PE Bank
A/c
Brand Retailer
Sold
(Peter England ) (Peter England)
Day to Day Cash
collection by PE Cash
Payment Van
Movement Manages
Franchising Process
KDPS
Lifestyle

Investment
capacity of SF

Master Market Property &

Sub Peter England
Franchisee Feasibility Market
Franchisee (SF) Team(PE) Evaluation
(MF) Study

Suitable
Property of SF

Staff Training Architect

Interior visit to
Decoration property

Showroom
Launch Stock GST Franchise
Arrangement Application Agreement
Marketing &
Advertisement
Frequently Asked Questions ?
KDPS
Lifestyle

How much does franchisee need to invest ?

• Security Deposit 1200 per sqft, 8% Interest on investment , Interior Decoration 1550 per sqft

What are franchisee responsibility ?

• Take care of sales staff’s behavior and proper display of merchandise, overall management

Who takes care of Stock, GST, Returns ?

• It’s Peter England’s liability but you have to assist PE in timely management of all of them.

Will there be another Showroom in same locality ?

• No, there will be no PE RED Showroom in the same market.

Does PE RED sell thru online channel ?

• No, PE RED only sells thru exclusive PE Showrooms.

Can I open PE RED Showroom in main district town ?

• Currently PE RED is only opening in Tier-3, Tier-4 areas, Pls check with PE if you can open PE Showroom in your
area.
Frequently Asked Questions ?
KDPS
Lifestyle
Who takes care of day to day payments ?
• Credit/Debit card payments automatically goes to PE Bank A/c, day to day cash collection by PE
Cash van
Who will provide staffs to sell in Showroom ?
• Staffs will be hired by Franchisee, PE will provide training to staffs

Before launch of Showroom, who will take care of advertisement of Showroom ?

• PE spends around 4-5 lakh in marketing & advertisement of Showroom before launch of
Showroom.
What is the suitable property for PE RED Showroom ?
• A property on ground floor in prime area of 1000 sqft with front size of 25 ft is an ideal
property.
How this PE RED model is different from competition ?
• It’s unique because of Consignment model, where franchisee has no liability of Stock, GST,
payments, discounts, advertisement etc. also gets 8% return on security deposit against stock.
No online competition because it sells only thru exclusive PE Showroom.
Frequently Asked Questions ?
KDPS
Lifestyle

How much stock do I get against security deposit ?

• You will get stock in your PE RED Showroom equal to 3-4 times of security deposit to PE.

What kind of items will be sold thru my PE Showroom ?

• Complete menswear range from head to toe of all age groups including shirts, trousers, denim, t-shirts,
blazers, shorts, suits, Kurta, cufflinks, tie, handkerchiefs, shoes, wallets, belts etc.
Other brands give more margin than PE RED gives, why ?
• Other brands offer more margin on buy & sell model, but if un-sold stock, discount sharing, returns, GST
liability are counted then it’s much less than margin offered by PE RED. Also, an average PE RED
Showrooms sells 2-3 times more than other brands in same area.

Can I open PE RED Showroom on first floor ? Or Back side ? Under Ground ? 2 floors ?
• No, PE property evaluation team will reject the proposal for Showroom on first floor or basement or back
side, however 2 floors including ground and first with a total of 1000 sqft is a suitable property.
What kind of advertising/marketing activities PE RED do before launch of Showroom ?
• Media hoardings across town, Cinema screens, Newspaper inserts, door-to-door invites, announcement
autos, LED vans, tuk-tuks, e-ricksaws, television ads, etc.
Frequently Asked Questions ?
KDPS
Lifestyle

Why can’t I deposit day to day cash collection in my account first and then
deposit to PE monthly ?
• Since, it’s consignment Showroom of PE RED with GST retail invoice raised by PE, therefore cash
must be deposited to same company i.e, PE which has raised the invoice.

I think the sale potential of my locality is not more than 5 lakh per month,
can I open Showroom ?
• As of today, all India average of 250 PE-RED Showroom is already more than 8 lakh. If PE team
feels this locality has potential below 5 lakh per month then they will not agree to open
Showroom.

Why PE thinks they can sell 8 lakh on an average per Showroom from my
locality ?
• As of today, all India average of 250 PE-RED Showroom is already more than 8 lakh. If PE RED has
chosen your area to do a franchise Showroom, it means their team along with reputed
consulting companies have done extensive ground work on consumer behavior thru interaction,
supply & demand analysis, fashion demand analysis of your locality and know the potential.
KDPS Core Team
KDPS
Management team Lifestyle

Business Development team

Project & Operations team

Contact Us
KDPS
Lifestyle

For assistance, please feel free to contact us:

KDPS Lifestyle Private Limited

Ramgati complex,
Shastri Nagar Market Rd,
Nand Gaon, Rajbansi Nagar, Patna, Bihar 800023
Vijay Dev
9911106041 / 9711116041
www.kdpslifestyle.com
kdpslifestyle@gmail.com