The Product Folks x

Product
Teardown
By: Eesha Verma
Adoption> Task Success> Engagement> Retention> Happiness (HEART)

Problem Statement: (Engagement)

Users from Hindi-speaking states [Primarily UP, Bihar, Rajasthan, MP,
etc] form a considerable chunk of Doubtnut app users. Doubtnut
wants to increase the engagement of these users by 50% on a
day-on-day basis in the next 6 months.
 01 02 03
User Personas
& User Journeys Problems Improvements

04 05 06
UX Improvements Prioritization Metrics

07
Surprise!
Rakhi Singh
Rakhi’s Journey
Nisha Chauhan
Nisha’s Journey
Vijay Mishra
Vijay’s Journey
 Problems
1. Mixed, unorganized and sometimes irrelevant content and courses are shown to the
user on their Home and Online classes feed, with which they may not engage at all.

2. Negative (unproductive) or no engagement with “Friends” section.

3. No guide/defined path to begin learning when user opens app, which hinders
immediate engagement. Daily Goal is there, but doesn’t appear at the top, on
homepage. (getting them hooked right from the start)

4. Since our target audience is Hindi-speaking users from UP, Bihar, Rajasthan, MP, etc,
these people are constantly looking for ways to improve English and their
communication skills. And even in general, English has now become a necessity.
Doubtnut app has a lot of Shortcut buttons for different learning content available, but
not for English.

5. Also, since it is having learning material for Govt. exams, interview preparation is a
crucial part of most of the govt. exams as well. Interview preparation material is not
available too.
 Improvements
1. More specific filters should be present on homepage and online classes page to show ONLY relevant
content to user. (So that user doesn’t have to go to search option and type keywords to search
randomly) The option to choose subject and further filters to choose whether:
-Dropper/Repeater > Dropper>NEET or JEE
-Dropper/Repeater> Repeater
-Type of govt. Exam> SSC or Teaching or Railway or State Police or Defence or Civil Services or IT

2. “Daily Goal” option right at top, (instead of down on the page) on Homepage can give a direction to
user to begin with their learning journey for the day. (to get them engaged immediately)

3. Instead of Friends or Dost section, this section can be called “Feed”. Since almost everyone uses
“Instagram” these days, a feed similar to that, except that this feed has informative, engaging content
for the user. The feed can begin with Word of the day, Idiom of the day, Thought of the day, Fact of the
day (This could be very engaging, especially for Hindi-speaking users, and would make users want
to visit the page everyday to check out new English words and facts!) followed by an option to
choose tags such as GK, brain teasers, maths tricks, etc to show related content on their feed.

4. As Hindi-speaking people are constantly looking for ways to improve English and communication
skills, a shortcut icon/section to all English learning content at one place called “Improve your
English” (If language chosen is English) or “Apni angrezi sudhaare” (If language chosen is Hindi) can
be very engaging for these Hindi-speaking users.

5. An “Interview preparation corner” for Hindi-speaking, government exam aspirants to prepare for
interviews and enhance their communication skills, could lead to high and positive engagement.
UX Improvements
 1. Filters and Daily Goal

Personas: All
Problems addressed:
-Mixed, unorganized and sometimes irrelevant content and courses are shown
to the user on their Home and Online classes feed, with which they may not engage at all.
-No guide/defined path to begin learning when user opens app

How will this help? :

-Better filters (Subject and Class/Exam) Will show ONLY relevant content to user, with
which user can instantly engage.
-“Daily Goal” at top, on Homepage can give a direction to user to begin with their learning
and help in immediate engagement.
2. “Interview Preparation” Corner

Persona: Vijay Mishra

Problems addressed:
-Absence of Interview preparation material on Doubtnut for Govt. exam aspirants

How will this help? :

-Will help increase engagement to a great extent, of people preparing for govt. exams.
3. “Improve your English” Section

Persona: Nisha Chauhan, Vijay Mishra

Problems addressed: Hindi speaking people looking for ways to improve English, in a fun
and stepwise-step manner.

How will this help? :

-Will help increase engagement of people wanting to improve their English and communication
skills. New words, idioms, etc in English section can increase daily engagement significantly.
4. Improved “Feed” section (not “Friends”)

Personas: All
Problems addressed: Negative (unproductive) or no engagement
with “Friends” section. Deviates users from their main goal.

How will this help? :

-Since almost everyone uses “Instagram” these days, a feed similar to
that, except that this feed has informative, engaging content for the user.

-The feed can begin with followed by an option to choose tags such as
GK, brain teasers, maths tricks, etc to show related content on their feed

-The Word of the day, Idiom of the day, Thought of the day, Fact of the
day (This could be very engaging, especially for Hindi-speaking users,
and would make users want to visit the page everyday to check out new
English words and facts!)

.
 Prioritization

1 2
-Creating proper filters for
increased visibility of
relevant content
-Shortcut button to all
English learning content
IMPACT
-Introducing the word of the
day, idiom of the day, etc
section in the English learning
content section
-Introducing a new and improved
“Feed” with relevant content, tags,
and word of the day, idiom of the

day, etc on top of the feed

-Introducing Interview

3 4
-Daily Goal at the top, on preparation material and an
homepage Interview preparation corner
section/button (impact limited
to govt. Exam aspirants)

EFFORT
 Metrics

1. Average time spent per active user/new user/generic user, engaging with the
Feed section per day.

2. Number of new users/active users/generic users clicking on the Improve

English or Interview preparation section/button, per day/month.

3. Average time spent per active user/new user/generic user engaging with the
Improve your English/Interview preparation section.

4. Number of active/new/generic users clicking on the Daily Goal, right after

opening app.
 Scope for expansion and
increased engagement
● As an ex engineering student myself, I, like many other engineering and commerce
students, faced the problem of finding unlocked solutions of college syllabus
questions. Most of the solutions to such problems are either not available or
available on Chegg, Scribd or Coursehero, but they are LOCKED. And to see them, we
have to purchase a subscription/free trial. And no one wants to buy a subscription
to just see one answer.

● Doubtnut is a free doubt solving platform, loved by students preparing for

competitive exams. But if Doubtnut could extend its doubt-solving services to
college students and college level questions as well, then the engagement and DAU
of Doubtnut can skyrocket and increase EXPONENTIALLY! I would recommend
beginning with Engineering and Commerce college syllabus questions, for
doubt-solving.

● Free doubt solving/solutions for college level students is an untapped market as of

now, and Doubtnut can do wonders if it realizes the fact that there is a problem, a
need, that is unaddressed till now, and provide the solution for the same!
 Thank you!

Submitted by: Eesha Verma

LinkedIn: https://www.linkedin.com/in/eesha-verma-329335170/

Resources
Slides: Google Slides
User Personas and User Journeys: Figma