CYBERPRENEURSHIP & CYBER LAW(CEE 531)

ASSIGNMENT ON WHAT YOU CAN CREATE AND HOW TO MARKET IT ON

THE INTERNET

WRITTEN BY

KABIRI GODSWILL KOSISOCHUKWUU

2017030179580

COMPUTER ENGINEERING

ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY(ESUT)

LECTURER

MRS. OLEKA

JULY 2022

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 TABLE OF CONTENTS

1.1 Business Plan Executive Summary 3

1.2 Business Description 4

1.3 Market Analysis and Competition 5

1.4 Product or Service 6

1.5 Marketing and Sales Plan 9

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CHAPTER 1: EXECUTIVE SUMMARY

BRIGHT Chin-chin is a budding food snacks factory involved in making

different flavoured chin-chin made from handpicked ingredients that
enhances its good taste and nourishment. It will be available for sales for
consumption in cinemas, sports centres, shopping malls, motor parks and
relaxation centres around and downtown Ilorin, ENUGU State Nigeria.

Our chin-chin is well nourished and has different flavours ranging from
milky, coconut milk and other natural flavours. Our technique makes
BRIGHT chin-chin stand out amongst its contemporaries. We also take note
to maintain a standard that will ensure the longevity of our chin-chin
factory. Our customer service is impeccable, making sure we satisfy their
cravings and also listen to their complaints and implement possible
changes as soon as possible.

Our products undergo strict processing and packaging so as to preserve

the qualities and hygiene of our product and also the brand as stated by
the Standard Organization of Nigeria

The benefits of our products and services are;

 Availability through penetration into every nooks and cranny of the

city with our distribution channels
 Freshly packaged chin-chin
 High quality nutritious chin-chin
 Consistent and large production capacity to meet the increasing
demands for our unique plantains
 Excellent customer care services
 Fair prices and a variety of sizes to meet pocket capacity

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CHAPTER 2 BUSINESS DESCRIPTION

Vision for BRIGHT Chin-chin Business Plan in Nigeria

To be the go-to option whenever chin-chin is the topic in Ilorin and its
neighbouring cities, spanning to states in the south-western region of
Nigeria

The mission for BRIGHT Chin-chin Business Plan in Nigeria

To provide high quality, nutritional, and tastefully nourishing flavoured

Chin-chin.

To make our chin-chin a household companion, a fit for any occasion

owing these to its unique taste with a special and secret trademark formula
known to a close group of trustees.

Materials and Machine for BRIGHT Chin-chin Business Plan in

Nigeria

The materials and machines to be used among others are;

 Factory Location lease payment

 4months opening stock of ingredient and consumables
 Packaging machine
 Industrial gas burner
 Industrial deep fryers
 Industrial flour mixer
 Industrial dough cutter
 Flavors
 Groundnut oils
 Water treatment devices
 Delivery Vans
 Food trucks

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CHAPTER 3 MARKET ANALYSIS AND COMPETITOR FOR BRIGHT
CHIN-CHIN BUSINESS IN NIGERIA

In the true sense of the world. So many other competitors are in

the same town, A couple of other chin-chin companies also exist
in the neighboring towns. Despite the similar businesses in the
area, BRIGHT Chin-Chin will contain a few beneficial strengths to
make it more desirable than its competitors. The central location
of our BRIGHT is an additional value aspect of the company

To rise above competitors, BRIGHT Chin-Chin will offer numerous

options to satisfy common health and diet need of consumers.
Whether it is required by allergies or simply a choice, a desire for
gluten-free, organic, naturally sweetened, reduced fat and vegan
foods has recently grown. By offering Chin-Chin which meets
these requests, more consumers will feel welcome to our shop
because their needs is recognized and satisfied. Our competitive
edge is also in our unique flavours of chin-chin and receipes. We
will invent new flavours and recipes regularly to keep our product
offering fun and interesting and to motivate our customers to
return to our shop.

People buy from us because of the following reasons:

 Fresh and highly hygienic and well-packaged chin-chin

 Affordable prices and discounts
 High quality, nutritional, and flavorful products
 Different variety of quality and nourishing chin-chin
 Impeccable customer care services
 Convenient catering service and the comfortable lounge for
customers to relax in as they indulge in their delicious delights is a
major advantage of BRIGHT Chin-Chin.

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CHAPTER 4 PRODUCT OR SERVICE

Chin-Chin

Chin Chin Recipe

Ingredients

 3 cups flour (375 grams)

 1/2 teaspoon baking powder
 Pinch of nutmeg
 1/2 cup sugar (100 grams)
 1/2 cup baking margarine  (115 grams)
 1/2 to 2/3 cup liquid milk or water
 1 egg (optional. use if you want soft chinchin)
 Oil for frying

 Direction

 Combine flour, baking powder and sugar in a bowl. Slice in

margarine  and mix until well incorporated (it should look like
breadcrumbs)

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 Crack in egg. mix
 gently add water into flour mix until  you have a slightly stretchy but
not sticky dough (do not add too much water at once)

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  Roll out the dough on a flat surface, cut into desired shapes

 Set the oil on medium heat, wait until the oil is hot.  Fry the shaped
dough a batch at a time until golden brown

Enjoy!

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1.5 MARKETING AND SALES PLAN

The ChinChin Industry located in Enugu. Has recently experienced rapid

growth. Customers have become accustomed to the supply of unusual
speciality Chin-Chin of high standard and BRIGHT chin chin will position
itself to cater for this fastidious market. The local customers are looking for
high quality product in a relaxing atmosphere, where they can meet friends
and refer family too.

BRIGHT Chin-Chin wants to establish a large regular customer base and

will therefore concentrate its business and marketing on local residents
which is the dominant target market. This will establish a healthy,
consistent revenue base to ensure stability of the business. In addition
customer traffic is expected to comprise approximately 35% of the
revenues. High visibility and competitive products and service are critical to
capture this segment of the market.

5 WAYS TO SELL YOUR SKILLS ONLINE

Build Your Competitive Advantage
In anything that you will do, it is not about how much skills you possess. It
is all about what that expertise can do for the client.

How will the client benefit from your skills? That’s the most important
thing.

Therefore, instead of you selling the skills, let the client buy the benefits he
will receive as a result of your skills. Therefore, since the online market is
overcrowded with competent individuals, in as much as there are many
jobs, you need to stand out.

Create a competitive advantage against your competition based on your

strengths and what you are good at.

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For example, the benefits you can sell may include tangible and intangible
ones. The physical benefits include things like growth in revenue,
customers, and profitability, among others.

On the other hand, the intangible benefits may consist of time efficiency,
peace of mind, and zero hassles.

With this in mind, you can now pitch your proposal to your client, putting
into consideration what is it that they desire. When pitching, there are two
types of pitches which include an ordinary pitch, and a benefits pitch.

 An Ordinary Pitch

An ordinary pitch, in most cases, focuses on the skills. For example, “I

possess web design skills to build great websites that are standards-
compliant.”

 A Benefits Pitch

On the other hand, the benefits pitch will concentrate on the benefits the
client will get, rather than the skills. For example, “I provide web design
services that will help increase your website traffic, and increase the
conversion rate.”

When you concentrate on the benefits, it means that you are tackling the
client’s problems or pains. This shows the client that you can solve their
problems, which gives them more confidence in your work.

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