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M A R K E T P L A C E

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12 13
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F F E C T

N E T W O R K
When solution has two or more words, you may have to leave a space in between. The breakup of the answer (in terms of num

Across
1) Upfront, ongoing, and termination costs borne by users due to platform affiliation. Should be distinguished from switchin
4) A platform with multiple sponsors and multiple competing providers who rely on compatible components. (6,8)
6) _________ happens when, after initially connecting through a marketplace or market network product, users take future tr
8) ________is accomplished by integrating your product directly into customer operations (9)
10) _________ is about how often your users return to use your product, and this can make a big difference in network effects
11) ____ are the network participants(5)
12) Due to ___________ (phenomenon) no one takes lead to move on to the platform (7,6)
13) ______________ between nodes in a network can be one-to-one, or they can be one-to-many(13).
14) A network with no access restrictions imposed by its platform sponsor.(4,7)

Down
2) Technical and/or contractual specifications that ensure that network users can interact, despite being affiliated with rival pr
3) _______ is an example of negative same -side network effect. (4)
5) __________ network effects are direct network effects that arise from complementary goods or services in a network wit
7) _____ occurs when there are low costs or no costs to simultaneously participating in competing networks at the same time
9) The Consequence of __________ (phenomenon) is that the harder a rival platform tries to get ahead of the dominant platf
that the bar itself is rising. (3,5,6)

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