Inclass assignment Craveberry taste test results

FIG Craveberry taste test results

TASTE TEST DATA

Size

Amount of
Yogurt

Amount of Fruit

Sweetness

Creaminess

Thickness

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Not enough Just about right Too much

 Craveberry taste DATA TO GRAPH

Not enough Just about right

Thickness 2% 43%
Creaminess 37% 54%
Sweetness 11% 73%
Amount of Fruit 5% 45%
Amount of Yogurt 50% 44%
Size 3% 80%

80% 90% 100%

ch
Too much Total
55% 100%
9% 100%
16% 100%
50% 100%
6% 100%
17% 100%
Craveberry taste DATA TO GRAPH

Not enough Just about right Too much

Thickness 2% 43% 55%
Creaminess 37% 54% 9%
Sweetness 11% 73% 16%
Amount of Fruit 5% 45% 50%
Amount of Yogurt 50% 44% 6%
Size 3% 80% 17%
Total
100%
100%
100%
100%
100%
100%
Instructions
Bringing fresh eyes and ideas to others' examples can help us come up with effective
solutions that we can learn from and employ in our own work as well. In this exercise, you'
take a real case—a graph that someone else created—and make some assumptions
about the context and offer thoughtful critique. Then you'll put your own feedback into
practice in your makeover. Here is the scenario:
Craveberry is the new yogurt that your food-manufacturing employer is preparing to
launch. The product team on which you work decided to do an additional round of taste
testing to get a final gauge of consumer sentiment before going to market. You've worked
with your team to analyze the results. You are getting ready to meet with the Head of
Product to discuss whether to potentially make changes before launching the new yogurt
product.

Your colleague puts together the following visual summarizing the taste test results and
asks for your feedback. Spend a moment studying it, then complete the steps that follow.

STEP 1: Let's start by getting clear on the basics—who, what, and how. Who is your primary
audience? What are the primary takeaways that you want to communicate to them? How will that
best be achieved: will you meet in person, send an email or written report, or share the
information in another way?

STEP 2: In light of your assumptions in Step 1, what feedback would you give your colleague
on the visual they shared? Outline your thoughts, focusing not just on what you would recommend
changing, but also why.

STEP 3: Use the data to create an effective visual or set of visuals to

communicate in the manner that you outlined in Step 1 (in person, via email, etc.) and
employing your recommendations from Step 2. Interact/share/Upload this visual or set of visuals and your
related commentary from Steps 1 and 2 for your solution.