YOGURT HUB

Pink Dragon
Passion
Group Members:
• Rheyanna Ramjattan
• Jordan Burkett-816033288
• David Ali-816033128
• Rachel Latchman-816027051
• Graham Cedeno0816028211
• Analya Salickram-8166019099
• Brandon Shallow-816036489
• Raveena Ramdeen-816028922
• Abbi Phillip-816014117
 What is Pink Dragon Passion?
It’s a gourmet creation created to stoke your taste senses and
whisk you away to a paradise of tropical delight.Our Pink
Dragon Passion yogurt is a symphony of flavours that combines
the rich, creamy texture of yoghurt make with the exotic charm
of ripe dragon fruit.

It has a tropical flair and it perfectly balances the enticing

flavour of dragon fruit with creaminess. Our Pink Dragon
Passion yogurt is not just a pleasure for your taste senses; it's a
satisfying nourishment for your health because it's brimming
with healthy probiotics and the vitamins and minerals of genuine
fruit and it is also made with non- dairy milk. You can enjoy
whether you have it for morning meal, as an afternoon treat, or
as a sweet treat.
 Here are a few new features that set our
Our differences product apart from competing goods:

1 Unique Flavour
There isn’t any brand of yoghurt that
sells the dragon fruit flavor.

2 Use of dragon fruit chunks

To intensify the flavour of the
dragon fruit even more,
dragon fruit pieces are used.

3 Non-dairy milk
This provides additional fibre,
which is uncommon in
traditional yogurt.
 The Market Segment
Target Market
1.Students at The University Of the West Indies between the ages of 18-
30 years
2. Since the majority of our consumers are full-time students, they cannot
find work and have expressed that
they are only willing to spend $30 to $40 for our product.
3. People who eat yoghurt as a healthy snack and will like to try a new
flavor.

Methods used to identify Target Market

1. Questionnaire
2. Sampling
 Stress Test Results
1 2 3
02
Do you prefer yogurt with
dragon fruit chunks?

46% yes
54%
46% no
54%
100%
Venus Mars
with chunks
without
chunks

100% loved the pink 46% preferred without 54% preferred dragon
dragon passion yogurt Dragon Fruit chunks fruit chunks
 Pre-Launch Activities

New product
Instagram page Sampling
launch

Despite being red,

Mars is a cold place
 Distributional Channels
Pink Dragon Passion is a new yogurt product that that combines the
rich, creamy texture of yogurt make with ripe dragon fruit. The
business intends to reach its target market through three different
distribution channels:

• Grocery Stores and Supermarkets: Distributing your product

through established grocery store chains and supermarkets is a
common and effective way to reach a broad audience.

• Health Food Stores: Specialty health food stores and natural food
markets are ideal for products that cater to health-conscious and
vegan consumers. They often have dedicated sections for dairy-free
and plant-based products.

• Home Delivery Services: Partner with meal delivery services or

apps that offer grocery delivery to customers' homes. This can be a
convenient way to get your product into the hands of busy
individuals.
 Key Business Resources
Raw Materials: Dragon fruit, non-dairy milk.

Branding and Marketing Resources: Resources for

branding, marketing, and advertising to establish product in
the market and reach a broader audience.

Refrigeration and Storage Facilities: Adequate storage

facilities and refrigeration systems to preserve the freshness
and quality of our non-dairy yogurt.

Packaging Materials: Containers, lids, labels, and packaging

materials suitable for presenting and selling

Financial Resources: Capital and funding for starting and

scaling the busines your product.
 Pre Launch cost factors
• Product Development

• Market Research

• Branding and Packaging Design

• Production Facility Setup

• Ingredient Sourcing

• Packaging Materials and Printing

• Contingency Fund
OUR GALLERY
 Testimonials
1. Maria Contact us
"I've been searching for a dairy-free milk
based yogurt that's not only healthy but tastes
amazing. Your dragon fruit yogurt is a
@pink.dragon.passion@gmail.com
revelation! It's so smooth and the vibrant color
is a feast for the eyes. I love the natural
sweetness it's like a tropical paradise in a cup.“ @_yogurt.hub
2. David
"The dragon fruit flavor and dragon fruit
chunks is just the right amount of sweet, and
it's so creamy. I'm hooked!"