Increasing retail penetration of new launched product

Tru Seltzer:
Amul has a major presence in dairy based beverages. To strengthen its
beverage product portfolio, the cooperative launched a blend of milk and real
fruit juice under the brand 'Tru' in Feb 2019.
Amul decided to position it as a healthy beverage to consumers. Amul
launched Tru Seltzer, an extension of its Tru brand of fruit juices, on October
18, 2020. Globally, seltzers were made with the infusion of juices and
interesting flavors.
Tru seltzer is one of the premium product of amul brand. The company also
decided to placed seltzer in the premium shops like super market and stand
alone market in which customer can easily experience the physical product.
Price adjustment: tru seltzer is available in 300ml and 250ml @ 40 and 35 mrp.
Distribution channel: the company should use the existing distribution channel
and amul parlour to reach the consumer easily which helps in cost cutting.
Improving product: the product should be improv time to time with respect to
packaging,quantity and branding and quality also.
Be unique: tru is consider as the premium product which is totally different
from other brand like coca cola and pepsi. Tru can be consumed by any one
because it has goodness of milk whey, fruit nutrition and soda.
Diversification: according to me amul should re-launched tru seltzer product
as energy drink while changing some components in the product.
Target customer: the target customer are age group from 16 years to 40 years
based on the promotional activity while internship in different locations.
In tru seltzer the major demand from customer is of cola, lemon and apple
flavour, and the age group between 16 years to 45 years.
Amul fruit dahi
Price adjustment:Amul is the first company who had launched the fruit dahi in
two flavour in India i.e mango flavour and strawberry flavour in cups weight of
100gm @ 20rs.
The major targeted customers are all age group.
Distribution channel: existing distribution should be use or direct sale from
amul parlour.
The product can be placed in all kind of shops category but mainly iin retail
counter, super market, stand alone and canteen also.
Due to the less life span of fruit dahi it should be deliver with in 2 days from
manufacturing to end shop.
Be unique and think differently: Fruit dahi is one of the different idea of selling
dahi with the goodness of fruit which can attract the consumer from different
age group at low cost.
Creat barriers to entry: at this price range no other company can think of
launching the dahi which creat the monopoly on fruit dahi and also gives
different flavour for their customer.
Diversification: in future amul can also launch the some other flavour of dahi
in market if the demand increases.
Stirred Yogurt
Price adjustmen: Amul has come up with a range of stirred yogurt in two
flavour strawberry and blue berry @25 mrp and 100 gm weight in cup
packaging, which is very low in comparision with other brands of yogurts.
Diversification: in future amul can also launch the some other flavour of yogurt
in market if the demand increases based on the research and development.
Target customer: the target customer are age group from 16 years to 40 years
based on the promotional activity while internship in different locations.
Distribution channels: amul has the largest distribution channel in India which
helps in to reach the product easily to end consumer.
Improving product: it is true to really apple to your customers, you must
improve the product quality based on the feedback given by the customer.
Cost effectiveness: it is reasonable to say that penetration leads to cost
efficiency. It can lead to cost advantages if your business process go in the
manner ass you anticipated.
At the time of promotional activity we face that the customer are not aware of
the product in certain location.