Datafeed Guide - Lazada (PH)

Last updated on June 29, 2022

An Overview

The following serves as a technical guide and step by step process on how to obtain the Datafeed for a specific offer.

Section 1: Obtaining the feed URL

1. SKUs in each category can only be obtained via the feed URL listed in the below table:

2. Due to the huge number of Lazada SKUs, we have divided them into individual categories.

3. The datafeed will be in CSV format with a maximum of 2 millions SKU.

Description Feed URL

URL https://adsense.lazada.com.ph/datafeeds/report/download.json?sign=b5789b6c
ac366da66b070860c10abd587e2eb0f764cebff39cde49e1ef1775d9
Section 2: Understanding the feed structure

The table below explains the structure of the feed together with some important notes that may have an impact on your
conversion.

Item Description Example

brand_name ● The brand name of the product. OEM

product_big_img, ● These are the images of the said product. https://ph-live.slatic.net/p/510ded4bf87274a

product_medium_img, ● It is very common to have more than one 97684ff4514a94469.jpg
product_small_img, image.
image_url_2,
image_url_3,
image_url_4 &
image_url_5

product_name ● The product name. [Buy 3 Get 1 Free] Punch-free

Wall-mounted Organizer Storage Box
Remote Control Mounted Mobile Phone
Plug Wall Holder Charging Multifunction
Holder

lazada_sku ● The product SKU in Lazada. 2202021972_PH-9898450689

product_url ● The product’s page URL https://www.lazada.com.ph/products/buy-3-
get-1-free-punch-free-wall-mounted-organiz
Important: er-storage-box-remote-control-mounted-mo
bile-phone-plug-wall-holder-charging-multifu
Do not use this link in your website as it will nction-holder-i2202021972-s9898450689.ht
NOT result in any conversion. ml

Please refer to Section 3: Generating individual

product deeplink for detailed information.

price ● The original price of the individual product. 299

Important:

If you plan to show pricing in your website, please

use the “current_price” value instead of this.

current_price ● This is the discounted price of the individual 115

product.
● Please use this value to indicate the pricing
on your website

currency ● The currency code of the product price in PHP

ISO 4217 format.
Section 3: Generating individual product deeplink

In order to have a valid tracking link, you need to make changes to the “link” data in the datafeed you just downloaded. To generate a
valid tracking link that points your users directly to the product page, you will have to combine the prefix URL and the encoded URL
for a specific product.

Below is the step by step instructions on how to achieve this goal.

A. Preparing the Prefix URL:

Prefix URL is the first component of the tracking link, it indicates the offer that you’re promoting as well as your
publisher account. Below is the format of the Prefix URL:

Prefix URL format

https://invol.co/aff_m?offer_id=OFFER_ID&aff_id=TRACKING-
LINK-ID&source=feed&url=
 i. Replace the OFFER-ID in the Prefix URL with the below value:

Offer ID

101165

Important Note:
Do note that the above value is unique for each offer, make sure you use it only for this offer.

ii. Replace the TRACKING-LINK-ID in the tracking_url with the Tracking Link ID assigned to your publisher account.
Your Tracking Link ID can be found by navigating to “Account Setting” -> “Profile Information” section.

Example:

Assuming your Tracking Link ID is 1983, once you updated the Offer ID and your Tracking Link ID in the Prefix
URL, the result will be as below:

https://invol.co/aff_m?offer_id=101165&aff_id=1983&source=feed&url=
B. URL encoding the direct product URL:

The URL encoded product URL is the second component of the tracking link, it indicates the direct product URL
that you user will be visiting.

Example:

Assuming below is the product URL before encoded, it will look as below.

https://www.lazada.com.ph/products/buy-3-get-1-free-punch-free-wall-mounted-organizer-s
torage-box-remote-control-mounted-mobile-phone-plug-wall-holder-charging-multifunction-
holder-i2202021972-s9898450689.html

Once the product URL encoded it will look as below:

https%3A%2F%2Fwww.lazada.com.ph%2Fproducts%2Fbuy-3-get-1-free-punch-free-wall-mount
ed-organizer-storage-box-remote-control-mounted-mobile-phone-plug-wall-holder-charg
ing-multifunction-holder-i2202021972-s9898450689.html

C. Combining Prefix URL with the product URL:

In order to generate a valid tracking URL, you will have to combine the Prefix URL generated in Step A with the
product URL Step B, the result will be as below:
 Example:

https://invol.co/aff_m?offer_id=101165&aff_id=1983&source=feed&url=https%3A%2F%2Fwww.la
zada.com.ph%2Fproducts%2Fbuy-3-get-1-free-punch-free-wall-mounted-organizer-storage-box
-remote-control-mounted-mobile-phone-plug-wall-holder-charging-multifunction-holder-i22
02021972-s9898450689.html

Section 4: Tips and tricks

● The tracking URL serves as a key component for performance marketing.

● While the datafeed has gone through all the necessary processes, it is always a good idea to test it out.

● Make sure the Offer ID and your Tracking Link ID are valid.

● If you’re unable to locate your Tracking Link ID, kindly get in touch with your affiliate manager.

● That’s it. You’re good to go.

Enjoy promoting and make sure you optimise your feeds fully!