DESIGN THINKING – TDES7001

Brief MA Design
Level 7
London School of Design and Marketing

Design Thinking: Final Report

Assignment submission instructions
This Assignment must be uploaded onto Turnitin in week 16, as one compressed PDF file. Word count: 3,000. Each
member of the group must produce and hand-in their own individual report.

Goal of the Individual Report

• The goal of the report is to describe the Design Project executed as a group work and to detail your individual
contribution to all parts of the process.
• Provide a cohesive description of the process, evidencing your understanding of each aspect of the assignment.

Assignment description
Please follow this structure and instructions towards preparing your report.
• First chapter - Introduction: should provide a brief summary of the project. It should include all parts from the
research question to final results and also describe your individual contribution to the project.
• Second chapter - Process: Should describe your group’s process in detail, according to and referencing the
lessons/authors/methods as needed. Please use these subheadings: Design Problem, Context, Framing,
Methods, Ideation, Final Results. You may accompany the text with images and diagrams as necessary.
• Third chapter - Individual Contribution and Conclusions: should detail your individual role and contributions to
the group work.
• Bibliography: Should feature references from the lessons, in addition to your own, using APA referencing style.

Learning Outcomes:
LO1 Use knowledge and understanding of appropriate research and analytical methods to reflect on, critically
evaluate, and interpret the role of creativity, design thinking, and problem-solving theory to design practice.
LO2 Communicate your ideas and processes to the market in a professional way.
LO3 Be proactive and take the creative lead on the creation and development of projects.
 Assessment Criteria
Knowledge of:
● Design thinking principles, processes and techniques LO1
● Contemporary approach to design practice LO1
Understanding through application of: 
● Analysis, evaluation and synthesis of a range of design materials and sources LO1, LO2
● Idea and proposal generation in response to design briefs LO1, LO2, LO3
Technical and applied Skills:
● Participation in group activities and personal effectiveness within project development    LO2, LO3
● Professional presentation skills through written and visual communication  LO2

Tips for a successful Report

Although you have worked as a group during the unit, the individual report is crucial to assess your contribution to
the project and your ability to reflect on the whole process.

Pay particular attention to how you describe the group process (both failures and successes), showing how you
contributed to each stage and what kind of knowledge you gained.

Write clearly and concisely, use pictures and diagrams if they help to understand and clarify the text.

Take advantage of LSDM libraries to obtain material. Respect APA style.