COMPUTER APPLICATION IN

BUSINESS

Week 4
Establishing your presence in
Ecommerce

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Learning Outcomes
• Understand the fundamental
requirements for initiating an online
business or adding EC initiative to an
existing business.
• Evaluate websites on design criteria
such as appearance, consistency, and
performance.
• Know how to build a webstore with
templates.

Camarines Sur Polytechnic Colleges - Nabua

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Topics
• What is eCommerce?
– Advantages and Disadvantages
– Phases of eCommerce
• Pillars of eCommerce
– Electronic Store
– Payment gateways
– Logistics
– Digital Marketing
• Electronic Store Development
– Website based
– Social media based
– Marketplace platform
– Mobile application based

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Electronic Commerce
• Refers to the use of Internet in buying
and selling of products and services.
• Commonly written as eCommerce or e-
Commerce.
• Businesses that employs only one
phase of the eCommerce life cycle is
still considered eCommerce

Camarines Sur Polytechnic Colleges - Nabua

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Advantages of eCommerce
• Ability to reach a global market
• Shortens the product distribution
chain
• Virtual stores that are open 24/7
• Cost reduction

Camarines Sur Polytechnic Colleges - Nabua

Disadvantages of eCommerce
• Strong dependence on ICT
• Lack of legislation that adequately
regulates the new eCommerce
activities
• Market culture is averse to e-
Commerce
• The users’ loss of privacy
• Insecurity in the conduct of online
business transactions.
Camarines Sur Polytechnic Colleges - Nabua
Share or name a Pure and Partial EC experience.

PRACTICE TIME

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Phases of eCommerce4

Camarines Sur Polytechnic Colleges - Nabua

Phases vs TechTools

Shopify PayPal
Weebly Shopify Gcash
Amazon CRM
Weebly GrabPay
Google Sites PayMaya/Maya.ph SugarCRM
Wix
Wix ShopeePay Salesforce
WordPress-Plugin LazadaWallet
WordPress
ZenCart DragonPay
ZenCart F-commerce
AgoraCart PesoPay (AsiaPay)
AgoraCart JnT Instagram
F-commerce
F-commerce Flash
Shopee Ninja Van
Instagram eLoyalty
Lazada FoodPanda
Shopee Grab SM advantage
Amazon, etc.
Lazada
Camarines Sur Polytechnic Colleges - Nabua
Pillars of eCommerce
1. Domain (Electronic Store/ physical
store)
2. Marketing
3. Payment
4. Logistics

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The Four Pillars: The Backbone of eCommerce Framework6

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(1) Domain
• Refers to the website (online store), a
physical store, or even a person
(personal brand) where products or
services reside.
• WHAT: Website, Product catalogue,
Shopping cart, Checkout System, etc.

Camarines Sur Polytechnic Colleges - Nabua

(2) Marketing
• Methods to attract anyone in the
market and increase conversions
• HOW: Market research, promotions
(eLoyalty), content marketing (SEO),
digital advertising, influencer
engagement, etc.

Camarines Sur Polytechnic Colleges - Nabua

(3) Payment
• eCommerce uses ePayment, or the use
of paperless monetary transactions.
• WHAT: Payment gateway, eWallet,
credit cards, smart cards, Electronic
Fund Transfer (EFT), etc.

Camarines Sur Polytechnic Colleges - Nabua

(4) Logistics
• Encompasses activities required to
efficiently and effectively control and
manage the movement and storage of
items, services, and information across
the suppliers and consumers.
• WHAT: Warehouse and management
system, Supply chain management
System (inventory), Courier and Delivery
Service, Cross-border shipping services,
etc.

Camarines Sur Polytechnic Colleges - Nabua

Name one eCommerce site that fulfils all Phases of
eCommerce.

PRACTICE TIME

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Electronic Store Development
1. Website based
2. Social Media Based
3. Marketplace platform
4. Mobile Application Based
5. Omnichannel

Camarines Sur Polytechnic Colleges - Nabua

(1) Website based

Camarines Sur Polytechnic Colleges - Nabua

(2) Social Media Based
• Refers to the use of social media to
buy and sell services, build awareness,
and attract followers.
• Examples: Facebook, Instagram,
Twitter, Pinterest, TikTok, etc.

Camarines Sur Polytechnic Colleges - Nabua

(3) Marketplace Platform
• A digital distributors store that brings
together buyers and sellers to conduct
transactions.
• Examples: Amazon, Lazada, Shopee,
Alibaba, etc.

Camarines Sur Polytechnic Colleges - Nabua

(4) Mobile Based Platform
• Refers to the use of mobile
communications to conduct a
transaction.
• Examples: Lazada, Shopee, Alibaba,
etc.

Camarines Sur Polytechnic Colleges - Nabua

(5) Omnichannel
• Refers to the sales approach that uses
multiple channels whether via online
store, mobile phone, or physical store.
• Example: SM Supermarket, Robinsons
Supermarket, etc.

Camarines Sur Polytechnic Colleges - Nabua

https://www.dti.gov.ph/covid19/tech-
tools/?gclid=Cj0KCQjw852XBhC6ARIsAJsFPN1CcyJB-
fDuHeioIw6jPHeFau64bj6B93Y-
KwPH1GaTQRhqMxEH3TcaAoRREALw_wcB

DTI FREE TECHTOOLS

Camarines Sur Polytechnic Colleges - Nabua

DIY3: The Pointing Challenge
1. There are 4 phases in eCommerce. Select a
virtual shop and point (arrow, box, or
highlight) each phase in the website.
2. There are four (4) options for a Website
Based platform. Browse the internet for a
virtual shop that characterizes each option.
Screenshot each site and prove your answer
(limit your words to 20 words only/ option).
3. Save and submit your output (filename:
YOURLASTNAME.pdf) to DIY3 in LeOnS.

Camarines Sur Polytechnic Colleges - Nabua

References
1. Electronic Commerce A Managerial and Social Networks
Perspective Eighth Edition, Efraim Turban, David King, Jae Kyu Lee,
Ting-Peng Liang, Deborrah C. Turban, Springer 2015
2. Introduction to E-Commerce: Combining Business and Information
Technology First Edition, Martin Kutz, bookboon.com
3. E-Commerce: Purchasing and Selling Online, Ontario Government.
Retrieved from
https://dr6j45jk9xcmk.cloudfront.net/documents/435/medi-booklet-
e-commerce-accessible-e-final.pdf
4. Hans H. Bauer, Tomas Falk, Maik Hammerschmidt, eTransQual: A
transaction process-based approach for capturing service quality in
online shopping, Journal of Business Research, Volume 59, Issue 7,
2006, Pages 866-875, ISSN 0148-2963,
https://doi.org/10.1016/j.jbusres.2006.01.021.
5. The Four Pillars: "The Backbone Of E-commerce”, Jovel Cipriano,
Linkedin (2020) https://www.linkedin.com/pulse/four-pillars-e-
commerce-jovel-cipriano?trk=read_related_article-card_title

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