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01
Curriculum &
Key Learning Objectives
Introduction to Product Marketing (KLO)

• Definitions of Growth marketing, Product marketing and the key differences.

• Key responsibilities of a product marketing manager
• Key terms every product marketer must know
• Key tools and metrics for product marketing managers
• Share your journey into product marketing

Facilitator Date Time

Oluwatoni Ajewole Saturday, 27th Nov 10:00 AM - 12:00 AM WAT

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Creating User Personas (KLO)
• What a user persona is
• Key types of user personas and how to differentiate them.
• Factors to consider when determining the best user personas for your product.
• Case scenarios of user personas (class activity)

Facilitator Date Time

Adedeji Layade Sunday 27th Nov 2:00 PM—3:30 PM WAT

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Customer Journey Mapping (KLO)
• What a customer journey map is
• Importance having a customer journey map for your products
• Customer Journey mapping tools
• Creating your customer journey map (class activity)

Facilitator Date Time

Adedeji Layade Sunday 27th Nov 3:30 PM - 5:00 PM WAT

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Pricing Strategy for Products (KLO)
• Importance of applying right pricing strategy
• Different pricing strategies and their applications
• Factors to consider when coming up with pricing strategies
• Case studies (class activity)

Facilitator Date Time

Kevin Ngei Sunday 28th Nov 3:00 PM - 5:00 PM WAT

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Content Strategy for B2B and B2C Businesses (KLO)
• What content strategy is and its importance to digital products
• Key questions to answer when developing content strategy for products
• B2B content strategy (Best practices )
• B2C content strategy (Best practices )
• Case study (class activity)

Facilitator Date Time

Christy Okorie Saturday, 3rd Nov 10:00 AM - 11:30 AM WAT

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Customer Acquisition Strategies (KLO)
• Meaning of customer acquisition
• Importance of customer acquisition
• Understanding different customer acquisition channels
• Critical factors to consider for each acquisition channel
• Classical examples of successful and failed customer acquisition strategies
• Develop a customer acquisition strategy (class activity).

Facilitator Date Time

Olabinjo Adeniran Saturday, 3rd Dec 11:45 AM - 1:15 PM WAT

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Customer Retention Strategies (KLO)
• Understanding customer retention
• Why retention is the new customer acquisition
• Different customer retention strategies for products
• Factors to consider before deciding best retention strategy for your products
• Examples of some of the best retention strategies from companies
• Develop a retention strategy (class activity)

Facilitator Date Time

Edidiong Ekong Saturday, 3rd Dec 3:00 PM - 5:00 PM WAT

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Building and Maintaining a Community of Customers (KLO)
• Importance of communities to products
• Best practices for building a community from your customers
• Ways to create engagement for communities
• Examples of successful communities built around customers
• Case scenarios (class activity)

Facilitator Date Time

Favour Chibueze Sunday 4th Dec 3:00 PM - 4:30 PM WAT

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Product Positioning Strategies for Digital Products (KLO)
• Understanding what product positioning is
• Benefits of good product positioning
• Key factors to consider before developing a product positioning strategy
• How to develop a product positioning strategy
• Examples of businesses with successful positioning strategies

Facilitator Date Time

Seun Adeola Sunday 4th Dec 4:45 PM - 6:15 PM WAT

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Data Driven Marketing (KLO)
• Understanding micro and macro data
• Leveraging micro data for marketing (customer, trends, market, feedback)
• Examples successful data driven marketing

Facilitator Date Time

Gbenga Ogunwusi Saturday, 11th Dec 10:00 AM - 12:00 PM WAT

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Introduction to Email Marketing (KLO)

• Importance of email marketing in a social media era

• Key terms to know in email marketing (Open rate, response rate, conversion rate).
• Ways to improve your email conversion rate.
• Case study (class activity)

Facilitator Date Time

Oluwatoni Ajewole Saturday, 11th Dec 12:00 AM - 1:30 PM WAT

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Mock Product Marketing Interview (KLO)
• Common questions that are asked at a Product Marketing Interview
• How to prepare for a Product Marketing Interview
• Mock Interview with a two participants each.

Facilitator Date Time

Edidiong Ekong Saturday, 11th Dec 3:00 PM - 5:00 PM WAT

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Demo Presentation Session (KLO)
• Share a short demo of an MVP they have worked on
• They will ask questions about a Product Marketing Career

Facilitator Date Time

Edidiong Ekong et al. Sunday, 12th Dec 3:00 PM — 7:00 PM WAT

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02
Meet Our
Facilitators
Edidiong Ekong Favour Chibueze
Chief Commercial Officer, Ex-Community Manager,
AppZone She Code Africa.

Olabinjo Adeniran Seun Adeola

Co-founder and Growth Growth Operations Lead,
Partner, Future Africa Shara (Nigeria)

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Adedeji Layade Ajewole Oluwatoni
Head of Products, Product Marketer,
The Curalate, USA ULesson

Christy Okorie,
Corporate Communications
Specialist, Interswitch

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03
Frequently
Asked Questions
Can I Pay in instalments?
Yes, you can pay in installments. Terms and conditions apply; reach out to
admissions@treford.org to know how you can leverage this payment scheme.

Will I get a certificate?

Yes, a certificate will be issued after the bootcamp.

Will I receive any supporting resources during this bootcamp?

Yes, there are more resources to be shared after the bootcamp to guide you
and your team

If I miss a session, how do I catch up?

You will receive recordings of and other resources shared at each session,
after each day of learning

What do I need to put in place to get the best of the bootcamp?

A working laptop, stable internet, your notepad and pen. Most importantly, your

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presence is crucial for each session. The facilitators will be readily available to
guide. We believe you have questions for them. So, don’t plan to miss a session.

I am just starting out. Is the course for me?

Yes, absolutely perfect for you! This bootcamp is for early-stage and mid-level
professionals or anyone transitioning into product marketing. We recommend
that you ensure your full presence at all sessions and ask questions whenever
you are unsure.

Will there be an opportunity for internships?

Not at the moment, But we are earnestly working towards securing opportunities
with reputable companies so our Alumni can have hands-on experience. The exciting
part is that we will take you through an interview drill session and share insightful tips
for building your resume/portfolio in preparation for open roles.

Will I get lifetime access to the resources from this bootcamp?

Absolutely, you will be able to access the resources from this bootcamp.
All resources will be shared before the end of the bootcamp.

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