Museum of the Future

Anti design 
Postavljanje negativnih koncepata društva i obrtanje u svrhu promocije ideja
umjetnosti, labirint koji te vodi 
Kao lutrije, šoping centara 
Live komentari i pokretanje diskusija na temu umjetnosti
digitalni prostor
muzej kao živi organizam u obliku utopije - kao utopijski pristup, sa podijeljenim
dijelovima, muzej demokracije, istine, istinitog protoka informacija
interaktivni muzej
poziv na sudjelovanje, poziv na doživljavanje 
smisliti koncept
publika koja kreira sama sebe ili kultura kreira publiku
scenariji u kojima se isprobavaju različite situacije i iz njih se uči, tipa muzej u kojem
uopće nema teksta,
timeline, evolucija razvoja

Vodič kroz kako doživjeti umjetnosti i moguće nove primjene, aspekte i uloge
umjetnosti u društvu,
_____
4 WAYS IN WHICH YOU COULD REINVENT A MUSEUM
11.1.
Brošura koja nas vodi kroz muzej uz opis mogućih scenarija za 4 slučaja
Zahtijeva od svojih posjetitelja da stanu i potpuno se fokusiraju na iskustvo koje će
doživjeti, ulaze na set ponuđene stvarnosti, ulaze u stvarnost i svoj unutrašnji svijet,
mijenjaju svakodnevnicu, iskustva su intenzivna i snažna, no istvoremeno bogata i
utješna.
Korištenje umjetnosti

Muzej koji je održiv, ne narušava okoliš. Ne zbunjuje zajednicu svojom pojavom i

postojanjem. Onaj manifesto
Neposredna interakcija objekta, umjetnika i publike
How do you want your museum to look like?

#1 kako angazirati ljude u kolektivno stvaranje, liječenje umjetnošću, muzej kao

mjesto utjehe
Those who wonder are not lost.
Kreativni angažman zajednice u smislu sessiona gdje se okuplja zajednica ljudi (svih
profesija, statusa) sa umjetnicima, pomaže se ljudima izraziti kao zajednici, otvara im
se pristup metodama, pomaže da stupe u bolji kontakt sa samima sobom kao i sa
svojom zajednicom, 
umjetnost se koristi kao katalizator za osobne probleme, kroz shvaćanje da su svi
prirodno kreativni, te da se svi u životu susrećemo više manje sa sličnim
poteškoćama, obnavljaju kontakt sa svojom kretivnom prirodom i na taj način
povezuju se bolje sa umjetnošću, bolje ju shvaćaju, ona prestaje biti nešto mistično,
nepoznato i nedodiljivo, također bolje upoznaju umjetnike i profesiju kao takvu, ali se i
povezuju sa svojom zajedniom 
Help people nurture their creativity through making narratives about their
dreams
Creative expression as a therapy
Everybody is creative. You just need a little help to see it.
Rad sa svima, bitno je uvidjeti da je u redu biti izložen i ranjiv pred drugima i da se
ponekad umjetnici tako osjećaju, no takvo osobno iskustvo nije ekskluzivno samo za
umjetnike.
Pomaže umjetnicima i autorima upoznati bolje i sebe i svoj rad uz otvaranje i
komunikaciju s ljudima
• Problem prihvaćanja umjetnosti, iskrena kritika, javna kritika, dirketni razgovor,
prihvaćanje kroz zajedničku terapiju
Terapija je dvostrana i ona postaje utjeha ne samo za poubliku već i umjetnika, a sve
kroz stvaranje i kroz djelo kao katalizator, kao katarzu
Seasne se ponekad održavaju zadane određenim temama umjetnik postavlja pitanje,
grupa se okuplja i raspravlja o pitanju, otvoreni dijalog
• Phylosophy of happiness
• Art as therapy
• Creating as therapy
• Art as a teacher of valuable concepts in life
Goals and themes: Sustainability, personal growth, happiness, connection with
community, art and society, nurturing creativity, encourages social connection
The arts therapies use creative processes to help people articulate the unsayable,
to draw out the bad stuff, within a controlled and safe space. Artists often say
that they are driven by their demons. Can being creative be a wholly positive
experience and can you be creative when you are feeling calm, centred and
‘happy’? There are examples of artists stopping being creative when they find
happiness in their lives.

 Many people believe that some aspect of creativity in our lives is important for
personal fulfilment.
 Exhibiting or performing or publishing work can bring a sense of pride and
achievement, but it can also open the gates to criticism and a competitive and
market driven world.

Research by Neuroscientist Professor 

Semir Zeki
 shows that looking at artworks we perceive to be beautiful, activates the
pleasure giving hormone zones in our brain - instant gratification when looking at
an Ingres painting but not a Francis Bacon. 

Many would say happiness is a more sustained state and relates to connecting
with others rather than with pleasure as such..or that happiness can only exist in
relation to unhappiness.

It provides a leadership framework for museums to develop a holistic approach to 

wellbeing and sustainability.  The project re-imagines the museum’s purpose as
steward of people, place and planet, supporting institutional and community
wellbeing and resilience in the face of global challenges.

Whilst many museums appreciate their position at the heart of their community
and combine scholarship, stewardship, learning and a desire for greater
participation, the project shows that the context is now different. Climate change,
pressures on the planet’s finite resources and awareness that a good, happy
society need not set economic growth as it most meaningful measure offer a
chance to re-imagine the purpose of the museums.

The project re-imagines the museum’s purpose as steward of people, place and
planet, supporting institutional and community resilience in the face of global
financial and environmental challenges.

The project takes a view of sustainability which looks beyond financial and
resource management and considers a museum’s role as steward of people,
place and planet, supporting institutional and community wellbeing and
resilience in the face of global financial and environmental challenges.

the creative process within therapy is incredibly important for several reasons. Most
notably because it allows us to explore, think and ponder on our ideas. When we are
open to our ideas and thoughts, no matter how insignificant we may feel they are, we
can explore them and develop a greater sense of ourselves and what we are
experiencing. Creativity also matters in therapy because of the nature of the
therapeutic relationship. A willingness from both client and therapist to test ideas and
to explore themes, is what will often lead to discoveries and eventually positive
therapeutic change. Lastly, creativity matters in therapy because it enables you to take
what you have learnt and apply it to your life outside therapy.

pledges, sessions, challanges, events

http://happymuseumproject.org/wp-
content/uploads/2010/02/HM_case_study_Manchester_WEB_Mar2016.pdf
http://www.huffingtonpost.co.uk/alex-coulter/is-creativity-
therapeutic_b_2211160.html
http://alaindebotton.com/art/
http://happymuseumproject.org/
https://www.psychologytoday.com/blog/arts-and-health/201406/creative-arts-
therapy-and-expressive-arts-therapy
http://www.counselling-directory.org.uk/counsellor-articles/the-important-
connection-between-creativity-therapy
http://happymuseumproject.org/about/why/
#2 Kompletno iskustvo
Ulazak u izoliranu komoru u koju ulazimo u put kroz vrijeme, spoj povijesnog,
etnografskog, prirodoslovnog i umjetničkog muzeja u kojemu se umjetnost u
potpunosti doživljava u kontekstu i okolnostima vremena u kojemu je nastalo. Ako
slika stoji bez objašnjenja i kontekstka na zidu i tako se ponavlja kroz sva vremena u
kojima umjetnost nastaje, pojavljuje se šum gdje imamo samo isječke i impresiju
umjetnika bez ukupnog iskustva koje je bilo potrebno da bi djelo nastalo.
Multidiplicinarnošću muzeja pojačavamo iskutvo i objašnjavamo publici da je za
shvaćanje umjetnosti potrebno znati kontekst i vrijeme koje današnji muzeji ne
prenose. Na ovaj način audio vizualno i osjetilno iskustvo nas uvlači u izložbu i kao
vremenski stroj vraća nas točno u vrijeme u kojem je umjetnik živio i stvarao, na taj
način možemo bolje razumjeti i naučiti nešto.
• Gallery narrative
• Interdisciplinary museum
• Presentation of art and culture similar to theathre and movies
• Culture as a phenomenon
-engagement with an object, a personal value that object can hold for a visitor
• goal is to educate, to offer an alternate experience, an alternate view, through a lens
of history
Museums are about objects and the visitor experience is about their opportunity to engage
with that object, understand why it is on display and to create their own meanings in
response. It follows therefore that any interpretation, or any technology being incorporated
within the museum, should facilitate that primary relationship between institution and visitor.

The aim for any museum should be to communicate as effectively as possible with their
visitors, reflecting their audience profile and taking into consideration their learning styles
and approaches. Any methodology for that interpretation should be judged on how effectively
it facilitates that communication between visitor and museum and between visitors
themselves.

Planning the displays started with research of the objects themselves and the stories they can
tell, rather than allowing a chronological or taxonomic determinant to dictate how an object
will be displayed. This meant that each of the individual displays, both within the museum as
a whole and critically, within a traditionally recognised taxonomic collection itself, were
developed and were self-contained, focused on the object’s real significance and were relevant
to the museum’s target audiences. Once a story had been agreed, a key message was
established for the story which defined what a visitor should pick up from the display in order
to understand the story. Finally, a target audience was defined for it which helped to
formulate how best to develop the interpretation for the story display.

Komunikacija muzeja je apsolutno prilagođena objektu i namjeri izložbe, do izražaja

dolazi exhibition design.
Postav ostavlja snažan utisak na ciljanu publiku,
Ponuđena opcija - jedan dan u 16. st. Grupe se okupljaju i postavlja se senarij u kojem
se kroz jedan dan ili jedno popodne može živjeti kao stanovnik određenog vremena,
sa jednostavim zadatcima, VR ili fizički

#3 Mjesto otvorenog znanja

Muzej postaje kao knjižnica otvorenog znanja za koje znamo da tamo možemo otići
kako bi pronašli pouzdane informacije.
Istovremeno ponaša se kao školica za najmlađe u kojima ih se kroz rad i primjere
angažira da uče o kulturi, filozofiji i umjetnosti sa posebnom pažnjom na  shvaćanje
samih sebe, introspekciju i intraspekciju, biblioteka skupljenog ljudskog znanja i
naučene kulture koja je podijeljenja s javnošću.
4# Stvaranje osobnog vizualnog, osjetilnog arhiva Personal musuem
Uz pomoć umjetne inteligencije, muzej postaje kao alat koji nam pomaže shvatiti bolje
same sebe na način da uči o našem preferencama i ponašanju, no umjesto oglasa i
lažnih vijesti slaže profil naše osobnosti, podržavajući to sa vizualnim i informacijskim 
tragovima koje ostavljamo iza sebe.
How to make memories for eternity.
A different approach to life after death.
We are all about leaving those tiny marks in the universe we exist, in the mere existence, in our
consciousness and the consciousness of others. One by one those marks fade into memory and
once we’re gone they are left behind as our very being, as a proof of a being that once left a mark
on the surface and in the core of this existence.

Internet art
https://www.youtube.com/watch?v=q2PlTV-RvnE