DOCUMENTACIÓN Y NEGOCIACIÓN EN INGLÉS

Producto Final

Brian Castillo Salazar

Jessica Hurtado Lozano
Boni Eduardo Castañeda Osoñoz

29 DE JULIO DE 2022
FERRERO STRAWBERRY JAM
Table 1. Cost chart of the product made by the company Ferrero Rocher.
direct labor Direct materials Manufacturing overhead

Cost
Cost Cost Cost Cost Unit Rate COST

Weather Num. Salari Tipe for Total Ítem Total Unit Unit Quantity MD Cost to applicatión MOD/barr total Cost
Ítem Produced TOTAL

Minutes Charge (L) minute MOD (L) (L) (L) Monthl (%) /tand a de Cho. GIF (L) (L)
y (L) a (L)
Spend

30 1 Assistant 5000 0.44 12.37 Sugar 50 gr 0.74 7.85 Freight 1100.00 1 7 3.26 2.25 78.12
60 1 Assistant 2250 0.22 12.42 Processed cocoa 100 gr 1.74 Light 4000.00 5 7 11.23
Cocoa butter 50 gr 1.00 Water 1500.00 2 7 11.23
Hazelnuts 150 gr 1.86
Milk solids and 60 gr .60
Derivatives
Emulsifiers 80 gr 1.91

Indirect materials 700.00 1 7 2.32

Equipment depreciation 500.89 4 7 16.52
Total 24.79 Total 13 34.73
 Table 2. Cost chart of the product produced by the McCormick Strawberry company
direct labor Direct materials Manufacturing overhead

Cost
Cost Cost Cost Cost Unit Rate COST

Weather Num. of for total Ítem Total Unit Unit Quantity MD Cost to MOD/barr Total cost
Kind of Salary Ítem Application Produced TOTAL

Minutes Charge (L) minute MOD (L) (L) (L) year (L) (%) /tand a de Cho. GIF (L) (L)
a (L)
Spent

16 1 Assistant 5000 0.44 7.00 Berries 59 gr 3.00 7.28 Freight 1200.00 7 33 0.31 2.12 34.7
16 1 Assistant 2250 0.20 3.15 Polydextrose water 45 gr 1.18 Light 3100.00 3 33 1.06
Sugar 45 gr 1.74 Water 3500.00 3 33 1.06
Juice concentrate 75 gr 0.86 indirect materials 620.00 1 33 0.22
Conservatives 40 ml 0.50 equipment depreciation 713.89 2 33 1.56
8

Total 10.15 Total 17 28.68

jj
 PROPOSAL
Table 3. Summarized costs plus profit percentage of the three production lines compared to the current price.___________________
Products Sale price
Cost per Total cost per Sale price per
% profit Sale price per unit current per unit
unit (L) batch (L) batch (L) obtained (L) (L)
Ferrero Rocher 87.36 611.52 40% 600.61 90.94 150.00
McCormick 7.28 240.24 40% 250.90 8.18 20.00

Cost Ferrero Rocher Cost McCormick

Packaging $ 2.15 $ 3.12
Cost per unit $ 7.85 $ 7.28
Sale price $ 150 $ 20
transfer price $ 1100 $ 1200
Installation costs $ 6700 $ 6600

Product Earnings Proposal Ferrero Strawberry Jam

Investment per unit Packaging cost Earnings in percentage Price of the product
Ferrero Rocher $ 5.99 $ 3.24 60 %
McCormick $ 0.364 40 % $ 152.49
Ferrero Strawberry Jam $ 6.354 100 %
Description of the proyect
This project consists of implementing a new product on the market between two
large companies, which are Ferrero Rocher and McCormick. The objective of this
innovation is to generate a new image between both companies, improving sales to
reach new markets, maintaining the original structure of both companies.
This idea arises through the development of new products by both parties, to take
advantage of new business opportunities and to be able to grow in different
markets, taking flavor to a new level.
The project is a permanent effort to bring a unique product to our public.

General purpose
Provide the Ferrero brand as the number one in the market. Giving rise to a new
flavor, to give it a new essence, thus reaching new markets.

Specific objectives
 maintain the essence of ferrero providing a unique and special touch. Without
changing the flavor of the chocolate so that the consumer can differentiate
both touches, thus making the new flavors known, offering a new experience
to the consumer.

 obtain a good acceptance by the consumer towards the product so that it is

recognized and thus reaches more people and places in the world.

 Make our product the favorite of consumers to the point that when they think
of a gift they think of this new brand, maintain the principles of the company
and its values both towards its customers and workers and thus achieve the
growth of our product through world level.
Proposal
The product provides a wide profit market for both
companies, this product will help both companies reach
new markets offering profits for both, said product must
have the support of strawberry jam with an income of:
$.364 for piece
$8.63 for box
Providing a profit margin of 40% while Ferrero Rocher a profit of 60%
since it generates more income towards the product.

History of Ferrero Rocher

One of the most emblematic brands of the Ferrero Group was created in 1982 in
Alba, a small town in the hills of Piedmont, in Italy. The motivation was the desire to
make the pleasure of a sophisticated chocolate specialty accessible to a much wider
audience. Ferrero Rocher was initially sold only in Europe, but soon became the
favorite box of chocolate for millions of people around the world. Today, it is the world
leader in its category and is sold in 140 countries on 5 continents.

The beginning in Alba and the following years.

We have to go back to the 1940s to discover the roots of this success. In these years
Piera and Pietro, Michele's parents, transformed a pastry shop into a factory. The
Ferrero family was the first Italian manufacturing company, after the Second World
War, to open factories and offices in the confectionery sector, making the company
an international group. The first and decisive steps were thanks to the products
"invented" by Pietro Ferrero and his son Michele, who was very young. Another
success factor was the effective sales organization created by Giovanni, Pietro's
brother, who died in 1949.

Group social responsibility.

Ferrero is now one of the first companies in the world for its reputation. This is
undoubtedly thanks to the group's social responsibility actions. This is summed up
in Ferrero's CSR strategy, which focuses on the highest quality and innovation,
transparent communication, caring for the people who have made and continue to
make history in the group, the support of local communities, the promotion of active
lifestyles among young people, as well as its strong commitment to sustainable
agricultural practices and environmental protection.

2014 Grand Ferrero Rocher

A special treat from Ferrero Rocher is launched. A delicious layer of exquisite milk
chocolate and pieces of selected hazelnuts, all wrapped in gold paper. The perfect
gift to share.

Ingredients
External:

Hazelnuts, Sugar, Cocoa Butter, Cocoa Mass, Skimmed Milk Powder, Anhydrous
Butterfat, Emulsifier: Lecithin, Nature Identical Flavouring: Vanillin.Interno:
Sugar, Hazelnuts, Vegetable Oil, Wheat Flour (Gluten), Milk Solids (Whey Powder),
Fat-Reduced Cocoa Powder, Emulsifier: Lecithin, Raising Agent: Baking Soda, Salt,
Nature Identical Flavouring: Vanillin.

Allergen information:
contains HAZELNUTS, MILK, GLUTEN, SOY.

Nutritional information
Per portion 12,5G (1 UNIDAD)
energetic content (kJ / kCal) 310 / 70
protein (g) 1
fats(lipids) (g) 5
Saturated fat (g) 2
trans fat (g) 0
carbohydrates (carbohydrates) (g) 6
sugars (g) 5
Dietary fiber (g) Less than 1
Sodium (mg) 10
History of McCormick, marmalade
McCormick & Company It is an American food company that manufactures, markets
and distributes spices, seasoning mixes and other flavoring products for the
industrial, restaurant, institutional and domestic markets, its line of business is the
Food Industry.

Founded in 1669 in the United States, McCormick is a global flavor leader operating
in two segments in 170 countries and territories. With attractive offers for every retail
and customer strategy.
In 1940-1950. McCormick was founded in Baltimore, United States in 1889, a world
leader in the market for spices and seasonings. The history of McCormick in Mexico
begins in 1947, when Don Ignacio Hernández del Castillo de Cía. Comercial Herdez
and Mr. Charles P. McCormick sealed a commitment with the McCormick
development in Mexico, dedicated to flavoring Mexican dishes, starting the sale of
spices and jams in Mexico.
Jam is linked to the discovery and development of various types of sweeteners, such
as honey, molasses and later cane sugar. In ancient times, fruits were preserved by
drying them in the sun or mixing them with honey.

Equipment and materials

Kettle with stirrer and jacket for steam injection

Used for mixing and heating puree, sugar and benzoate, as well as pectin and sugar.
Evaporator

In this part of the process, the mixture of the ingredients for the preparation of the
jam is cooked.
stirring tank

The final agitation of the mixture is carried out in this tank.

heat exchanger

It is used to cool down the product, to start the jam packaging activity.
jar packing machine

The product is packaged in glass jars, by means of a semi-automatic or automatic

packaging machine, which fills and covers the containers with the finished product.
labeler
Finally, the label is pasted, which must contain the information of the company that
makes the jam, barcode, ingredients and net content, among others.
Boiler
The boiler is used as a steam generator for the kettles, evaporator and agitation
tank.

Product characteristics
General name: Red fruit jam with no added sugar

Amount: 235 g
Containers: pt:Glass jar with lid

Brands: Mc cormick
Categories: Plant-based foods and beverages, Plant-based foods, Spreads,
Breakfasts, Plant-based spreads, Sweet spreads, Fruit and vegetable-based
preparations, Jams and preserves, Vegan

Origin of ingredients: Mexico

Places of manufacture or transformation: Mexico City

Ingredients
Red fruits (strawberry, blackberry, grape juice concentrate and raspberry),
polydextrose water, maltodextrin, grape juice concentrate, pectin, citric acid, tartaric
acid, locust bean gum, guar gum, sucralose (50 mg/100 g), 0 0.05% potassium
sorbate and 0.05% sodium benzoate as preservatives. Calcium chloride and dye.
Allura red AC.
 how is it
how is it sold
sold Compared To:
Nutritional information per portion
for 100 g / Vegan
(15 g)
100 ml
397 kj 59,5 kj
Energy -38 %
(95 kcal) (14 kcal)
fats 0g 0g
Saturated fats 0g 0g -100 %
carbohydrates 23,3 g 3,5 g
sugars 6,67 g 1g +1050 %
Dietary fiber 13,3 g 2g
protein 0g 0g
Salt 0,085 g 0,013 g
Fruits‚ vegetables‚ nuts and rapeseed‚
walnut and olive oils (estimate from 0% 0%
ingredients list analysis)
PRESENTATION
https://youtube.com/watch?v=AR-eadMeibI&feature=share

EMAIL
 ANALYSIS FODA

STRENGTHS
WEAKNESSES
 Both companies have
good prestige.  Union of two different
 Good product quality. textures.
 Companies with  Investment size.
experience.  Creation of new molds.
 Natural raw material.  Injection machines.

FODA

THREATS
OPPORTUNITIES
 Other filled chocolates.
 The product is unique.
 Possible loss of consumer
 Experienced workers. confidence.
 Companies in a good
 Strong competition in the
competitive position.
market.
 Higher prices when
combining both products.
Provider Alternative
Main supplier: McCornick
Second supplier: Famesa
Third supplier: del monte

Dealer Alternatives
First distributor: La Esperanza candy and chocolate factory
Second distributor: Aschoco
Third distributor: bremen S.A. of C.V.

Alternatives of machinery and industrializations

First option: Alibaba.com – Global trable – startsher
Second option: AMX – machinery

Marketing strategy
1. SOCIAL NETWORKS: Facebook page, Instagram are some of the networks with
which we interact the most with consumers to publicize the innovation of our product.
2. RADIO ADVERTISING: A radio commercial is made on the CRISTAL and
DISNEY stations, since they are the most listened to by young people and adults.
3. TELEVISION: Because many people watch television, we can present new
commercials that show the great innovation that the product has in order to reach
more people.

Packaging
Main packer: Milliken and Company
1 Packaging Option: Vitro
2 Packaging option: Alveo Trafiplastic
Our clients
Our direct customers are the community in general, shops, supermarkets,
restaurants, boats and large and small tourism companies that need a new product
for their customers to taste.

Price
Our prices will be based on the competition and the costs for the production of the
product, if costs are higher than expected, it will reduce machinery and increase the
production rate, leveling it accordingly.
We will also take into account the market analysis, packaging costs, administrative
expenses, labor and product quality.
Raw material
Cocoa supplier: 1 supplier Padoquismia S.A. of C.V.
2 of solutions and supply Dasan S.A. of C.V.

Distribution
Ferrero de México has 24 distribution points and sales in 2011 reported 2,449 million
pesos in sales. Its flagship products are: Ferrero Rocher, Kinder Surprise, Kinder
Delice, Kinder Chocolate, among others.
PROBLEM LIST

1. Does not accept delivery times

2. Does not accept acquisition prices
3. They do not have enough investment fund
4. They do not trust the product
5. The necessary machinery is not available
6. It does not have the necessary personnel to work
7. They do not agree with the presentation of the product
8. You do not agree with the quantity of product per box
9. They disagree on the percentage of the product
10. They disagree with logistics
Solution
1. According to the Intergroup
decision, we arrived at the
solution of planning strategies
between both groups to reach
a certain established delivery
time.
2. In bilateral agreement, the
manager reaches a percentage
where both parties have
profits according to the profit
margin.
3. According to the Intergroup
negotiation, both groups
reach an agreement on the
profits according to the
investment that is established
on both investments.
4. According to the intergroup
negotiation, a market study is
exposed where the product
has an acceptance of 82%
before consumers.
5. According to the group According to the commitment style, an
investor is sought who can help the
negotiation, an Investor is
company by providing a solution to the
sought who can satisfy said machinery.
problems by helping to buy
and/or obtain the necessary
machinery to carry out the
production.
6. According to the negotiation
of representatives of different
domains in the solution, hiring
personnel and training them to
take production to the
maximum.
7. According to the Intergroup
negotiation strategy, an
improvement is reached where
both groups agree on the
presentation.
8. According to the bilateral
negotiation, an agreement is
style
According to the commitment style, a
solution is given where both companies
reach an agreement where the product
has the manufacturing time, it is there to
deliver a quality product.
According to the acceptance style, an
agreement is reached so that both
companies have a profit margin
equivalent to their investment margin.
According to the commitment style, an
agreement is reached where the
investor accepts conditions according to
his investment.
According to the acceptance style, once
the product has been presented
according to its market study, a meeting
is held where both groups agree.
According to the acceptance, it seeks to
reach an objective where the company
seeks to satisfy its needs by finding and
providing a solution by hiring the
necessary personnel.
According to the acceptance style, a
new presentation is sought where both
groups agree.
According to the acceptance style, a
quantity range per product is sought
 reached where both groups
give their point of view
according to the logistics of
the product, where as a result
we obtain a package of 26
pieces.
9. According to the bilateral
negotiation strategy, a profit
percentage agreement of 80-
20 is reached during.
10. According to the bilateral
negotiation, an agreement is
reached where both
companies agree on the
distribution of the product.
where both companies agree, resulting
in 26 pieces per package.
According to the commitment and
acceptance style, it is based on dividing
a range of earnings according to your
investment.
According to the commitment style, the
product is exposed to make the best
option for transporting and caring for the
product.
video link
https://www.youtube.com/w
atch?v=niAT2eUMwlA