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Fitness providers are re-evaluating their value proposition and finding opportunities to target new
audience segments. While the fitness industry is facing big challenges, you can see the balance of
great opportunities that come with it.
The Covid-19 crisis continues to put a major focus on health with many consumers taking better care
of their own well-being. As fitness trends continue to emerge in the industry, brands have a chance
to empower members by helping them not only work out but improve different areas of wellness.
Mental health and fitness continue to interlink with mind-body practices weaving into various gyms
and health clubs.
After several lockdowns and restrictions on social gatherings, connection and interaction appear to
be key drivers in the industry. You can see this in the way that brands like Peloton and SoulCycle use
rockstar instructors to help build thriving fitness communities. There’s a reason that group fitness
training always makes it to the list of fitness trends year on year. Incredible fitness instructors are a
key part of the group fitness experience and have the power to skyrocket your brand.
1.1.2. 2021 Reflection: the rise of online workouts and personal training
Before we jump into the fitness trends for 2022, let’s reflect on 2021. Last year, the American College
of Sports Medicine (ACMS) ranked online training as number one in the ACSM Fitness Trends survey.
The huge changes within the fitness industry were a result of the COVID-19 pandemic and
accelerated a massive shift to digital fitness. As brands launched digital fitness platforms in what felt
like days, consumers had access to a growing number of virtual training options. Initially, we were
seeing fitness professionals run Zoom classes for their regulars. Now, we’re seeing extremely
polished digital offerings from small businesses as well as huge names in the industry.
One year on and online workouts are still growing in popularity and don’t appear to be showing signs
of slowing down. According to RunRepeat, the online fitness industry is projected to be worth more
than $59 billion by 2027. Statistics show that gyms that offer virtual classes also increase their
in-person class attendance by 12%. It’s clear that convenience-based wellness and fitness services
are in demand as they provide a whole new level of accessibility to customers.
Personal training first made its appearance in ACSM’s top ten fitness trends in 2006 and has been a
regular on the list ever since. As we see a higher demand for personalized services, personal training
will continue to be a popular option. But now we’re seeing virtual personal training and online
offerings from personal trainers. You are no longer dependent on location, you could have a trainer
on the other side of the world as long as you have a decent internet connection
With online workouts still trending and more gym-goers returning to the gym, the world is trying to
adapt to a new way of life. Let’s look toward 2022 with optimism in the hopes that the pandemic
releases its grip on the world. As technology continues to advance, there will be new opportunities
for brands and consumers in fitness.
Create a list and a presentation for this topic (10 slides as much)Please, use pictures and photos.
fitness trackers such as the Fitbit Charge, VR headsets, smart jewelry, web-enabled glasses and
Bluetooth headsets. Wearables work differently, based on the category they belong to, such as
microprocessors, batteries and connectivity to the internet so the collected data can be synced with
While fitness trackers and wearables, in general, are becoming more and more mainstream, the
validity of these devices in their ability to improve health and fitness, however, has been called into
A study, published in the Journal of the American Medical Association, found that fitness trackers
came up short. The research suggested that the devices worn by participants (in this case the Fit
Core armband) were “less effective at encouraging people to lose weight than simply following a diet
Epidermal skin It is sensitive enough to pick up and record electro signals, such as heartbeats
technology. and muscle movements, which can be sent to healthcare providers via the
cloud so they can monitor the user's vitals remotely. This powerful wearable
is a stepping stone for monitoring chronic illnesses such as heart failure and
diabetes.
Health monitoring People use wearable technology to track and receive notifications for their
heart rate and blood pressure, watch their calorie intake or manage their
Entertainment and The gaming and entertainment industries were the first to adopt VR headsets,
gaming smart glasses and controllers. Popular VR head-mounted displays, such as
Oculus Quest, Meta Quest and Sony PlayStation VR, are used for all types of
entertainment purposes, including gaming, watching movies and virtual
traveling.
Sports and fitness Sports use wearable athletic devices that are either built into the fabric of the
sports apparel or are incorporated into sports equipment, such as bats and
balls. The GPS and Bluetooth-linked devices relay real-time data to coaches
for analysis through connected electronic devices such as laptops. Besides
wearable athletic devices, familiar wearable technology such as Fitbit, Apple
Watch, Garmin, Samsung Galaxy Watch and Polar are used extensively to
track various areas of the player's health and performance metrics.
Read more in
https://apacbusinessheadlines.com/10-Most-Innovative-Wearables-for-Fitness-and-Sport/
The future of how wearables could impact our lives remains relatively unknown, however, many
companies have begun to set out their stalls, predicting what the next big thing will be. One such
avenue that’s being explored is taking the fitness tracker off the wrist and moving it to the finger in
Create in groups of four an idea for a wearable technology for fitness or sport; justify its use and
goal and which data will be useful for controlling and monitoring your clients: Name, use, data,
sports and activities, design of the logo for the app and a brief description.
Health coaching works by giving people the confidence, knowledge, and skills to become active
participants in their own care and achieve their self-identified health goals (Better Conversation,
n.d.).
Holistic health coaching uses an integrative approach to diet and lifestyle changes to improve the
client’s health (Palmer, Tubbs, & Whybrow, 2003). The aim is to guide individuals toward an overall
healthier life. The practice of health education within a coaching framework and context enhances
wellbeing and facilitates the realization of health-related goals (Palmer et al., 2003).
● Nutrition
● Physical fitness
● Relationships
● Spirituality
● Leisure
● Recreational activities