SURVEY CUSTOMER

Cover page

Dear customers,

Decumar always appreciates and thanks you for supporting our products during the
past time.

In order to improve customer satisfaction and experience when buying and using
Decumar products, we conduct surveys and ask for customers' opinions on the quality
of the products and services we are providing.

The information you provide will be used to evaluate and improve our products and
the quality of service we deliver to consumers. Hope customers will help us fill out the
questionnaire below

Thank you for taking the time to fill in this survey, our short questionare should takes
about 8 minutes

Your answers and information will only ever be used to improve your experience and
will be kept completely confidential

Thanks for your help!

PART 1: GENERAL CUSTOMER BEHAVIOR
1. Have you ever purchased Decumar products?
(You can choose only one answers)
o Yes (Go to Part 1.1)
o No (Go to Part 1.2)
Part 1.1:
2. When was the last time you purchased a Decumar product?
(You can choose only one answers)
™ 3 days ago
™ Last week
™ Last Month
™ Last Year
™ Don’t Renember
3. What products have you purchased from Decumar?
(You can choose multiple answers)
£ Anti-acne gel
£ Sunscreen
£ Cleanser
£ Combo includes all 3 products
4. Why did you choose Decumar?
(You can choose multiple answers)
£ Decumar price is cheaper than other products
£ Decumar has many sales and distribution addresses
£ Decumar guarantees the quality of the products
£ Decumar offers a variety of product combinations
£ Decumar has many attractive promotions
£ Decumar happily supports you when purchasing items.
£ Decumar has convenient sales and payment methods
5. Why do you know about Decumar products?
(You can choose multiple answers)
£ Facebook, Instagram, Youtube, Website, Tik Tok
£ Recommendations from friends, family, …
£ Online advertisement
 £ Offline advertisement (Banners, poster, …)
£ Drugstores nearby

Part 1.2:
6. Why you don’t choose Decumar products?
(You can choose multiple answers)
£ Never heard of Decumar
£ Decumar's price is more expensive than other products
£ Decumar product quality is not guaranteed
£ Complicated purchase and payment methods
£ Decumar's recommendation system is ineffective.
£ Decumar does not have any attractive promotions
7. What skin care products are you using?
£ Thorakao
£ Sao Thai Duong
£ Dai Viet Huong
£ Tay Thi
£ Vedette
£ Others
£ I don’t use skin care products

PART 2: Find out the customer experience of Decumar products

Please indicate your opinion on the following contents by ticking the corresponding
box from 1-5 with 1 = completely disagree, 2 = disagree, 3 = neutral, 4 = agree
and 5 = completely agree.

2.1 Distribution location

1 2 3 4 5

Decumar has many distribution locations     

Decumar has an easy-to-find and convenient distribution     

location
Decumar's distribution addresses are provided with a full     
range of products
2.2 Product quality
1 2 3 4 5

Decumar provides high quality products     

Decumar products have a well-defined origin     

Decumar products are made from natural ingredients,     

suitable for all skin types
Decumar products have specific instructions for use and     
descriptions

2.3 Price, promotion, products combination

1 2 3 4 5

Decumar's products are cheaper than other products     

Decumar has very attractive promotions     

Decumar provides a variety of appealing product     

combinations
Promotional information and product combinations are     
conveniently located.
Payment and delivery methods are really convenient.     

2.4 Employees, service support

1 2 3 4 5

All of the consulting team are educated about the product     

Before purchasing, I was carefully and happily instructed     

on the use of Decumar’s products by the staff
Decumar has reasonable return and exchange policies     

I was given the phone number 1800 8179 to call if I had     

any questions.

2.5 Employees, service support

1 2 3 4 5

All of the consulting team are educated about the product     

Before purchasing, I was carefully instructed on the use     

of Decumar’s products
Before buying, I was consulted happily by the staff     

Decumar has reasonable return and exchange policies     

I was given the phone number 1800 8179 to call if I had     

any questions.

2.6 Overall experience

1 2 3 4 5

Overall, I am satisfied with my purchase of Decumar     

products
I am completely happy with my purchase of decumar     
products
Decumar's products have my trust and adoration.     

2.7 Post-purchase behavior

1 2 3 4 5

I will continue to purchase Decumar products.     

I will recommend friends, family, acquaintances to buy     

Decumar products
When it comes to skin care products, Decumar would be     
my first selection.

PART 3: PERSONAL INFORMATION

1. Gender:  Male  Female  Other genders

2. Age:  <13 13-23  24-29 40-55 >55

3. Income (Per month):
£ < 2 million VND
£ 2-5 million VND
£ 6-10 million VND
£ 10 million VND
4. Occupation:
£ Student
£ Officer
£ Worker
£ Farmer
£ Business/Freelance
£ Housewife, Retired
5. Living area
 Urban  Rural  Sub - urban

Thank you for filling this survey

Hope you have a nice experience when buying Decumar’s products!