GL BAJAJ INSTITUTE OF MANAGEMENT AND RESEARCH.

PGDM INSTITUTE
Plot No-2, Knowledge Park –III, Greater Noida

POST GRADUATE DIPLOMA IN MANAGEMENT

PGDM/ PGDM (General) Batch 2022-24

ACADEMIC SESSION :2022-23

BRIDGE COURSE STUDY MATERIAL

SUBJECT: COMMUNICATION ESSENTIALS

Total Hours: 06 Hours

Faculty Members
Faculty- 1: Dr. Puneet Mohan
Faculty-2: Prof. Priyanka Sadhna

1
Course overview
A variety of skills are required by any individual for the accomplishment of desired goals. One of the
most critical aspects that need to be worked upon is undoubtedly -Effective Communication Skills. At
times, communication is misinterpreted as talking. Communication refers to transmission of messages
comprising sender and receiver, through a channel involving feedback. In today’s nerve wrecking era of
competition, effective communicators perform the task better as compared to others. Presenting your
ideas through spoken language, written document and body language are also the building blocks of the
entire communication process. Dearth of communication skills leads to a maze without an exit. The
main idea behind in the communication process is to make the listener understood what the speaker
wishes to convey, without any degree of uncertainty. Vagueness in the words used, would lead to
misinterpretation of words, resulting in distorted piece of information. Assertive communication should
take place in order to be a good communicator. It is a panacea covering all the aspects one can think of.
An assertive person speaks calmly and confidently exhibiting unequivocal idea behind the message. It
clearly bridges the gap between the speaker and the listener for a win-win situation. Honing
communication skills can act as an effective instrument in order to accentuate one’s ability and thereby
providing the best results. One therefore, needs to transcend himself into paragons of efficiency to cater
the growing needs through effective communication.

To enhance communication skills of the students pursuing higher education, focus should be given on
speaking skills, reading skills, listening skills and writing skills. This bridge course is designed to
sensitize the students about the paramount importance of communication at workplaces. The students
will be able to evaluate their reading skills, listening skills, speaking skills and writing skills. These
essential communication skills will help them to analyze their existing communication skills and
understand ways to enhance the same.

Course content

Effective reading-Reading techniques and SQ3 framework; Effective listening- Types of listening and
overcoming barriers to effective listening ; Effective speaking- Spoken English: IMPRESS technique;
Effective writing- Crafting unified & coherent paragraphs and organizing the information &
proofreading.

Course objectives

1. To develop a sound understanding of communication principles and its relevance in business

landscape
2. To evaluate reading skills, listening skills, speaking skills and writing skills
3. To enable students to learn and enhance the communication essentials in a collaborative work
environment

2
Learning outcomes
1. Students will be able to understand the principles of communication
2. Students will be able to assess their reading skills, listening skills, speaking skills and writing
skills
3. Students will be able to enhance communication skills in collaborative work environment

1. Introduction to communication in organizational Lecture and Remember: L-1

settings and communication challenges discussion Understand: L-2
2. Listening skills: Recognizing various types of Lecture and Analze: L-4
listening, Overcoming barriers to effective evaluation Evaluate: L-5
listening
3. Writing skills: Crafting unified and coherent Lecture and Remember: L-1
paragraphs, Organizing the information and evaluation Understand: L-2
proofreading Apply: L-3
Analze: L-4
Evaluate: L-5
4. Reading skills: Reading techniques, SQ3R Lecture and Remember: L-1
Framework evaluation Understand: L-2
Apply: L-3
Analze: L-4
Evaluate: L-5
5. Speaking skills: Spoken English Lecture and Analze: L-4
evaluation Evaluate: L-5
6. Speaking skills: IMPRESS technique Lecture and Remember: L-1
discussion Understand: L-2
Apply: L-3

3
Reference books
1. Captain Bob (2011). Fire Up Your Communication Skills. Viva Books Private Limited.
2. Ramesh, G.& Ramesh M. (2013). The ace of soft skills: attitude, communication and etiquette
for success. Pearson Education India.
3. Bovee C.L., Thill J. V., and Chaturvedi M. (2009).Business Communication Today, Pearson
Education India.
4. Gallagher K. (2010). Skills Development for Business and Management Students. Oxford
University Press
5. Carnegie, D.(2016). The quick and easy way to effective speaking. Rupa Publications India Pvt.
Ltd.
6. Barker, A. (2013). Improve your communication skills (Vol. 39). Kogan Page Publishers.
7. Booher, D. (2001). E-writing: 21st-century tools for effective communication. Simon and
Schuster.

Research papers:

1. Rathee, R., & Rajain, P. (2018). Role of communication skills for management students. Global
Journal of. Commerce & Management Perspective, 7(1), 41-46.
2. Kulkarni, N., & Chachadi, A. H. (2014). Skills for Employability: Employers' Perspective.
SCMS Journal of Indian Management, 11(3).

Online links:
1. https://www.youtube.com/watch?v=qFWsTsvJ8Xw
2. https://www.youtube.com/watch?v=gCfzeONu3Mo
3. https://www.youtube.com/watch?v=3_dAkDsBQyk
4. www.grammarly.com
5. https://www.youtube.com/watch?v=t685WM5R6aM
6. https://www.youtube.com/watch?v=f5Tao6KHV5w
7. https://www.businessworld.in/article/Communicating-In-The-Post-COVID-World-How-It-Will-
Impact-The-2020s/23-04-2020-190127/
8. https://www.forbes.com/sites/forbescommunicationscouncil/2021/08/09/here-is-how-gen-z-is-
changing-the-way-we-communicate/?sh=80feb7113502
9. https://www.youtube.com/watch?v=wrtEfxP-8t0
10. https://www.youtube.com/watch?v=cPjED3teZ7E
11. https://rightstepforyou.blogspot.com/

4
Glossary
Accent: The ways in which words are pronounced. Accent can vary according to the region or social
class of a speaker
Channel : the imparting or interchange of thoughts, opinions, or information by speech, writing, or
signs.
Communication: Communication is the sum of all the aspects related to create understanding in the
mind of another. It refers to a systematic and continuous process of telling, listening and understanding.
Coherence: Coherence in communication refers to a logic and consistency of the message
Communication objectives: Communication objectives are different from the organization, policy,
project or program objectives. Communication as an instrument for the organization, policy, project or
program may have the following objectives: setting agenda, forming opinions, raising awareness or
creating involvement, generating support, changing knowledge, changing attitudes, changing behaviour.
External communication: All forms of communication that are geared towards external target groups.
There are two types of external communication: press communication (or media relations) and
communication aimed at the general public or specific external target groups.
Filtering: Filtering means having selective attention only to certain types of information, and letting
your mind drift away otherwise.
Internal communication: All forms of communication within an organisation. Internal communication
has a strong link with the corporate culture. It is geared towards the interests both of the organisation and
of its staff. It takes the form of both formal and informal communication.
Listening - It is the process of making sense out of what we hear. Listening is an active process of
receiving, processing, and interpreting the hearing stimuli.
Interpersonal communication: All forms of communication involving direct interaction between two
or more people. It is the opposite of mass communication. Inter personal communication is highly
appreciated by the “receivers”. It satisfies their needs of acknowledgement. Tools are visits, phone calls,
interviews, informal meetings, personal letters. The effectiveness of a personal approach is the
possibility to customize the message, receive feedback and ensure action.
Intrapersonal communication: Intrapersonal communication can be defined as communication with
one’s self, and that may include self-talk, acts of imagination and visualization, and even recall and
memory.
Intonation: The quality or tone of voice in speech, which can stay level or rise and fall.
Skimming: It is reading rapidly in order to get a general overview of the material.
Scanning: It is reading rapidly in order to find specific facts.
Target groups: A target group is a group of people which you need to reach with your communication
in order to realize communication objective.