DIFFUSIONISM

IRISH FIEL
VAN ANGEL MARIE GARCIA
 CULTURE

DIFFUSIONISM
Diffusionism refers to the diffusion or transmission of
cultural characteristics or traits from the common society
to all other societies.

They believed that most inventions happened just once

and men being capable of imitation, these inventions
were then diffused to other places. According to them all
cultures originated at one point and then spread
throughout the world.
Cultural Diffusion is the process by which knowledge,
innovation, language, or cultural characteristics are
spread within or between cultures or communities.

In other words, it is the process of cultural change in which

elements of one culture are adopted by members of
another culture. Diffusion can occur through various
means including trade, war, migration, and
communication.
 EXAMPLES

FOOD CLOTHING MUSIC

One of the most Another example Music is another form
obvious of cultural of culture that has
examples of diffusion is the undergone diffusion.
cultural diffusion way in which For instance, Hip-Hop
is the spread of clothing styles music originated in
food items and have been African American
cuisine around adopted by communities in New
the world. people in York City but has since
different cultures. become mainstream
across all races.
TYPES OF CULTURAL
DIFFUSION
1. EXPANSION DIFFUSIONISM

2. CONTAGIOUS DIFFUSIONISM

3. HEIRARCHICAL DIFFUSIONISM

4. STIMULUS DIFFUSIONISM

5. RELOCATION DIFFUSIONISM
 EXPANSION
DIFFUSIONISM

Expansion diffusion is when

innovations spread to new places while
staying strong in their original
locations.
An example of this would be the spread
of the English language to different
parts of the world.
 CONTAGIOUS
DIFFUSION
Contagious diffusion is when an
innovation or concept spreads rapidly
throughout a population, like an
epidemic.
Contagious diffusion usually happens
when people are in close contact with
one another, such as in a school or
workplace.
 HIERARCHICAL
DIFFUSION

Hierarchical diffusion, meanwhile, is The

spread of an idea from persons or nodes
of authority or power to other persons
or places. This authority can be seen as
either a small group or a society.
The diffusion of "Parisian" fashion, royal
fashion trends, religious doctrine, and
celebrity tweets can all be attributed to
hierarchical diffusion (Pitzi & Pitzi,
2004).
 STIMULUS
DIFFUSION

Stimulus diffusion is when an idea or

concept is adopted by a culture after
being exposed to another culture. In
this adoption, the adopters give the
concept a new and unique form.
 RELOCATION
DIFFUSION

Relocation Diffusion
Finally, relocation diffusion is a unique
form of cultural diffusion that happens
when migrants move from one location to
another.
This type of diffusion is differentiated
from contagious diffusion or hierarchical
diffusion in that it is not a type of
expansion diffusion (Pitzi & Pitzi, 2004).
HOW DOES
CULTURE SPREAD?

DIRECT VS INDIRECT

Direct diffusion happens when two cultures have close contact

with one another, such as through trade or migration. This close
contact allows for a more immediate and unmediated exchange
of ideas, and is often the cause of contagious diffusion.

Indirect diffusion, on the other hand, happens when there is no

direct contact between cultures, but ideas are exchanged
indirectly through a third culture.
HOW DOES
CULTURE SPREAD?

INTERACTION OF CULTURES

This theory posits that cultures are not static, but are constantly
changing and evolving through their interactions with other
cultures. This can happen through trade, war, migration, and
other forms of contact. The interaction of cultures leads to a
process of acculturation (Fort, Crema, & Madella, 2015).

Acculturation is the process by which a culture adopts the

customs and ideas of another culture.
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