Professional Documents
Culture Documents
STEVE – 12D
Yes
No
Need
Luxury
Attraction
3. What price range would you be willing to pay for a high-quality perfume?
4. What brand would you choose from these famous brands of perfume?
Dior
Ck
Giorgio Armani
Burberry
5. How many days out of a typical week do you wear your perfume?
Once a week
Twice a week
More than 3 times s week
6. When are you most likely to wear your perfume?
Everyday
Evenings out (clubbing, parties)
Night time (before bed)
Special occasions (weddings, award ceremonies, dates)
Online
Amazon
The Fragrance shop
The perfume shop
Floral - Romantic, light and sweet (e.g. Lavender, Rose, Jasmine, Lily, Orange Blossom (Men))
Woody - Sophisticated, mysterious and musky (e.g. Sandalwood, Oudh, Patchouli, Oakmoss)
9. Does the shape/design of the bottle influence you when buying perfume?
Yes
No
Plain/simple
Vibrant
Elegant
Fancy
11. Would you pay a bit more for environmentally efficient product?
Yes
No
30 ml or smaller
30 ml to 50 ml
50 ml to 75 ml
75 ml to 100 ml
1 hour
2 – 3 hours
5 hours
6 – 8 hours
Unisex
Gender specific
Yes
No