ENGLISH COMMUNICATION-1

COURSE DESCRIPTION

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COURSE CONTEXT
SCHOOL School of Management VERSION NO. OF CURRICULUM 2
THAT THIS COURSE IS A PART OF
DEPARTMENT DATE THIS COURSE WILL BE July 2019
EFFECTIVE FROM
DEGREE BBA VERSION NUMBER OF THIS 2
COURSE

COURSE BRIEF
COURSE TITLE Business Communication 1 PRE-REQUISITES None
COURSE CODE MBBA141L TOTAL CREDITS 4
COURSE TYPE Core L-T-P FORMAT 3-1-0

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COURSE SUMMARY
The course Business Communication will focus on explaining management communication concepts, dimensions and assist the participants in
improving their oral and written communication skills. The main focus of this course is to help students make a transition from being students
to managers. Therefore the course will teach them on how to present themselves as global managers, through a deliberate and judicious use
of nonverbal communication, through competent handling of the spoken word, in the context of speeches, conversation, dialogue, group
interaction for persuasive communication or negotiations, and through a personal adoption of work ethics and business etiquette.
The learning will take place through an understanding and appreciation of the underlying principles of communication, case studies, role plays,
self and group analysis and evaluation, and inputs from the instructor.

COURSE-SPECIFIC LEARNING OUTCOMES (CO)

By the end of this program, students should have the following knowledge, skills and values:
CO1: Understand the significance of business communication in the contemporary context.
CLO2: Demonstrate effective written communication skills with clarity in expressions, structured arguments and reasoned conclusions.
CLO3: Deliver professional quality formal presentations by exhibiting clarity, logical structure, credibility, effective use of visual
aids/technology and appropriate body language.
CLO4: Appreciate the importance of listening by understanding the differences between effective and ineffective listening.

How are the above COs aligned with the Program-Specific Objectives (POs) of the degree?
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COURSE FLOW

Module 1: Introduction to Communication (4 hours)

Purpose, Process, and Importance of Business Communication. Measures to overcome the Barriers to Communication.

Module 2: Communication Styles (4 hours)

Self-assessment of communication styles -DISC.

Module 3: Listening Skills (4 hours)

Listening Process; Common Barriers to the Listening Process; Measures to Improve Listening; Listening as an Important Skill in the workplace. Giving and
receiving feedback.

Module 4: Presentation Skills (10 hours.)

Oral Business Presentation. Purpose –Audience-Locale; Steps in Making a Presentation- Research and planning-Structure and style. Class presentation by
teams.

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Module 5: Non-verbal Communication (5 hours)

The dimensions of non-verbal communication- Kinesics, Proxemics, Haptics etc.

Module 6: Business Writing (10 hours)

Importance of Business Writing; Style and tone in Business Writing; Cover letters. Positive and Negative messages.

E-mail Writing -E-mail Etiquette; Overcoming Problems in E-mail Communication

Memo Writing-Guidelines for writing memos- Language and writing style of a memo- Format of a Memo.

Module 7: Persuasive Communication (5 hours)

Persuasive Public Speaking – persuasive appeals and rhetoric; Ethos, Pathos. Logos. Individual speeches by all students followed by peer feedback.

TEACHING-LEARNING STRATEGIES
The course will be conducted using lectures by the faculty, presentations by students, exercises facilitated by faculty, role-plays, and case
studies.

EVALUATION STRATEGY
a. Class Participation: 10%
b. Mid-term (Group Presentation): 30%
c. End-of-term: 30 %
d. Role play :15%

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 e. Group Projects (15%).

STUDIO WORK / LABORATORY EXPERIMENTS:

None

REQUIRED TEXTBOOKS/LEARNING RESOURCES:

Courtland L. Bovee, John V. Thill and Abha Chatterjee, Business Communication Today ( 10th ed.), Pearson Publication . 9788131757994

SUGGESTED TEXTBOOKS/LEARNING RESOURCES:

Ancona, Deborah, Thomas W. Malone, et al. "In Praise of the Incomplete Leader." Harvard Business Review, February 2007.

Batista, Ed. "Make Getting Feedback Less Stressful." Harvard Business Review, August 2014.

Carla Ann Harris video: Take The Lead Women. "How To Own Your Power Presenation." May 5, 2014. YouTube.

Cialdini, Robert B. "Harnessing the Science of Persuasion." Harvard Business Review, October 2001.

Dutta, Soumitra. "Managing Yourself: What's Your Personal Social Media Strategy?" Harvard Business Review, November 2010.

"Handling Q&A: The Five Kinds of Listening." Harvard Management Communication, February 1999, 2.

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Neeley, Tsedal. "Language and Globalization: "Englishnization" at Rakuten (A)." Harvard Business School Case. Harvard Business School Publishing. Case:
402–12, August 2011.

Pittore, Roberta. The Power of Storytelling for Business Leaders.

TED Talk: Cuddy, Amy. Your Body Language Shapes Who You Are. TED Talk. TED.com. June, 2012.

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