English Communication 1

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REVISION HISTORY
Sr No Date Details of Revision Reason for revision
1 14.02.2020 Baseline NAAC version NAAC compliance

COURSE CONTEXT
SCHOOL School of VERSION NO. OF 2
Management CURRICULUM/SYLLABUS
THAT THIS COURSE IS A
PART OF
DEPARTMENT DATE THIS COURSE September 2022
WILL BE EFFECTIVE
FROM
DEGREE BBA VERSION NUMBER OF 2
THIS COURSE

COURSE BRIEF
COURSE TITLE English PRE-REQUISITES None
Communication 1
COURSE CODE MBBA111L TOTAL CREDITS 3
COURSE TYPE Core L-T-P FORMAT 2-0-2

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COURSE SUMMARY
The course English Communication will focus on explaining management
communication concepts, dimensions and assist the participants in improving their oral
and written communication skills. The focus of this course is to help students make a
transition from being students to managers. Therefore, the course will teach them how
to present themselves as global managers, through deliberate and judicious use of
nonverbal communication, through competent handling of the spoken word, in the
context of speeches, conversation, dialogue, group interaction for persuasive
communication or negotiations, and through a personal adoption of work ethics and
business etiquette.

The learning will take place through an understanding and appreciation of the
underlying principles of communication, case studies, role plays, self and group analysis
and evaluation, and inputs from the instructor.

COURSE-SPECIFIC LEARNING OUTCOMES (CO)

By the end of this program, students should have the following knowledge, skills and
values:
CO1: Understand the significance of business communication in the contemporary
context.
CO2: Demonstrate effective written communication skills with clarity in expressions,
structured arguments and reasoned conclusions.
CO3: Deliver professional-quality formal presentations by exhibiting clarity, logical
structure, credibility, effective use of visual aids/technology and appropriate body
language.
CO4: Appreciate the importance of listening by understanding the differences between
effective and ineffective listening.

CO - PO Mapping
PO4
PO1 PO2 PO3 PO5
COs  POs Lifelong
Application Critical Thinking Communication Ethics
Learning
CO1 √ √ √ √ √

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 CO2 √ √ √ √
CO3 √ √ √ √
CO4 √ √

COURSE FLOW
Module 1 : Introduction to Communication (4 hours )

 Purpose and process

 Importance of Business Communication
 Measures to overcome the Barriers to Communication

Module 2 Communication Styles (4 hours )

 Self-assessment of communication styles

Module 3 Listening Skills (4 hours )

 Listening Process
 Common Barriers to the Listening Process
 Measures to Improve Listening
 Listening as an Important Skill in the workplace.
 Giving and receiving feedback.

Module 4 Presentation Skills (8 hours )

 Oral Business Presentation

 Purpose –Audience-Locale
 Steps in Making a Presentation- Research and planning-Structure and style
 Class presentation by teams.

Module 5 Non-verbal Communication (6 hours)

 The dimensions of non-verbal communication- Kinesics, Proxemics, Haptics etc.

Module 6 Business Writing (12 hours)

 The Importance of Business Writing; Style and tone in Business Writing; Cover letters.
Positive and Negative messages.

 E-mail Writing -E-mail Etiquette; Overcoming Problems in E-mail Communication

 Memo Writing-Guidelines for writing memos- Language and writing style of a memo-
Format of a Memo.
Module 7: Persuasive Communication (8 hours)

 Persuasive Public Speaking – persuasive appeals and rhetoric; Ethos, Pathos. Logos.

 Individual speeches by all students followed by peer feedback.

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English Language Lab (10 hours)

TEACHING-LEARNING STRATEGIES
The course will be conducted using lectures by the faculty, presentations by students, exercises
facilitated by faculty, role-plays, and case studies.
a. Class Participation: 20%
b. Mid-term (Group Presentation ): 20%
c. End-of-term: 35 %
d. Assignment: 25%

STUDIO WORK / LABORATORY EXPERIMENTS:

Yes

REQUIRED TEXTBOOKS/LEARNING RESOURCES:

 Courtland L. Bovee, John V. Thill and Abha Chatterjee, Business Communication Today
( 10th ed.), Pearson Publication . 9788131757994

SUGGESTED TEXTBOOKS/LEARNING RESOURCES:

Ancona, Deborah, Thomas W. Malone, et al. "In Praise of the Incomplete Leader." Harvard
Business Review, February 2007.

Batista, Ed. "Make Getting Feedback Less Stressful." Harvard Business Review, August 2014.
Carla Ann Harris video: Take The Lead Women. "How To Own Your Power Presenation." May 5,
2014. YouTube.

Cialdini, Robert B. "Harnessing the Science of Persuasion." Harvard Business Review, October
2001.

Dutta, Soumitra. "Managing Yourself: What's Your Personal Social Media Strategy?" Harvard
Business Review, November 2010.

"Handling Q&A: The Five Kinds of Listening." Harvard Management Communication, February
1999, 2.

Neeley, Tsedal. "Language and Globalization: "Englishnization" at Rakuten (A)." Harvard

Business School Case. Harvard Business School Publishing. Case: 402–12, August 2011.
Pittore, Roberta. The Power of Storytelling for Business Leaders.
TED Talk: Cuddy, Amy. Your Body Language Shapes Who You Are. TED Talk. TED.com. June,
2012.

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EVALUATION POLICY (Edit as necessary)

Components of Course Evaluation Percentage Distribution

Mid Semester Examination Group Presentation
20%
End Semester Examination 35%
Continuous Evaluation 45%
Total 100%

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