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MMEDIA AND INFORMATION LITERACY QUARTER 1

MODULE 4
senior high school (Casisang Senior High School)

StuDocu is not sponsored or endorsed by any college or university

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11
Media and Information
Literacy
Quarter 1 – Module 4:
Types of Media

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Media Information Literacy

Senior High School Alternative Delivery Mode
Quarter 1 – Module 4: Types of Media
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work
of the Government of the Philippines. However, prior approval of the government agency or
office wherein the work is created shall be necessary for exploitation of such work for profit.
Such agency or office may, among other things, impose as a condition the payment of
royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from
their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writers: Kristine M. Reyes
Editors: Melanio R. Florino, Jr.
Reviewers: Divilyn M. Rodriguez
Illustrator:
Layout Artist: Melanio R. Florino Jr.
Management Team: Dr. Reynaldo S. Guillena, CESO V
Dr. Basilio P. Mana-ay Jr., CESE
Dr. Emma M. Camporedondo, CESE
Alma D. Cifra, EdD
Mary Ann M. Jumuad, PhD
Aris B. Juanillo, PhD

Printed in the Philippines by Davao City Division Learning Resource Management

Development System (LRMDS)

Department of Education – Davao City Division, Region 11

Office Address:Elpidio Quirino Ave, Poblacion District, Davao City, 8000 Davao Del Sur
Telefax:(082) 224-3274, (082) 222- 1672
E-mail Address: davao0.city@deped.gov.ph

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11
Media and Information
Literacy
Quarter 1 – Module 4
Types of Media

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Introductory Message
For the facilitator:

Welcome to the Media Information Literacy Alternative Delivery Mode (ADM) Module
Types of Media.

This module was collaboratively designed, developed and reviewed by educators

both from public and private institutions to assist you, the teacher or facilitator in
helping the learners meet the standards set by the K to 12 Curriculum while
overcoming their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration
their needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies
that will help you in guiding the learners.

As a facilitator, you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.

For the learner:

Welcome to the Media Information Literacy Alternative Delivery Mode (ADM) Module
Types of Media.

This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be
enabled to process the contents of the learning resource while being an active
learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in
the module.

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What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways; a story, a
song, a poem, a problem opener, an activity
or a situation.

What is It This section provides a brief discussion of

the lesson. This aims to help you discover
and understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled into process
what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or
skill into real life situations or concerns.

Assessment This is a task which aims to evaluate your

level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of
the lesson learned.

Answer Key This contains answers to all activities in the

module.
At the end of this module you will also find:

References This is a list of all sources used in

developing this module.
The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.

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2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!

What I Need to Know

Great day to you dear learner! In this module you will learn to compare and
contrast how one particular issue or news is presented through the different types
of media such as print, broadcast, and online.

Media have been a popular tool in forming public opinion. The way issues
and news are presented can impact and influence audiences. Thus, it is important
to be mindful on how information is presented thru different media tools.

May you find significant learning experiences and joy from this module. Let
us start the fun and learning now.

After going through this module, you are expected to:

1. identify the different types of media;
2. classify contents of media type; and
3. editorialized how issue/news is presented through different types of media.

What I Know

DIRECTIONS: Answer the following questions. Write your answer on a sheet of

paper.
1. Which of the following is not a print media?
A. Books
B. Flyers
C. Newspaper
D. Twitter

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2. “Bombo Radyo” is an example of

A. Broadcast media
B. Online media
C. Print media
D. Television media

3. Which of the following is an online media?

A. Brochure
B. Flyers
C. Newsletter
D. Podcast

4. What type of media consists of paper and ink, which is traditionally

reproduced?
A. Broadcast
B. Internet
C. Online
D. Print

5. What type of media uses airwaves to transmit information?

A. Broadcast
B. Digital
C. Internet
D. Print

6. What type of media uses digital platforms to disseminate information?

A. Broadcast
B. Online
C. Radio
D. Television

7. What media will be beneficial for a community which does not have
access to internet but needs live information?
A. Journal
B. Magazine
C. Newspaper
D. Television

8. Meredith needs to compile information to keep it in a drawer. What

media would best fit for Meredith’s need?
A. Broadcast
B. Digital
C. Internet
D. Print

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9. The term “media” is defined as

A. A current style
B. A study of signs
C. Means of Communication
D. Picture or image

10. A medium is
A. A current style
B. Means of doing livestream
C. Means by which a message is communicated
D. Picture or image

11. Which type of media will you use if you want your information be jam
packed but still portable?
A. Online
B. Print
C. Television
D. Radio

12. Which media will you use, if you want your audience to create vivid
pictures using their imagination, thru audio alone?
A. Online
B. Print
C. Television
D. Radio

13. Living in Industry Revolution 4, which media is more convenient and

useful?
A. Online
B. Print
C. Television
D. Radio

14. If you want to have a direct connection to your audience, which

media will best suit your need?
A. Online
B. Print
C. Television
D. Radio

15. Annie wants her content to go viral. What type of media will best
satisfy her goal?
A. Online
B. Print
C. Television
D. Radio

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Lesson

5 Types of Media
Have you ever wondered what will happen to our world today if we still use
the same method of communication? We now live in a fast-paced generation, where
communication and information are available anytime and anywhere thru different
types of media. Any form of media has the goal of sending message across wider
audience. It is more efficient and faster. However, which do you think suits your
need best? Let us all figure it out, in this study journey, starting with the activity
below.

What’s In

Activity 1 CROSSWORD
Complete the crossword by filling in the word that fits in the given clue
below. Enjoy playing!

Were you able to get the correct answers?

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The words you just unlocked will be the words to be discussed in this module.
Familiarizing to the terms will help you understand and be immersed more
media.
Check the Answer Key to see your progress.

What’s New

Activity 2 Concept Mapping

This time, we will read an excerpt from an article, “The Implications of Social
Media in the Philippines” by Bea Grace Pascual.

To the Filipino Students

Isaac M. Morallo, Master of Arts in Information Technology Education found a

negligible relationship between SNSs and academic performance. The perceived
effects of SNSs on the students’ Academic performance show that SNSs contribute to
the attainment of higher grade by interacting online about schoolwork. The results
show that there is no significant relationship between SNSs usage and student
academic performance because correlation show a negative relationship between
SNSs use and academic performance.

To the Filipino’s Culture and Belief

Roselyn Grace P. Santos wrote that social media has corresponding positive and
negative effects on Filipino culture and behavior. For one on the positive side, it
makes communication with friends and relatives easier. It also made initiating events
and activities hassle-free. The negative effects, on the other hand, are as follows: (1)
It has made it easier to spread bad and potentially damaging information; (2) It has
become a new medium for violence and crime like scams and identity.

To the Philippine Tourism Industry

In the Asia Pacific Multidisciplinary Research, it was concluded that social media
is a great avenue to disseminate the information faster, especially for tourism
establishments with lesser cost. However, customer’s opinions, thoughts and
expressions are not well presented, leading to bad impressions and unfair criticisms.
Thus, researchers suggest that establishments or their staff should familiarize
themselves with different social media applications or social networking sites to
avoid problems, especially in terms of privacy of contents and their information.

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To the Philippine Politics

Social media has proven itself to be a game – changer in terms of Philippine

politics. Given the fact that Filipinos are translating internet use as Facebook, it has
been a nest to some aspiring candidates during the May 2019 elections. Listen Ph, a
listening tool which records the statistics of candidates on different social networking
sites shows that Doc Willie Ong (senatorial candidate) holds the top spot for the most
popular, most viewed, fastest-growing, and most liked post on Facebook from March
25 to March 31, 2019.

Source: https://sagisag.com/article/642/technology/the-implications-of-social-media-in-the-
philippines

DIRECTIONS: Draw a visual presentation of the article read. It can be in a form of

chart, graphic organizers, tables, and Venn diagrams. Use an A4 paper for your
output.

Did you enjoy outlining? It is important that we understand the predominance

of media in every aspect of our society. Media is not just use to send information and
communicate. It has greater impact in our culture, beliefs and even decision making.
The influence of media should not be taken lightly. As a student and the next leader
of this country, giving high regard to media and its influence, will help us control
media, rather than media controlling us. Check out the TEDx video of Min Kim:
https://www.youtube.com/watch?v=ZpjWioF6iMo for additional knowledge.

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What is it
We associate media to ABS-CBN and GMA, the two biggest mainstream media
in the Philippines. However, have we ever thought why “media” exist? In this lesson
you will understand contents of media, and how issues are presented through
different types of media.

The evolution of the type of media has drastically taken over the world. From
print, to broadcast radio and television and now we have the online media. Print
media is a paper publication. It can be in the form of books, newspapers, journals,
magazines, newsletters.

Broadcast media describes the traditional forms of media that include

television and radio. It is the distribution of audio and video content to a dispersed
audience via radio, television. Broadcast media commonly come in two forms: radio
and television broadcasting. Radio broadcasting is a one-way sound broadcasting
service, transmitted over a radio wave. Television broadcasting is a medium use to
transmitting moving images in monochrome or color.

Online media is a medium which use internet to send information.

Have you ever wondered what content will you upload on this new generation
media? In this part of the discussion, you will classify and understand media
content. Enjoy reading!

The influence of media

As media evolve from the regular print to broadcasting, to online media, its
content has also progressed. Traditionally, media is known for delivering
information. Now, it has become a platform of introducing products and services
and even opinion. The media today is more than about information. It is about
selling, and convincing you on something: products, services, and ideologies.
Through advertisement media can entice as to use and buy a product and try
services. Ideologies are being sold too, using your favorite actress on TV, or an
online influencer. For example, media wants to sell political ideology. The political
advertisement tries to convince you buy showing the side of the politician in an
issue, with given facts or none. The convincing power depends on how the content
is presented, considering the believability of the presenter and the idea. The result
is that you, as an audience or voter will side with that politician and may end up
voting for him.

Media Content
Content is the idea that is delivered to the audiences, in a form of images still
and moving, audio, documents and files. News and information were the highlights

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of print media in its early years. Over the years though it has progressed by adding
advertisements, and written entertainment.
Radio and Television broadcasting both have the same content with the
modern print media. However, radio has been regarded more when it comes to
music and radio drama which stirs listeners’ imagination. Television on the other
hand has the best attribute and advantage of moving image plus the audio, which
is more entertaining. It also can foster emotion and empathy reaching a wider
target of audience; thus, the presentation of content becomes more effective.
Online media having almost all the content of print and broadcasting, has
changed its game by introducing the power of communication and interaction,
encouraging the audience to participate, which makes the audience feel they are
involve, and that gives the audience satisfaction.
Over the time, the content of media is headway to more sophisticated
creation, from the basic giving of information, to entertainment and now to
influence individual, group of people, and societies in defining themselves; from the
use of Print media, to radio and TV broadcasting, and now Online media.

Delivery mode of content in different types of media

Live streaming allows a creator to share creation and idea in real time. It can be in
Broadcast media, but commonly used in online media using Facebook, YouTube
and Instagram as its platform.

Webinars create a room for seminars, trainings, lectures, and discussion using
online media. It can also be use in presenting new products showcasing latest
creation.

Podcast is known as “new radio” merged from the word iPod and broadcast. It is an
audio programme done in series and delivered in digital audio. Listeners can access
through online media and download it for offline listening.

Infographics is a visual presentation of information and data. It comes in imagery,

charts and minimal texts which allows the reader to have a quick overview of the
concept or idea. Infographics use print media and online media.
E-books are electronic version of printed books. Stories can be read on computer or
handheld device. One of the advantages of E-book is its “interactivity” and
“personalization”. It is interactive in a way that reader can take note, underline
bookmark a page and go through hyperlinks to gain more information.
Personalization allows the reader to change the font and the backlight.

Activity 3 Unbolting

DIRECTIONS: Fill in the information needed to complete the table. The first one is
already done for you.

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NEEDS TYPE OF MEDIA SPECIFIC PLATFORM

education Online media Zoom, google classroom,

Facebook messenger

communicate to friends

romantic date

method of paying bills

food and services

Are you using the platforms you answered? If you are, congratulations! If you are not
familiar of other platforms, you can try downloading it from your phone playstore for
android, and Appstore for apple. Life is easier and more convenient with the type of
media and platforms. If you have internet connection check the links below:

Types of media: https://www.youtube.com/watch?v=ng675Cm2m_0

Most popular social media platforms: https://www.youtube.com/watch?v=ihnUg0_eS8Q

Activity 4 Sketch Noting

DIRECTIONS: Draw a visual presentation on the influence of media in the society.

Rubrics below will guide you for the evaluation. Do your output in a short
bondpaper. You may also do your output in your computer if you have.

30 25 20 15 0
Design Layout is Generally good; Layout could Layout is No
❖ Layout organized may have minor use disorganized layout
❖ Fonts and uses inconsistency. improvement .
❖ Color consistent ; two or more
Scheme style inconsistent
elements.
Content Data clearly Adequate Data may not Not enough No real
Quality of data demonstrat amount of data. demonstrate facts or data data or
e trend. the trend. facts.
Clarity Claim, main Claim, main Claim, main Claim, main Missin
Makes clear idea is idea is idea is made. idea makes g idea.
impression. obvious and understandable poor initial
easy to . impression.
understand.

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Activity 5: You know me!

DIRECTIONS: Identify the personalities below and answer the questions asked.
Write your answer on bondpaper.

https://www.facebook.com/Bri
gadaNewsGensan
Source: meg.onemega.com source: sunstar.com.ph

1. What makes him/her interesting in his/her field?

a.)__________________________________________________________________

b.)__________________________________________________________________

c.)__________________________________________________________________

2. Who has more influence in the society? Why?

____________________________________________________________________

3. What are the contributions of these personalities in the society?

a.) _________________________________________________________________

b.) _________________________________________________________________

c.) _________________________________________________________________

What I Have Learned

Let us remember the following:

✓ The evolution of the type of media has drastically taken over the
world from print, to broadcast radio and television and now online
media.
✓ Print media is a paper publication. It can be in the form of books,
newspapers, journals, magazines, newsletters.
✓ Broadcast media describes the traditional forms of media that
include television and radio.

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✓ Broadcast media commonly come in two forms: radio and

television broadcasting.
✓ Radio broadcasting is a one-way sound broadcasting service,
transmitted over a radio wave.
✓ Television broadcasting is a medium use to transmitting moving
images in monochrome or color.
✓ Online media is a medium which use internet to send information.
✓ Content is the idea that is delivered to the audiences, in a form of
images still and moving, audio, documents and files.

What I Can Do

Activity 6 Editorialized
DIRECTIONS: Read and reflect on the topic “Industrial Revolution 4 and Education
4.0”. Present your reflection using your preferred type of media (print, broadcast,
online). Print media shall be in editorial content. Broadcast media may choose
either TV or Radio and will be in commentary format. Online media may choose
livestreaming, or webinar.

Superior (50) Accept Quality (40) Revise

Introduction is Introduction is clear. Introduction is vague.
interesting, clear and
leads to idea.
Thoughts are presented Thoughts are presented Thoughts are incoherent.
in a logical manner. in a clear manner.

Has enough supporting Has supporting evidence. No supporting evidence is

evidence. presented.

Appropriate vocabulary Relevant vocabulary and Inappropriate and

and word choices. word choices. irrelevant vocabulary and
word choice.

Assessment

Test I.
DIRECTIONS: Read the following statements and choose the best answer. Write
your answer on a sheet of paper.

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1. What do you call this traditional media which uses frequency to send
information?
A. broadcast
B. digital
C. online
D. print

2. Which of the following best describes the advantage of e-book?

A. E-book can be easily shared for free.
B. E-book has backlight so you do not need a study lamp.
C. E-book is interactive and can be personalized.
D. E-book is saved on mobile phone only.

3. What do you call the idea that is delivered to the audience, in a form
of images still and moving, audio, documents and files?
A. content
B. information
C. message
D. news

4. It allows a creator to share creation and idea in real time ___

A. blog
B. infographics
C. livestreaming
D. podcasting

5. Why do news stations include visual images in their news stories?

A. It is easier to watch and read.
B. It makes the story believable.
C. It is more fun.
D. It is cheaper.

6. It is a medium used to transmitting moving images in monochrome or

color ____
A. cellphone
B. laptop
C. radio
D. television

7. What medium is more accessible in far flung areas?

A. cellphone
B. laptop
C. radio
D. television

8. DXBM, DXMF, DXRR are examples of _______.

A. broadcast media
B. film media

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C. new media
D. print media

9. Which of the following is an advantage of print media?

A. Printed document is more valid and difficult to alter.
B. Printed document can be recycled.
C. Printed document can be put in your bag.
D. Printed media can be a scratch paper.

10. All forms of media will create opinion to the _____

A. audience
B. politicians
C. influencers
D. sponsors

11. How do media sell political ideologies?

A. political advertisement
B. political singing
C. political dancing
D. political rally

12. Which media is best use in Industry Revolution 4?

A. broadcast
B. online
C. print
D. all of the above

13. How does social media change our lives in a good way?
A. Facebook changed the definition of friend.
B. Facebook created online jobs and opportunities.
C. Facebook created negative effects on culture as well as society.
D. Facebook made us care less of our privacy.

14. Time spent online seems to displace which other medium?

A. newspaper
B. radio
C. television
D. all of the above

15. Which of the following is not a purpose in advertising?

A. to denounce consumerism
B. to persuade
C. to make a point
D. to inform

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Additional Activities

One of the many targets of media is to persuade the audience, not just by pictures
but with words too. Media reciprocates most of the time consistent always with proof
offers scarcity and authority and recommends. This time we will be like the media.
Let us persuade our audience to choose the best medium.
Directions: Write a persuasive essay with the theme “best medium”. Write your
answer in a short bondpaper paper. Follow the rubrics below as your guide.
Traits 50 40 35 20
Introduction & The introduction The introduction Most information There is no clear
Organization is inviting; states is inviting; states is presented in introduction,
the goal; the goal; logical manner. structure &
information information Conclusion does conclusion.
presented in presented in not state
logical manner. logical manner personal opinion.
The conclusion but does not
strongly states maintain the
personal opinion. interest of the
reader.
Conclusion states
personal opinion
Reasons & Three or more Three or more Two reasons are Arguments are
Support excellent reasons reasons are made but with weak or missing.
are stated with stated, but the weak arguments. Less than two
good support. arguments are reasons are
somewhat weak in made.
places.
Word Choice Word choice is Word choice There is evidence Word choice is
creative and enhances of attention to limited.
ehances argument. word
argument.
Grammar There are no There are few There are several There are
Mechanics & errors in errors in errors in numerous errors
Spelling grammar, grammar, grammar, in grammar,
mechanics mechanics and/or mechanics, mechanics,
and/or spelling. spelling, but they and/or spelling. and/or spelling.
do not interfere
with
understanding.

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Answer Key

NEEDS (2020-2021) TYPE OF MEDIA SPECIFIC PLATFORM

education online Zoom, google classroom, Facebook

messenger
communicate to friends online, print facebook, Instagram, line,
whatsapp, viber
post office
romantic date online Tinder, facebook nearby

method of paying bills online paymaya, gcash,online banking

food and services online foodpanda, grab, shoppee, lazada

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References
http://www.readwritethink.org/files/resources/printouts/Persuasion%20Rubric.pdf

https://courses.lumenlearning.com/americangovernment/chapter/the-evolution-of-the-media/

https://learn.g2.com/what-is-a-webinar

https://meg.onemega.com

https://open.lib.umn.edu/mediaandculture/chapter/1-3-the-evolution-of-media/

https://sagisag.com/article/642/technology/the-implications-of-social-media-in-the-philippines

https://understandmedia.com/media-literacy-basics/12-the-purpose-of-the-media

https://venngage.com/blog/what-is-an-infographic/

https://www.facebook.com/BrigadaNewsGensan

https://www.masscommunicationtalk.com/what-are-different-types-of-print-media-which-one-is-
effective-most-in-pakistani-society.html

https://www.openpr.com/wiki/broadcast-media

https://www.postplanner.com/blog/types-of-social-media-content

https://www.scribd.com/document/355374813/First-Quarterly-Test-in-Media

https://www.slideshare.net/salmanbashir7/broadcast-media-78659697

https://www.sunstar.com.ph

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For inquiries or feedback, please write or call:

Department of Education - Bureau of Learning Resources (DepEd-BLR)

Ground Floor, Bonifacio Bldg., DepEd Complex

Meralco Avenue, Pasig City, Philippines 1600

Telefax: (632) 8634-1072; 8634-1054; 8631-4985

Email Address: blr.lrqad@deped.gov.ph * blr.lrpd@deped.gov.ph

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