LUCY

LEONARD
DIRECTOR OF MARKETING

New York, United States • 404-797-0340 • lleonard797@gmail.com • www.linkedin.com/in/lucyleonard/

PROFESSIONAL PROFILE

Lucy is numbers-obsessed player-coach with deep experience building, developing, and leading B2B marketing teams. She built out Namely’s
marketing team, and since joining, has received a 100% eNPS rating from her direct reports in all surveys. She was named the Named 2021
Marketing Top Performer and admitted to the President’s Club.

WORK EXPERIENCE

DIRECTOR OF MARKETING Namely / New York / 2019-Present

● Hired and manages a team of 5 fully remote B2B marketers who cover all aspects of the marketing funnel (product marketing, design,
website management, client marketing, event marketing, data & analytics, systems management, social media, email marketing, PR,
SEO & SEM, content marketing, content syndication, paid media, and digital marketing)
● Drives pipeline for net new logos and upsells, increases brand awareness, and manages brand reputation, and consistently hits or
exceeds MQL, SQL, and SAL goals
● Analyzes data to increase conversion rates, decrease cost per lead, and drive product attach rates
● Implemented career pathing and career development plans for the marketing team
● Promotion Path: Manager of Content Development > Sr. Manager of Content Development > Director of Marketing

CONTENT MARKETING MANAGER Wunderkind (Formerly BounceX) / New York / 2017-2019

● Managed strategy and production for BounceX's B2B editorial and content marketing programs, including the company’s content
calendar, sales and marketing collateral, email marketing, case study production, PR, and social media
● Built and launched BounceX's blog from scratch; lead strategy as Managing Editor, SEO researcher, and writer
● Acted as ghost writer for senior leadership, including the CEO
● Promotion Path: Content Marketing Associate > Content Marketing Manager

CONTENT & SOCIAL MEDIA WRITER CallisonRTKL / Washington, D.C. / 2016-2017

● Provided copywriting support for diverse communications material, including print and
● collateral (brochures, direct mail, etc.), multi-media and advertising, press releases, announcements, project proposals (RFQs and RFPs),
blog posts, case studies, etc. in both English and Spanish
● Used WordPress, Photoshop, MS Office, InDesign, SharePoint, MailChimp, Newsweaver, Open Asset, and more to create high quality
and SEO-friendly blog posts, email campaigns and website pages
● Coordinated and managed all of CallisonRTKL's social media channels

EDUCATION

B.A. English & Latin American Studies Tulane University / New Orleans / 2012-2016

SKILLS

● Excellent writing & editing ● Demand generation ● Salesforce, HubSpot, 6Sense

● Leadership & management ● Brand marketing ● Google Analytics
● Team building & development ● Budgets forecasts ● Data & analytics