DIGITAL MARKETING HEAD RISHI ROY

DIGITAL COMMUNICATIONS MUMBAI, INDIA – 410210

(+91 835 586 1931)

Metrics-focused Digital Marketing Manager who consistently increases market share and revenues in growth
and declining market by skilfully producing branded email campaigns integrated with social media and
traditional marketing. Precisely target audience at proper frequency to ensure ROI is attained for each
marketing initiative.

Broad marketing knowledge coupled with focused email marketing expertise allows for an integrated
approach to successful campaign design and execution. Experience with the creative process, collaborative
leadership to bring desired results on complex niche and mainstream product campaigns.

HIGHLIGHTS

1. 6 years of dedicated service working as a digital marketing head

2. Conversant with managing strategic and budgetary planning in conjunction with technology
3. Hands on experience of designing and implementing core digital marketing plans
4. In depth knowledge of identifying customer’s need and industry trends to assist in planning and executing
of strategic marketing plans
5. Handling social media marketing
6. Website development and Search engine optimization (WordPress, Xcode, Invision)
7. App development (Android Studio)
8. Creating a realistic graphic game in unreal engine 4
9. Landscaping/product design in maya
10. 3D/2D Animation for advertisements
11. Professional Video editor
12. Basic knowledge of UI and UX design

PROFESSIONAL EXPERIENCE

MadOverFish India Pvt Ltd | 2017- Present

Digital Marketing Head

• Devise and implement both strategic and tactical digital marketing plans
• Create and implement integrated digital marketing campaigns as planned
• Manage social media marketing strategies
• Monitor website metrics to foresee trends and keep tabs on traffic
• Design campaigns to promote products
• Create 3D walkthrough videos for clients
• Revamping the old websites to make it look elegant and catch the audience in.
• Graphic designing
• Budgeting
• Market research and preparing detail report
• Assisted in marketing activities (Brochure design, Magazine design
Freelancing on Fiverr| 2015-2017

• 15+ Website Development

• Social media marketing
• Graphic Designing
• 3D walkthrough video
• 3D Movies

SOFTWARES:

Adobe photoshop, Adobe premiere pro, adobe after effects, adobe lightroom, adobe illustrator, Unreal Engine
(Game development software), unity (Game Development software), Maya 3D, Lumion 3D, Sketchup Pro,
AutoCAD, CorelDraw 2020, Xcode, Bracket (Coding software).

EDUCATION

BACHELORS IN COMPUTER SCIENCE (PURSUING)

ADDITIONAL STENGTHS

• Technology savvy
• Excellent communication skills
• Ability to work on multiple tasks at one time
• Experience with marketing automation techniques
• Strong analytic and organizational skills