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Stephen
page 16
Indeed, quantitative research is preferable over qualitative research
since it is more evidence based, objective, focused, and appropriate.
When the researcher has no knowledge what to expect, though,
qualitative research is utilized. For example, a vast amount of data is
acquired and then statistically examined. This essentially eliminates
bias, and if other academics did the analysis on the data, they would
always come up with the same results. It also has more control over
how data is collected and is further away from the experiment.
Finally, the study's design is established before it begins, and
research is utilized to test a hypothesis and eventually support or
reject it.
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