Task 2

Flipkart

Categories -
● Men’s Fashion
○ Tshirts
○ Shirts, Trousers
○ Luggage and Backpack
○ Watches, belt, eye wear
○ Jeans, Trackpants
● Women’s Fashion
○ Sarees
○ Jewellery
○ Luggage and Handbag
○ Women’s footwear
○ Dresses, denim and tops
● Footwear and Accessories
○ Kids fashion
○ Watches
○ Luggage and Bags
○ Accessories
○ Women’s footwear
● Home and Furniture
○ Kitchen and cookware
○ Furnishing range
○ Home decor
○ Gas stoves
○ Bath fitting
● Makeup, Sports, Toys and More
○ Skin care
○ Hair care
○ Sports and fitness
○ Daily essentials
○ Nutrition and healthcare
● Smartphones
○ From 9749
○ From 5999
○ From 8999
● TVs and Appliances
○ Televisions
○ Air conditioners
○ Home appliances
○ Kitchen appliances
 ○ Refrigerators
● Electronics and Accessories
○ Laptops and Desktops
○ Gaming accessories
○ Mobile accessories
○ Powerbanks
○ Camera and accessories
● Travel

Amazon

Categories

● Mobiles and electronics

○ TVs and Appliances
○ Software
○ Kindle e readers
○ Echo and Fire TV
○ Grooming and wellness device
● Fashion and Beauty
○ Women’s fashion
○ Men’s fashion
○ Child’s fashion
○ Beauty
○ Watches
● Groceries and Pet Supplies
○ Amazon Fresh
○ Pet Supplies
○ Amazon Food
○ Grocery and Gourmet
○ Amazon Kiosk
● Health and Personal Care
○ Beauty
○ Amazon pharmacy
○ Health and household supplies
○ Daily essentials
○ Grooming and wellness devices
● Home, Furniture and appliances
○ Home and Kitchen
○ Furniture
○ Garden and Outdoor
○ Handloom and Handicrafts
○ TVs and appliances
 ● Music, Video and gaming
○ Video games
○ Musical instruments
○ Fun zone
○ Movie tickets
○ Prime music
● Funzone and inspiration
○ Funzone
○ #FounditonAmazon
● Books and education
○ Books
○ Audible ebooks
○ Kindle e readers
● Toys, children and baby
○ Toys and games
○ Baby
○ Kids’ fashion
○ Amazon family
● Automotive
○ Car & motorbike
○ Car insurance
● Office and Professional
○ Computer and accessories
○ Office products
○ Software
○ Industrial and scientific supplies
○ Amazon business
● Sports, Outdoor and Travel
○ Sports and fitness
○ Gardening
○ Bags wallet and luggage
○ Travel tickets

3 similar and 1 exclusive brand in

● Beauty
○ Similar
■ Faces Canada
■ Maybelline
■ Elle 18
○ Exclusive
■ Solimo (Amazon)
● Women’s clothing
 ○ Similar
■ W
■ Biba
■ Aurelia
○ Exclusive
■ Aasopalav (Flipkart)
● Women’s Footwear
○ Similar
■ Allen Solly
■ Bata
■ Metro
○ Exclusive
■ House of Pataudi (Flipkart)
● Smart Watches
○ Similar
■ Honor
■ Amazefit
■ RealMe
○ Exclusive
■ Zepp (Amazon)

User Interface Analysis

● On the first sight, flipkart’s color palette is way more vibrant and eye catching than
Amazon
● In search results
○ Amazon shows smaller results hence more number of results on a page
○ Amazon also shows the seller clearly
○ Amazon doesn’t have the “add to compare” option
● Content on Flipkart feels very congested
● Flipkart shows certain key phrases from reviews for every product
● Amazon has certain parameters for review like value for money.

Flipkart plus vs Amazon Prime

● Amazon prime offers access to prime music, video etc, Flipkart plus doesn’t have any
such option
● Amazon prime is a paid subscription, Flipkart plus is a loyalty program
● Both offer free delivery
● Flipkart plus coins can be redeemed for vouchers on 3rd party platforms
● Better reviews for amazon prime vis-a-vis flipkart assured

B. E-commerce in India
Driven by retail, financial services etc, India’s e-commerce sector has seen one of the
highest growth in the world in the recent years. Various types of e-commerce firms
operate in India including B2B, B2C and C2C. E-commerce attracts significant FDI and
creates large scale employment. One of the most prominent uses of e-commerce in
India is providing a platform for the MSME products which constitute about 80% of the
total industries in India. Similarly, for the customers, e-commerce provides flexibility in
terms of number of options, easy delivery etc. In this context, the government of India
has created the draft framework on e-commerce. The FDI limit on marketplace model
e-commerce platforms has been increased to 100% to further improve ease of doing
business.

E-commerce 5 years down the line

The future of E-commerce across the lesser developed parts of the world will be highly
dependent on the reach and connectivity of the internet in these areas. With the advent
of 4G and the post pandemic situation where many businesses have gone online, there
will be a continuous increasing trend in the usage of e-commerce. It is also believed that
the B2B segment will emerge as a major giant. The access to smartphone, internet
connectivity and convenience of e-commerce will help in cross border retail shopping
thereby providing consumers with greater number of choices.