THIS MODULE IS NOT FOR SALE! THIS MODULE IS NOT FOR SALE! THIS MODULE IS NOT FOR SALE!

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SENIOR HIGH SCHOOL DEPARTMENT

FIRST SEMESTER, A.Y.2021-2022 LEARNING MODULE GRADE 12
for
SUBJECT: MEDIA AND INFORMATION TECHNOLOGY

MODULE NO.: 9
WEEK NO.: 9-10

TOPIC: Media and Information Literate Individual

LEARNING Discuss the implication of media and information to an individual and the
COMPETENCY/IES: society.

OBJECTIVES: a.) Identify how media works to an information literate individual.

b.) Create a diagram showing the importance of media to individuals.
c.) Evaluate the advantages of being an information literate individual.

CONTENT:
Media and Information Literate Individual
Enables people to interpret and make informed judgments as users of information and media, as well as to become
skillful creators and producers of information and media messages in their own right.

Media and Information Improve Quality of Life

There is no denying the extent of how the media and
information age has drastically improved the lives of people.
Communication has been made easier. Information has become widely
accessible. Conducting research has become more convenient. All
these and more are enjoyed by media literate individuals and prove just
how much the quality of life has improved thanks to media and
information.

Media and Information for Greater Political Participation

The media and the government have a long standing
relationship in the fields of public service. While the government
serves the people by leading the nation towards progress, the media
serve them by informing public about subjects they need or they
want. Through the media reports of government activities and issues,
the publics are informed of the political affairs in the country and are
further encouraged to take a more active role in the government.

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Media and Information Promoting Economic Opportunities

The media industry has grown in number on today’s information
age both in content and in the workforce. The open content contribution
nature of the new media has made it possible for ordinary individuals to
offer their materials for consumption often for free, or at times for a cost.
Online content is free but has gained popularity, advertisers will offer to
buy digital ad-space on a web page.

Even Youtube, a free video host, pays video contributors if their videos get enough views or of their channels have
a high subscriber rate. Paid content, on the other hand, creates direct revenue. Free or not, media and information gives
contributors platform for earning additional income.

It is true that the influx of media offerings has led to the creation of more jobs in the media. The convergence of
various media platforms has created hybrid mediums that require experts to run. New jobs like social media managers or
multimedia specialists have been created because of this growth. Even IT based jobs which were once rarities in the media
are now a necessity. As media and information grow, so does jobs that require media and information literate individuals,
and when jobs grow, so does the economy. Employment or the lack thereof still persists as an economic problem in most
developing countries like the Philippines. The media industry in the age of information plays a vital catalyst role to address
that.

Media and Information for Improvement of Learning

Improvement
Many believe that media and information have made
learning easy, accessible, and inexpensive. With these are true,
the improvement in the learning environment brought by media
and information goes beyond convenience, availability, and
cost.

Learning in schools meant understanding –or at least attempting to- subjects for the sake of passing and getting
good grades. One’s education is given importance because it is pre-requisite to a good job which is then equated to a good
life. Traditional learning environments have caused people in general to lose appetite for knowledge. Luckily, media and
information have cleansed society’s palate and have reinvented learning as a whole.

Media does not force feed information to unwilling receivers, instead, media has made information sought after.
The media also made learning a choice instead of a necessary evil. After all, no one is commanded “ google” a topic or
enrol in a certain online course, people who do to choose to do it. Since the media is source information and information
age is characterized by the abundance of data, media and information have been closely linked to the improvement of the
learning environment in the present age. A media and information literate individual take advantage of this further his or her
lifelong learning process.

Media and Information Individuals as more Cohesive Social Units

The concept of unit cohesion stems from a military concept of
bond soldiers have that makes them more effective in working together
to complete a mission. Media and information literate individuals are
said to be more cohesive social units than those who are not.

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By keeping them informed, as well as connecting them in ways that weren’t possible before, media and information
literates become more cohesive social units. This creates a bond that does not only have relational implications but also
creates social impacts.

The media is said to have the power to affect social change. While this is true, it is not the media that does the
heavy lifting to create change in society, it is the individuals in the society who developed a clamoring need for change
because of media. The media may play a hand towards a holistic development of the society, but without media and
information literate individuals sharing the same goal, development would not occur.

SELF-ASSESSMENT:
Directions: In a three-sentence essay, explain how media works to an information literate individual.
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________

Directions: Create a simple diagram showing the importance of media to individuals on the space provided below.

References: https://sites.google.com/view/elearningmil/lessons/the-media-and-information-literate-individual
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THIS MODULE IS NOT FOR SALE! THIS MODULE IS NOT FOR SALE! THIS MODULE IS NOT FOR SALE! THIS MODULE IS NOT FOR SALE! THIS MODULE IS NOT FOR SALE! THIS MODULE IS NOT

SENIOR HIGH SCHOOL DEPARTMENT

FIRST SEMESTER, A.Y.2021-2022 LEARNING ACTIVITY SHEET GRADE 12
for
SUBJECT: MEDIA AND INFORMATION TECHNOLOGY

MODULE NO.: 9
WEEK NO.: 9-10

ACTIVITY NO.: 9

NAME: ____Khea R. Tundag_______________________________ GRADE & SECTION: ____12 ABM 3____________________

GENERAL INSTRUCTIONS:

a.) Only this/these activity sheet/s is/are allowed to be returned to the adviser.
b.) Write your answer/s neatly and legibly.
c.) Read specific instructions carefully before doing the task/s.
d.) Do not submit extra paper if possible.
e.) CHEATING IS STRICTLY PROHIBITED. It is subject to punishment. (SHS Student Handbook, 12.3, p.26)
For clarifications and concerns, please contact your subject teacher.

Directions: Identify the specific function of media stated below. Choose the letter of your answer only from the choices
provided.
A. Media and Information Improve Quality of Life
B. Media and Information for Greater Political Participation
C. Media and Information Promoting Economic Opportunities
D. Media and Information for Improvement of Learning Improvement
E. Media and Information Individuals as more Cohesive Social Units

___C__ 1. The media industry has grown in number on today’s information age both in content and in the workforce.

___E__ 2. The concept of unit cohesion stems from a military concept of bond soldiers have that makes them more
effective
in working together to complete a mission.

___D__ 3. Many believe that media and information have made learning easy, accessible, and inexpensive.

__A__ 4. There is no denying the extent of how the media and information age has drastically improved the lives of people.

__B__ 5. The media and the government have a long standing relationship in the fields of public service.

__B__ 6. While the government serves the people by leading the nation towards progress, the media serve them by
informing public about subjects they need or they want.
__A__ 7. Information has become widely accessible.

__D__ 8. Media does not force feed information to unwilling receivers, instead, media has made information sought after.

__E__ 9. This creates a bond that does not only have relational implications but also creates social impacts.

__C__ 10. New jobs like social media managers or multimedia specialists have been created because of this growth.

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THIS MODULE IS NOT FOR SALE! THIS MODULE IS NOT FOR SALE! THIS MODULE IS NOT FOR SALE! THIS MODULE IS NOT FOR SALE! THIS MODULE IS NOT FOR SALE! THIS MODULE IS NOT

SENIOR HIGH SCHOOL DEPARTMENT

FIRST SEMESTER, A.Y.2021-2022 LEARNING MODULE GRADE 12
for
SUBJECT: MEDIA AND INFORMATION TECHNOLOGY

MODULE NO.: 10
WEEK NO.: 9-10

TOPIC: PEOPLE MEDIA

LEARNING Discuss the implication of media and information to an individual and the
COMPETENCY/IES: society.

OBJECTIVES: a.) Define what people media is.

b.) Distinguish the different characteristics of people media.
c.) Create a Venn diagram showing the similarities and differences of people in
media and people as media.

CONTENT:
PEOPLE MEDIA
It is an assembly of people with a common interest where they become the main means of mass communication. In
other words, people are media themselves since they have the ability for mass communication.

PEOPLE IN MEDIA VS. PEOPLE AS MEDIA

People in Media – they are the people behind another form of media. They use other forms of media such as text media,
visual media, multimedia, etc. in disseminating information and imparting knowledge.
People as Media – they are the MEDIA itself. The person serves as the medium for another person to learn or acquire new
knowledge.

PEOPLE IN MEDIA
● Media practitioners
● Provide information coming from their expert knowledge or first-hand experience of events

TYPES OF JOURNALIST BY MEDIUM

● Print Journalists ● Multimedia
● Photojournalists ● Journalist
● Broadcast Journalists

PEOPLE AS MEDIA
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● Opinion Leaders
o Highly exposed to and actively using media
o Source of viable interpretation of messages for lower-end media users
o Opinions are accepted by a group

● Citizen Journalism
o People without professional journalism training can use the tools of modern technology and internet to create,
augment or fact-check media on their own or in collaboration with others.

● Social Journalism
o Journalists are using social media to make their content available to more people.

● Crowdsourcing
o The practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people
and especially from the online community.

CHARACTERISTICS OF PEOPLE MEDIA

● Tech Savvy – proficient in the use of technology, especially computers
● Credible – able to be believed, capable of being believed; plausible. Worthy of confidence; reliable.
● Flexible – knows how to use a range of technology; able to change or to do different things
● Charismatic – appeals to the senses of different people
● Updated – in the know of the latest information
● Articulate – expressing oneself easily in clear and effective language

CHARACTERISTICS OF SOCIAL MEDIA

● Individualized, builds profiles (includes personal details, pictures, likes)
● Connects with friends and people (includes referrals by other friends or by the site itself)
● Uploads content in real time
● Enables conversations (both private and public)
● Provides tracking (history and threads)

FORMATS AND EXAMPLES OF SOCIAL MEDIA

● Relationship or Social networks – Facebook
● Micro-blogging – Twitter, Instagram
● Special interest networks – Linkedin, Pinterest
● Media Sharing – YouTube, Flickr
● Collaborative news -Reddit, Waze,
● Discussion Forums – Google Groups
● Group buying/merchant sites – OLX, Groupon, Dealgrocer
● Virtual worlds – Farmville, World of Warcraft, Secondlife, Minecraft

ADVANTAGES AND LIMITATIONS OF USING SOCIAL MEDIA

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SELF-ASSESSMENT:
Directions: As a student, why do you need to be a like people as media and people in media? Explain in three to five(3-5)
sentences.
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________

References: https://bamil786447613.wordpress.com/2018/11/05/people-media/
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THIS MODULE IS NOT FOR SALE! THIS MODULE IS NOT FOR SALE! THIS MODULE IS NOT FOR SALE! THIS MODULE IS NOT FOR SALE! THIS MODULE IS NOT FOR SALE! THIS MODULE IS NOT

SENIOR HIGH SCHOOL DEPARTMENT

FIRST SEMESTER, A.Y.2021-2022 LEARNING ACTIVITY SHEET GRADE 12
for
SUBJECT: MEDIA AND INFORMATION TECHNOLOGY

MODULE NO.: 10
WEEK NO.: 9-10

ACTIVITY NO.: 10

NAME: __________________________________________________________ GRADE & SECTION: ________________________

GENERAL INSTRUCTIONS:

a.) Only this/these activity sheet/s is/are allowed to be returned to the adviser.
b.) Write your answer/s neatly and legibly.
c.) Read specific instructions carefully before doing the task/s.
d.) Do not submit extra paper if possible.
e.) CHEATING IS STRICTLY PROHIBITED. It is subject to punishment. (SHS Student Handbook, 12.3, p.26)
For clarifications and concerns, please contact your subject teacher.

I. Directions: Identify the characteristics of people media stated below. Choose the letter of your answer only from the
choices provided.
A. Tech Savvy D. Charismatic
B. Credible E. Updated
C. Flexible F. Articulate

_____ 1. able to be believed, capable of being believed; plausible. Worthy of confidence; reliable.

_____ 2. proficient in the use of technology, especially computers

_____ 3. knows how to use a range of technology; able to change or to do different things

_____ 4. expressing oneself easily in clear and effective language

_____ 5. in the know of the latest information

II. Create a Venn diagram showing the similarities and differences of people in media and people as media.

People in Media People as Media

Similarities

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