WHOLE BRAIN LEARNING SYSTEM

OUTCOME-BASED EDUCATION

SHS - MEDIA AND GRADE

INFORMATION LITERACY 12

4
LEARNING QUARTER

MODULE WEEK 1

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 MODULE IN

MEDIA AND INFORMATION

LITERACY

QUARTER 4
WEEK 1

The Power of Media and Information

Development Team
Writer: Jane Meryl B. Dalde
Editor: Bryan B. Ecija
Reviewer: Adelyn C. Domingo
Illustrator: Ronie P. Fiesta
Layout Artist: Ronie P. Fiesta
Management Team: Vilma D. Eda Arnel S. Bandiola
Lourdes B. Arucan Juanito V. Labao
Adelyn C. Domingo

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 What I Need to Know

Most Essential Learning Competencies (MELCS)

▪ Cite an example of an issue showing the power of media and information to affect
change.

Learning Objectives:
In your journey through the discussions and different tasks, you are expected to:
1. realize opportunities and challenges in media and information;
2. classify aspects of media literacy such as audience, content, and effects; and
3. research and cite recent examples of the power of media and information to
effect change.

What I Know

Write on a sheet of paper whether the statement of each item is TRUE or FALSE.

1. Nothing is private on social media.

2. Media provide economic opportunities for people of all ages.

3. Abuse in media and information usage can risk the consumer himself/herself.

4.The user (consumer or producer) is more powerful than the means (media and
information).

5. People are no longer mere consumers of the media and other information sources
but are now producers as well.

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 Lesson
THE POWER OF MEDIA
1 AND INFORMATION

What’s In

As a citizen, not merely of your country but the rest of the world, media and
information are undeniably important. This is because media and information equip
you with the necessary skills to become more functional and participative in the affairs
of your society. When you are exposed to media and utilize it more effectively and
efficiently, you have enormous access to information that you can use and share.
Media and communication technology are all tools at your disposal, but one thing that
will separate you from other potential users of this technology is you being a media
and information literate individual.

In the previous modules, you have been led to a path toward greater awareness
and appreciation of media and information literacy by introducing to you essential
concepts of media and information literacy. Halfway through your journey to becoming
a media and information literate individual, you have been presented with the available
tools and techniques in acquiring media messages as well as managing these
messages as information that may be utilized ethically and legally. Like every
resource, there are challenges as well as opportunities presented to you in your daily
dealing with media and information.

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 What’s New

Direction: Answer the question below.

As a student, what do you consider as the biggest challenge and biggest
opportunity offered to you by media? Enlist your answers on the table below.

OPPORTUNITIES CHALLENGES
Example:
faster communication via instant fake news on social media
messaging applications such as
Messenger, What’s up, etc.

What is It

For many years, the invention of media changes the way people live. It
influences people when it comes to lifestyle, philosophical, psychological, and
emotional as well. Nowadays, we cannot deny that media has the power to change
and manipulate things. Virtually every day since early childhood, it has been playing
an important role in forming our personality, enriching our background knowledge,
providing us with information of any kind.

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Media Effects
Media is pervasive. This being the case, you might not notice the subtle ways
media influence your attitude and behavior. Media has a particular power over
audiences that media scholars call the third-person effect. This is an effect that can
make you think that media messages affect others but not you. This can happen
because you are made to think that media content may be too banal or simple to have
any effect on you. You must remember the three basic principles about media effects
(Potter, 2011):
1. media effects are constantly occurring because of media’s constant and
direct/indirect influence on you;
2. media work with other factors…in exerting influence; and
3. you can control the effects process in your life.

Economics of Media: Ratings and Revenues

The economics of media can be explained in the simple equation Ratings=

Revenues. As a commercial industry, the media earns profit through advertisement.
Advertisers pay for airtime or ad-space in media platforms to reach or to promote their
goods or services to the media’s audience. Advertisers are more likely to invest if there
is a high volume of consumers patronizing the media programs or content or if their
target market is among those consumers.

Ratings
It is a colloquial term for audience measurement that influence timing,
placements, and markets for media content and advertising. (Balnaves, O’Regan, &
Goldsmith, 2011) Ratings determine the number of people who watches, listens to or
reads a particular content.

Revenues
The business dictionary defines revenue as income generated from the sale of
goods or services, or any other use of capital or assets, associated with the main
operations of an organization before any costs or expenses are deducted.

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The Opportunity
The Philippine media is a great asset in the country’s economy. In fact, the
Philippines Star reported that in the year 2010 alone, the creative or copyright-based
industries contributed P661.23 billion to the Philippines economy.

The Challenges

Despite thriving as an industry, the media remains vulnerable to economic

threats. The most notorious among them is privacy. Privacy is defined as the
unauthorized use of another’s production, invention, or conception especially in
infringement of copyright by the Merriam Webster’s Dictionary.
The existence of cheap or even free digital technologies like torrent
downloading makes piracy even more attractive to consumers.

Media and Information for education

Media and information have made a radical impact in education. Learning has
never been easier and at the same time more complicated than it is today in the age
of media and information.

The Opportunity

Merriam-Webster’s dictionary defines education as the knowledge, skill, and

understanding that you get from attending a school, college, or university. Today,
education has taken whole new meaning with media and information.

Online education is now a fast-becoming trend in society. Schools and

universities are adopting this practice as part of their offered services. Everyone with
access to the internet need not physically attend a class to get an education. This
setup is popular among those who wish to further their education but do not have the
time or energy to deal with regular school. With media and information, one can earn
a degree from the comfort of their homes.

Education traditionally requires a student to prove that learning took place. To

do so, one must be able to pass exam that will test their knowledge on a certain subject
and produce outputs that will confirm if they can apply that knowledge. Media

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information makes this process a little less rigorous through content contribution. By
allowing people to share their knowledge online for others to see, the network of
experts can check and balance each other’s understanding of subjects, therefore
refining learning through interaction.

The convenience, abundance, and interconnection, aspects of media and

information for education are opportunities worth taking advantage of.

The Challenge

In education, the opportunities brought about by media and information is also

to be blamed for its many challenges. Not only does this promote laziness, but
constant access also puts a lot of pressure on servers, requiring constant upgrades
and regular maintenance around cyberspace.
The overwhelming amount of content to but found online requires the tedious
process of sorting through unnecessary or unrelated content to one’s research. As
challenging as it may be, it is necessary. Allowing anyone with access to the internet
to contribute to the network of information raises credibility and authenticity issues.

Media and Information for Social Science

The society is heavily influenced by media and information. It is no surprise
then that media and information have been linked to social changes. Oxford
bibliographies referred to the social change as a significant alteration of social
structure.

The Opportunity

Among the first to realize the possible positive applications of the media and
society’s co-dependent relationships were Daniel Lerner and Wilbur Schramm. In their
perspective works, The Passing of Traditional Society (1958) and Mass Media and
National Development (1964) served as the founding texts of development
communication according to University of Pennsylvania (UPenn). Development
communication uses communication to aid in the development of society. One
practical application of this is community-based media programs. Through information
dissemination, promotion of development advocacies, and providing a medium for

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social interaction among communities, these types of programs pave the way for a
positive social change.

The Challenge
Media and information have the power to sway society’s beliefs and perception.
People have the tendency to receive data from the media and accept it as fact right
away without conducting due diligence.

Effect of media in politics

Politics regulates the media industry. They enforce the rules and regulations
governing the media industry as prescribed in a country’s current political system. It is
for this reason that the nature of media varies from country to country.

The Opportunity

The interrelationship between media and politics provides a fair foundation in

nth function of media as a source of information. Provisions in the law like the Freedom
of Information Bill which mandates the release of public documents to those who
require it benefits the media in their access to information and the government in its
war against corruption (The Official Gazette).

The Challenge

As a developing country, the governments concentrate on solving problems like

poverty, unemployment, lack of proper healthcare, and access to education. The
shortage of government funding, not to mention the lack of projects and programs,
that help cultivate creativity – which is the core of media – prevent the media industry
in reaching its potential for success. Even the weak enforcement of certain laws to
protecting the media exposes them to threats that could have damaging repercussions
on the industry.

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 What’s More

Direction: Answer briefly the question below.

Are there any social movements that you have participated so far? If none,
which among those that had already been transpired would you have most likely
participated in if you had the opportunity? In these instances, how would you have
utilized social media and the World Wide Web?
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

What I Have Learned

Media and information present opportunities and challenges for greater

involvement and social presence. Being adept in proper processing of media
messages help you avoid building automatic responses or normalized routines when
handling these messages. As digital natives, you are expected to anticipate and hurdle
the challenges and exploit the opportunities of media and information especially in the
Digital Age.
Challenges are meant for you to explore possibilities and opportunities. In the
greater scheme of things, media and information are so pervasive. You may not be
able to control media, but you can strive to control their effects.

Activity:

Directions: Research a news article (2015 – up to present) on the internet or

newspaper about an event that shows the power of media and information as an

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instrument in making change. Write the title and cite the source of the news. Then, on
a sheet of paper, write a summary and reaction about the article.

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

What I Can Do

PERFORMANCE STANDARD: Create an example of an issue showing the power

of media and information to effect change.

SITUATION: You are an online English teacher for ESL (English as a second
language) learners. Your main clients are Japanese and Koreans overseas who
would like to learn conversational English.

GOAL: Your task is to deliver a manuscript speech that discusses about social
networking and its advantages. Your speech aims to educate your clients about
maximizing the potential of social networking as a communication tool, and at the
same time, be able to converse in English more effectively. Your output should be
able to explain in simple terms some ethical considerations in engaging in social
networking.

ROLE: An online English teacher

PRODUCT:
For online: a recorded 2 to 5-minute speech discussing the power of social
networking as a communication tool
For printed/modular: a copy of the manuscript speech discussing the power of
social networking as a communication tool
AUDIENCE: Grade 12 learners and MIL teacher
STANDARD: Your output will be evaluated in terms of Organization, Content,
Language and Word Use as indicated in the rubric on the next page.

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 Rubric for Speech Writing

CRITERIA OUTSTANDING SATISFACTORY DEVELOPING BEGINNING RATING

5 4 3 2

Organization Ideas are Ideas are Ideas are Ideas are poorly
arranged arranged arranged arranged
logically. logically but logically but logically;
Five or more needs a little could be however, only 1-
sufficient claims improvement. improved. 2 claim/s and
and evidence Three to four Only 2-3 claims evidence is/are
are well sufficient claims and evidence presented to
explained to and evidence are given to persuade the
persuade the are explained to persuade the audience.
audience. persuade the audience. Appropriate
audience. Appropriate organizational
Appropriate
organizational pattern is
organizational Appropriate
pattern is observed, and
pattern is organizational
observed, and transitions are
observed, and pattern is
transitions is not smooth.
transitions are observed, and
somehow
smooth. transitions are
smooth.
slightly smooth.
Content Content is Content is Content is Content is not
relevant and relevant and relevant and relevant and not
well well developed. but is not well well developed.
developed. Purpose is not developed. Purpose is not
Purpose is clear and Purpose is not clear and
well-defined. defined. Main clear and defined.
Main points are points are not defined. Main Arguments are
stated clearly. points are not sound but is not
stated clearly.
Arguments are stated clearly. supported with
Arguments are
sound and but is Arguments are valid and
sound and
not supported sound and but credible sources.
supports with with valid and is not supported
valid and credible with valid and
credible sources. credible
sources. Introduction sources.
Introduction somehow
captures captures
listener’s listener’s
attention. attention.
Speech is
ended
effectively with
a review of the
main points.

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Language Uses Uses Use words that Use words that
and Word sophisticated appropriate may be unsuited the
Choice and varied language and unsuited to the topic, audience,
language that is word choice, topic, or purpose of the
suited to the but with less audience, or speech; word
topic and sophistication, purpose of the choice lacks
audience; word expressiveness speech; word originality and
choice is and/or choice lacks somehow
concise, originality. originality and affected the
original, and fails to convey content of the
effectively an appropriate speech.
conveys the tone for the
appropriate speech.
tone given the
purpose of the
speech.
Grammatical Speech Speech contains Speech Speech contains
Correctness contains no few grammatical contains minimal
grammatical errors. minimal grammatical
errors. Sentence grammatical errors that
Sentence structure and errors that do sometimes affect
structure and the writers’ the speech’s
not affect the
the writers’ grasp on content and hurt
speech’s
grasp on grammar quality of the
content. speech.
grammar enhances the
enhance the quality of the
quality of the speech.
speech.

Assessment

Write on a sheet of paper whether the statement of each item is TRUE or FALSE.

1.) Philippine is the social media capital of the world.

2.) People also use social media to promote products and services. Not only

promoting business but also to promote awareness and give entertainment.

3.) People use social media to have entertainment and of course for relaxation

like listening to music, watching funny shows, or looking your favorite

celebrities.

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 4.) Social media is also best to use for sharing offensive thoughts and rants.

5.) Social media can also be one of the main reasons why people are having

problems with mental health such as depression.

Answer Key

5 True 5 True
4 False 4 False
3 True 3 True
2 True 2 True
1 False 1 True
Assessment What I Know

References

The Power of Media and Information. 2019.

https://www.slideshare.net/eivyportuguez/the-power-of-media-and-
information-179025026.Retrieved: May 16, 2021.

E-Learning Guide on Media and Information Literacy. n.d.

https://sites.google.com/view/elearningmil/lessons/the-opportunities-
challenges-and-power-of-media-and-information. May 16, 2021.

Mahilum, Nick. n.d.“The Power of Media and Information Literacy, and the
Responsibility of the User”.
https://doobidoobidapdap.wordpress.com/2017/09/06/the-power-of-media-
and-information-literacy-and-the-responsibility-of-the-user-2/. May 17, 2021.

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