An International Marketing on

Increasing the Marketability of

Iran's Pistachio Nuts
Presented by: Group 1
A snack can be one of the most effective tools in our body
for keeping blood sugar levels stable, metabolism running,
and weight loss on track. However, if we choose unhealthy
snacks, our risk experiencing the opposite effect. Excessive
junk food consumption is a cause of cardiovascular disease,
type 2 diabetes, non-alcoholic fatty liver disease, and some
cancers.

 Who we are
We are the Rals n Go company, and we
provide a healthy snack made from Iranian
pistachio nuts. Rals n Go is derived from the
last letter of the surname of each member in
the group. Our mission is to provide a healthy
snack to health-conscious customers while
also providing a high-quality product, and our
vision is to become the brand that provides a
healthy snack all over the world.
 Our Product
Rals n Go will sell roasted
Pistachio made up snack . The
advantage is that the Pistachio
product is gathered by local
farmers in a natural
environment and made by
local farmers. The end result is
a healthy, pleasant beverage
suited for the entire family and
around the world.
.
 Our Brand Logo
The black color background
symbolizes the mystery and
classic taste of the product.
The nuts in the logo reveals the
product of the company.
Finally, the letters are in
simplest format to make it
simple and readable. We also
indicated the tagline of the
business for the consumers to
remember the company.
 Our Tagline
The company’s tagline will be
“Your daily nuts”. The tagline
elaborates the mission of the
business. It also communicates to
the consumers to buy it and eat it
every day as their daily snack.
Our Packaging
Pistachio snacks used a clear window
on the front of the packaging so that
consumers could see the nuts they
were about to buy and determine
whether or not they met the roast
profile they were looking for.
Furthermore, transparency improves
consumer perception of food
freshness, which is important to
specialty roaster customers.

Our Packaging
Labels are often stick on the
back of the packaging
containing the nutritional facts
of what Pistachio Snack has.
Container of Pistachio Snack
has been indicated which is
Classic roasted salted, also the
size of the use packaging zip
locked was provided.

 Target Market
The company’s target market would be all Pistachio
nuts lovers and health-conscious people of
effeminate gender and has the capability to avail the
products. Because the product is incredibly
nutritious, the company can meet its needs.
However, the company’s target market includes
people of all ages, whether professional or not, male
or female, residents of the community.

 Distribution Channel

The example image demonstrates the

strategies the company uses to get its
roasted pistachio nuts in front of as many
customers as possible. Below are three
(3) examples of distribution channels that
the company considered using.

1. .Producer to market to consumers is the basic method to sell the product.

2.This method connects the producer to the online platform and then the
consumer. The company widens its distribution network by posting on
various social media platforms, where it is creative and relevant to many
modern consumers.
3.The producer to resellers to consumer method involves a third party in the
distribution of the product to the consumer.

Thank you!