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Members:

Cruz, Joshua
Caraan, Jaime
Perez, Jhude
Policarpio, Kayle
Clemente, James

DEEZ NUTZ
BUSINESS PLAN
Executive Summary
Deez Nutz is a small business created and owned by students of Grade 12
Kepler. It is an online-based shop that sells a variety of flavored nuts. A sweet
delicacy that you can eat anytime and anywhere you like. Deez Nutz ensures
our dear customers that all of the material and ingredients used are guaranteed
clean and fresh before cooked, packed and delivered to your doorsteps. The
business aims to exceed the customers’ expectations by providing high-quality
products to satisfy the needs and desires of the customers, and at the same
time, to generate income. The business aspires to expand its services by
constructing a physical store at 458 San Lorenzo St. Tuktukan, Guiguinto, Bulacan
for the continuous success from operating online. To serve more and more
customers around the area. Deez Nutz intended to pursue customers of all ages
and genders. We will be happy and glad to serve you. We aim to be a
customer friendly business that can provide unique, fun, delicious and
affordable delicacies on the go.

Company Description
The name of our business is "Deez Nutz". This type of business is a general
partnership because we owners, 12 Kepler students, came up with this idea. This
is also convenient for many people because it is food. The service of Deez Nutz
will make everything easier for their customers. Entrepreneurs will make sure to
serve the foods with a comfortable and clean atmosphere. The service at Deez
Nutz will be good and make sure that customers are their top priority. The goal
of Deez Nutz is to provide high-quality products yet affordable that will give
satisfaction and happiness to our customers. It allows everyone to sample the
taste of greatness for an affordable price. We strive to differentiate our products
from others by offering the finest quality. It will give customers the chance to
create new recipes that are perfect for every occasion. Entrepreneurs decided
to place the Deez Nutz at 458 San Lorenzo St. Tuktukan, Guiguinto, Bulacan.
They chose this location since it is the most convenient for the entrepreneurs
because it is the nearest to them. They think it's the best since it is also an eco-
friendly place. We attempt to set ourselves apart from the competition by
providing the highest level of quality.

Market Analysis
Market Analysis Summary
The market consists of an average of 5,000 students who are studying
around Bulacan, Deez Nutz expects to have about a minimum 10 percent or
500 (at least) of the market by the end of the school year.

Target Market Segment Strategy


The target customers that the company plans to market are not just
students but everyone who loves nuts (around Bulacan). Research shows that
Asia Pacific nuts and seeds market accounted for significant share due to rise in
population demand for the healthy and nutrient rich foods. Deez Nutz the sole
purpose is not just to market but also to help people who love to eat nuts but
conscious to their health.

Market Needs
North America, Europe, Asia Pacific, Latin America, and the Middle East
and Africa make up the geographical segments of the global market for nuts.
Due to rising health consciousness and increased production of seeds and nuts,
the North American nuts market is growing at a moderate rate. This is driving the
industry. The market for nuts in Europe is expanding as a result of more people
eating genetically modified crops, an increase in the risk of diabetes and
cardiovascular disease, and the introduction of novel products by market
participants. Due to rising consumer demand for nutritious foods, an increase in
the number of retail locations, and a high market share in Asia Pacific for nuts,

Market Trends
The global nuts and seed market is predicted to be driven by the growing
use of nuts as high-value and healthy food inclusion ingredients by processed
food producers. Because they include a sizable quantity of protein and iron,
including nuts in moderation in a diet is linked to health advantages like
managing weight and preventing cardiovascular disease.
The worldwide nuts market is predicted to be driven by shifting consumer
food consumption patterns as well as an increase in the use of nuts in processed
food items by food producers. The availability of a variety of nut and seed
flavors, including roasted, smoky, and salted, is anticipated to increase
consumer demand for nuts, and the rising competition between the major
players regarding product innovation and pride is anticipated to increase the
product diversity of the businesses.

Organization and Management


The most significant of all is the owner of the business, who is in charge of
everything. Deez Nutz form of business is partnership. A partnership is an
arrangement between two or more people known as business partners. In our
case, we have five (5). Mr. Joshua Cruz works as our CEO, and our partners are
Mr. James Clemente, Mr. Jhude Peres, Mr. Jaime Caraan, and Mr. Kayle
Policarpio. They merge themselves to contribute money to our industry, but
divide the profits among themselves managing the business, but it limits their
liability for one another's actions.

Service or Product Line


We sell a delicacy in a variety of peanuts, including cashew, roasted
peanut, and others. Given that peanuts are a good source of protein, fat, and
fiber, consumers will benefit from this product. Despite the fact that they are
high in fat, peanuts mostly contain "good fats" that help decrease cholesterol.

As an entrepreneur that are just starting to run a business we must know


what is the best intellectual property that is suitable for the business. Intellectual
property contributes to the value and success of your business. So, it needs to be
monitored and protected. The entrepreneurs think that patent filings are the
most suitable for the business. Patents are granted for new, useful inventions,
and they will give you the right to prevent others from making, using, or selling
your invention

Marketing and Sales


The target of Deez Nutz will be available to everyone, whether you are a
kid, teenager, or an adult. Other than that, we have no specification in terms of
gender, BMI or race because it's suitable for the public, especially for those who
need motivation in their lives. Nowadays, as we recover from the pandemic,
people still experience stress and depression due to online classes, working, or
other personal issues. We want them to feel comfortable and satisfied with every
serving that Deez Nutz will give them. The entrepreneurs will conduct a
promotion through social media. We can use social media as a great
advantage in promoting our product since as we all know, most people
nowadays are using social media. Another strategy that we will conduct is to
hold events. Make marketing and promotion offer free admission and hold it on
a holiday so that as many people as possible can attend. As for the individuals
preferring to shop online. To sell the product quickly, you could join e-commerce
websites or internet directories such as Grab Food, Food Panda, and others. We
believe that with this marketing strategy we can attract and gain a lot of
customers that will lead to greater income or revenue of the company.

Funding Request
Entrepreneurs will need money to operate their business, and they will look
to their corresponding family or friends for help in providing them with financial
support or sponsorship that can support the business in the long term in
achieving its objectives. The money that the business owners would acquire will
be used to purchase things the company would need, such equipment and
supplies. As soon as the company makes a profit, the business owners will make
sure to pay its debts.

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