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Business Plan For Soap Makingdocx
Business Plan For Soap Makingdocx
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OCTOBER 2013
1
TABLE OF CONTENT
Chapter Page
Table of Content 2
Executive Summary 5
2.8 Competition 12
2
3.1 Description of the Location / Factory 15
Documentation 18
Cost Assumptions 22
3
5.2 Start up Capital Estimation 27
4
EXECUTIVE SUMMARY
Liquid soap as a washing agent is fast replacing detergents in Nigeria. Since the advent of liquid
soap in Nigeria, the detergent producers have not found it easy copping with the competition. This
is because of the simple fact that liquid soap is fast gaining grounds for laundry and dish washing.
Liquid soap has several advantages over Soaps and detergents hence its preference for laundry
and dish washing. Since the advent of liquid soap in Nigeria, several skill acquisition centers have
incorporated liquid soap making into their curricula hence the proliferation of several small scale
liquid soap production companies.
The entire process of soap making, from start to finish, takes about 2 days which include mixing
the raw materials, letting it cool down and molding the mixture to obtain the finished product.
Cooperative Background
We commence operation about a year ago. We intend to start new business by going into soap
making production.
Marketing
Our cooperative aims at producing a minimum capacity of 3,000 cartons of 75Cl bottles
per month.
There are a lot of ways to market our liquid soap. We shall package it as a souvenir in weddings
and birthday parties.
We shall extend our marketing to drop supermarkets and grocery stores, supply it to restaurants
and eateries, supply it to bars and cool joint owners, supply it to guest houses and hotels.
Financial Plan
5
Duration = 24 months
Sales and Cost forecasts as well as Profit and Loss statement reveal the following:
Moratorium: = 2 months
The purpose of the loan is for operational expenses, procurement of water treatment plant
and office equipments.
The risks
The risks identified in this business are fire outbreak, accidental discharge of reagents for
laboratory analysis, sustaining injury within the factory, motor accident that may involve the
truck drivers and theft.
We shall mitigate the risk challenges through insurance policy against fire, installation of
fire extinguisher and provision of First Aid Box for staff.
CHAPTER ONE
6
7
BUSINESS OVERVIEW
Liquid soap as a washing agent is fast replacing detergents in Nigeria. Since the advent of liquid
soap in Nigeria, the detergent producers have not found it easy copping with the competition. This
is because of the simple fact that liquid soap is fast gaining grounds for laundry and dish washing.
Liquid soap has several advantages over Soaps and detergents hence its preference for laundry
and dish washing. Since the advent of liquid soap in Nigeria, several skill acquisition centers have
incorporated liquid soap making into their curricula hence the proliferation of several small scale
liquid soap production companies.
Making soap is a creative hobby one can turn into a successful business because everyone
needs soap. Every bar must eventually dissolve, so every customer can be a steady
customer, provided our soap is good. As with anything else, quality will be the determining
factor in the success of our business. We hope to make good products in order to capture
sufficient public interest which can make our business to thrive.
b. Business Location
Mission
Our mission is to create value for customers by continually improving health and reducing
preventable illnesses through the use of our soap.
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Objectives of the Business
The objectives of our cooperative are the following:
Develop a complete product which meets regulatory standards by second month of Year 1.
Become the specialty soap of choice for restaurants and day cares across the community
by the end of Year 2.
Achieve sales of N5 million by the end of Year2.
A branding campaign to build awareness of our products as the standard for ensuring
good washing compliance.
Consistent education on hand washing and personal hygiene.
In the recent years, we have seen massive changes in this industry, these changes include:
New technology
National Competitive pressures
Unstable foreign exchange.
Workers bad attitudes
It has been a challenging time for many enterprises producing soaps. Competition has been
fierce, market shares have been changing rapidly, and some players have experienced severe
financial problems.
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CHAPTER TWO
MARKETING PLAN
The industry is highly competitive due to the fact that many players are involved. A lot of trainings
on soap making are going on every day. New players are entering the market on a regular basis.
The major strategy in order to become a force to reckon with is to have a well planned out sales
and marketing strategy.
Considering the large scope of our potential markets, we feel it is imperative to focus our limited
resources on a particular geographic region where we can establish demand for our product. After
successful market penetration, we will begin implementation into the restaurant and hospital
markets.
Our target market includes restaurants, eateries, laundry and dry cleaning companies.
These markets consist of medium to large organizations. Organizations such as Mr.
Biggs, Tantalizers, Chicken Republic and Captain Cook represent very attractive
opportunities for our products.
Organizations of this type are attractive because they are well managed, successful,
health conscious and nationwide. Within these organizations we will target decision level
managers with the power to implement use of our product in those locations.
Our Coop will produce a line of institutional liquid soaps with a quality raw materials blended into
the mixture, utilizing the brightest colors possible .
The liquid product will be packaged in 75cl plastic bottles while the bar soaps will be wrapped in
high density nylon.
Pricing Strategy
11
The method adopted for setting our prices is prevailing market price method. We intend to
have an introductory price that is 10% less than the prevailing market price.
Selling Price:
b. Sales Method
We shall give priority to customer care and satisfaction. Good public relations must be
established. We shall see our prospective customers to be our real employers. In selling our
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products, we shall supervise our sales agent in the selling process. Every member of staff is a
potential marketer of our products. Appropriate commission shall be giving to members of
staff that could open and close a sale. We shall give some determined discount to consistent
customers, dealers and agents.
As a matter of policy, we shall allow credit facility to only accredited dealers and those who
can give us a credible guarantor.
2.8 Competition
In the market we shall be competing with, but not limited, to the following products:
1. Morning Fresh
2. Mama Lemon
3. Harpic
4. B-29 Bar Soap
5. Sunlight Soap
6. Canoe Soap
Sales Assumptions:
1. The sales are expected to be high during dry season. Obviously, a lot of people get thirsty
when the weather gets hot. In addition, during ceremonies like house warming, naming,
wedding, burial, Christian and Muslim festivals, there shall be increase in sales.
2. Sales fall during the raining season.
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Sales Forecast
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CHAPTER THREE
PRODUCTION PLAN
Table 3.1
Equipment Unit Cost Value Life Span Monthly
(Months) Depreciation
Reverse Osmosis 1 1250000 60
1,250,000.00 20,833.33
Bottle Packaging 1 1450000 60
Machine 1,450,000.00 24,166.67
PVC Label 1 250000 60
250,000.00 4,166.67
60 kva generator set 1 750000 120
750,000.00 6,250.00
Distribution Van 1 1500000 60
1,500,000.00 25,000.00
Shrink Wrapper – 1 850000 60
Full Automatic 850,000.00 14,166.67
Composite filters 1 1100000 60
(sand and carbon) 1,100,000.00 18,333.33
Air Ultraviolet 2 45000 60
Sterilizer (AUV) 90,000.00 1,500.00
Water Tanks 3 30000 60
(2,000L) 90,000.00 1,500.00
Pumping machine 6 15000 60
90,000.00 1,500.00
Ozonator (8g) 1 850000 60
850,000.00 14,166.67
Automated Sachet 1 420000 60
filling Machine 420,000.00 7,000.00
1
15
- -
1
- -
8,690,000.00 138,583.33
COST ASSUMPTION
1. It is expected that when sales or demand increases, the cost of production must also
increase.
2. Since season affects our business positively as well as negatively, the cost of production is
likely going to fall during the raining season.
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3.3 Cost Forecast
17
3.4 Operating Activities
Salary
Expenses 494,000 494,000 494,000 494,000 494,000 494,000 494,000 494,000 494,000 494,000 494,000 494,000
Repair &
Maintenance
100,000 80,000 110,000 50,000 85,000 60,000 40,000 10,000 120,000
Advertising
4,000 5,000 8,000 5,000
Delivery
/transport 24,000 24,000 24,000 28,000 28,000 30,000 24,000 24,000 26,000 28,000 28,000 30,000
Telephone
6,000 4,000 4,000 6,000 6,000 6,000 6,000 5,000 5,000 5,000 4,000 6,000
Utilities
136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000
Total
Operating
Expenses 764,000 743,000 768,000 714,000 749,000 734,000 700,000 659,000 671,000 668,000 662,000 786,000
Initial
Operating
Expenses 764,000
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3.5 Production Process and Techniques
1. Put all of your oils and beeswax into the pot and place it on the stove element at about level 3 (low). You
want to heat the oils very slowly. If you heat the oils too high it will take much longer for it to cool to the
temperature to make soap.
While the oils are heating use a bit of vegetable oil to oil the plastic container that
you will be using as your mold. Use the freezer paper (shiny side towards the
soap) to line the bottom of the plastic container, smooth the paper as much as
possible. The oil keeps the paper in place and the paper ensures that you can
remove your soap from the mold without sticking. Tape the edges of the freezer
paper to the outer sides of the mold.
2. Clip your thermometer on the edge of the pot and remove the pot from the element.. The temperature
should be about 150o . If it is higher, don't worry, it will cool down in time.
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Mixing the Lye:
Important: Please read the warnings on all of the pages
Lye
Distilled Water
Stir Stick
Rubber Gloves
Pyrex Container
and
Safety Glasses
3. When the oils and lye mixture are at the right temperature you are ready to begin pouring. Remove the
Thermometer and rinse and wash thoroughly. Set aside
Slowly mixing the oils pour the lye mixture into the pot with the
oils. Keep stirring slowly. Stir, stir, stir,…. and stir some more.
Some people say that if you stir too quickly you will ruin the soap,
others say if you stir too slowly you will ruin the soap. There is
much discussion about this stirring, I suppose because there is so
much of it. I stir so as not to slop any out of the pot, otherwise I
have not had any problems in that regard. You have to stir for
about 20- 30 minutes, I usually only can stand to wait 20 minutes.
If the mixture starts to thicken, you are just about done, if not
proceed to the next step.
If you have a stick blender, put it into the pot and turn it on. Make
sure you don't mix in any air, always keep the hand blender under
the surface of the liquid, you don't want to stir in any air, or
splash any of the mixture.
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Add any herbs or colouring quickly and all at
once. Use the stick blender to mix everything
together.
Add your fragrance. Some fragrances are not
designed for soapmaking and will seize your
soap. Always use
fragrances which have been tested in cold process
soap or essential oils.
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Table 3.5: Opening Stock
Stock / Item Quantity Unit Total
Cost
50cl Sachet Nylon 150000 1
150,000.00
Packaging Nylon 15000 3
45,000.00
50cl Bottle 80000 12
960,000.00
75cl Bottle 55000 14
770,000.00
-
Bottle caps 135000 1
135,000.00
Labels 135000 1
135,000.00
-
TOTAL
2,195,000.00
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CHAPTER FOUR
The business is owned by Akure Solid Pillar Foundation Cooperative Multipurpose Society,
comprising of ten members.
General Manager
Production Manager
Marketing Manager
Accountant
ORGANISATION CHART
Managing Director
Production Manager (Existing)
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Details of Salary Schedule
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CHAPTER FIVE
0 10,000,000.00
25
1 10,000,000.00 - 166,666.67 166,666.67 166,666.67
26
Table 5.3:Bi-Monthly Profit and Loss Statement (24 Months)
Components 1 2 3 4 5 6 7 8 9
TOTAL
SALES 10,800,00 12,990,000. 15,180,000. 16,980,000. 14,710,000. 12,960,000. 11,870,00 11,755,000. 12,570,000. 1
0.00 00 00 00 00 00 0.00 00 00 0
TOTAL
COST OF 8,698,000 10,497,500. 12,297,000. 13,768,600. 11,915,500. 10,477,400. 9,581,000. 9,487,100.0 10,149,500. 1
SALES .00 00 00 00 00 00 00 0 00 0
GROSS
PROFIT 2,102,000 2,492,500.0 2,883,000.0 3,211,400.0 2,794,500.0 2,482,600.0 2,289,000. 2,267,900.0 2,420,500.0 2
.00 0 0 0 0 0 00 0 0 0
EXPENSES
Operating
Expenses 764,000.0 743,000.00 768,000.00 714,000.00 749,000.00 734,000.00 700,000.0 659,000.00 671,000.00 6
0 0
Interest
333,333.3 333,333.33 333,333.33 333,333.33 333,333.33 333,333.33 181,818.1 181,818.18 181,818.18 1
3 8
Depreciation 277166.6
667 277,166.67 277,166.67 277,166.67 277,166.67 277,166.67 277,166.6 277,166.67 277,166.67 2
7
Rent
12,000.00 12,000.00 12,000.00 12,000.00 12,000.00 12,000.00 12,000.00 12,000.00 12,000.00 1
TOTAL
EXPENSES 1,386,500 1,365,500.0 1,390,500.0 1,336,500.0 1,371,500.0 1,356,500.0 1,170,984. 1,129,984.8 1,141,984.8 1
.00 0 0 0 0 0 85 5 5 5
NET
PROFIT 715,500.0 1,127,000.0 1,492,500.0 1,874,900.0 1,423,000.0 1,126,100.0 1,118,015. 1,137,915.1 1,278,515.1 1
BEFORE 0 0 0 0 0 0 15 5 5 5
TAX
Income Tax
35,775.00 56,350.00 74,625.00 93,745.00 71,150.00 56,305.00 55,900.76 56,895.76 63,925.76 8
NET
PROFIT 679,725.0 1,070,650.0 1,417,875.0 1,781,155.0 1,351,850.0 1,069,795.0 1,062,114. 1,081,019.3 1,214,589.3 1
AFTER 0 0 0 0 0 0 39 9 9 9
TAX
CASH
INFLOW
Cash at Hand
(beginning of 764,000.0 1,732,891. 2,183,617.4 2,981,568. 4,142,798.9 4,874,72 5,324,59 5,766,78 6,227,
month) 0 67 2 18 4 4.70 5.45 5.61 0.76
Cash Sales
10,800,00 12,990,00 15,180,000. 16,980,00 14,710,000. 12,960,0 11,870,0 11,755,0 12,570,
0.00 0.00 00 0.00 00 00.00 00.00 00.00 00.00
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Equity
2,500,00
0.00
Loan Proceed
10,000,0
00.00
Total Cash
Inflow 12,500,0 11,564,00 14,722,89 17,363,617. 19,961,56 18,852,798. 17,834,7 17,194,5 17,521,7 18,797,
00.00 0.00 1.67 42 8.18 94 24.70 95.45 85.61 80.76
CASH
OUTFLOW
Pre-operating
Expenses 9,541,00
0.00
Opening
inventory 2,195,00 8,698,000. 10,497,50 12,297,000. 13,768,60 11,915,500. 10,477,4 9,581,00 9,487,10 10,149,
Total Cost 0.00 00 0.00 00 0.00 00 00.00 0.00 0.00 00.00
Operating
Expenses 764,000.0 743,000.0 714,000.0 734,000. 700,000. 659,000. 671,00
0 0 768,000.00 0 749,000.00 00 00 00 00
Interest
333,333.3 333,333.3 333,333.3 333,333. 181,818. 181,818. 181,81
3 3 333,333.33 3 333,333.33 33 18 18 18
Loan
Repayment 909,090.9 909,090.9 909,090. 909,090. 909,090. 909,09
- 1 909,090.91 1 909,090.91 91 91 91 91
Income Tax
56,305.0 55,900.7 56,895.7 63,925.
35,775.00 56,350.00 74,625.00 93,745.00 71,150.00 0 6 6 6
Total Cash
Outflow 11,736,0 9,831,108. 12,539,27 14,382,049. 15,818,76 13,978,074. 12,510,1 11,427,8 11,293,9 11,975,
00.00 33 4.24 24 9.24 24 29.24 09.85 04.85 34.85
Cash Balance
(end of the 764,000. 1,732,891. 2,183,617. 2,981,568.1 4,142,798. 4,874,724.7 5,324,59 5,766,78 6,227,88 6,822,
month) 00 67 42 8 94 0 5.45 5.61 0.76 5.91
SENSITIVITY ANALYSIS
0 1 2 3 4 5 6 7 8 9 10
Red Rev 9,251,20 11,778,3 13,890,8 15,969,2 15,082,2 14,267,78 13,755,6 14,017,42
20% 0 13 94 55 39 0 76 8 15,038,305 16,970
Inc Cost 11,305,7 14,420,1 16,539,3 18,191,5 16,074,7 14,386,64 13,141,9 12,987,99
15% 75 65 57 85 85 9 81 1 13,771,635 15,495
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4,808,83 (7,623,9 (2,231,9
NPV 3.47 55.15) 32.97)
IRR 28% 6% 16%
CHAPTER SIX
Mitigation Strategies
i. Fire Hazard / Outbreak
Fire Hazard or Outbreak refers to a situation when the factory and/or its machinery
ignite as a result of error committed by member of staff.
In order to prevent such occurrence, the management shall ensure strict compliance
to instructions on the usage of the machineries. All electrical appliances must be
switched off before the company closes for the day. Industrial fire extinguisher must
be installed at strategic point in the factory.
ii. Machine and Vehicle Breakdown
Machine and vehicle breakdown is a situation where these equipments cease to
function due to technical fault
In order to avoid these situations, control measures must be put in place to provide
adequate servicing for all machines.
iii. Employee Accident
To curb this accident, operators must be well trained and vast in the used of the
equipment. He/she must be sensitive and conscious to the factory environment.
Secondly, men and women of good medical records shall be employed. However,
First Aid Boxes shall be made available in the company.
iv. Safety of the Equipment Location
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The equipments are safe and secure due to the tight security arrangement put in place by the Cooperative
Society coupled with the security surveillance of the industry park.
i. Strength:
We have quality products with Timely production. Timely delivery of
attractive Packaging at affordable Products. Our products are prepared
prices. to meet needs of people, result is
We have competent, efficient and loyal good sales
Staffs that are purpose driven to
Succeed.
iii. Opportunity:
We are close to our target market. We shall be seen as part of the
Also close to the source of raw community that offers the citizens not
Materials. Only good products but also provide employment
for the people.
iv. Threat:
Power failure. poor water supply These will affect our production since
and poor maintenance culture we largely depend on these for
of the facilities being managed by production.
Government officials.
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