A STUDY ON DIGITAL CAMERA INDUSTRY

(CANON, NIKON, PANASONIC)

Submitted to

UNIVERSITY OF KERALA

In partial fulfillment of the requirements for the award of degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by

SANUJA M SAJI

Register No: 59520457046

Under the guidance of

Dr. BALAMURALY S S
Assistant Professor, KICMA

KERALA INSTITUTE OF CO-OPERATIVE MANAGEMENT

NEYYARDAM

2020-2022

UNIVERSITY OF KERALA
 DECLARATION
I Sanuja M Saji, MBA,student of Kerala Institute of Co-operative Management,
Neyyardam, declare that the Internship (industry study) titled A study report on Digital
Cameras, submitted to the University of Kerala in partial fulfillment of the requirements for
the award of the Degree of Master of Business Administration is a record of the original and
independent work done by me during the period of one month, and has not formed the part
or basis for the award of any other Degree or Diploma, Fellowship or any other similar titles
to any candidate of this university or any other university.

Thiruvananthapuram Sanuja M Saji

Date Reg no: 59520457046
 ACKNOWLEDGEMENT

I wish to express my gratitude to all those who provided support to complete this report.

I express my sincere thanks and gratitude to Dr. Balamuraly S S guide and faculty of
timely advice, good guidance and valuable suggestions in support of which; I could
complete this Internship programme and the report in time.

I extend my heartfelt thanks to Dr. Stanley George, Director, KICMA, Neyyardam for
granting me permission to undergo the study Programme and the valuable guidance and
support provided to complete this successfully.

Above all I would like to thank God almighty without whose blessing, I would not have been
able to complete this internship.
 TABLE OF CONTENT

SI. Page
NO. CONTENT no.

1. INTRODUCTION
3
 Objectives 3
 Scopes 4
 Limitations 4
 Chapter scheme

2. INDUSTRY PROFILE
5-17
Digital Camera industry

3. COMPANY PROFILE
 Canon 19-24
 Nikon 25-28
28-31
 Panasonic

4. SWOT ANALYSIS
 Canon 36-38
 Nikon 38-40
40-43
 Panasonic

5. FIVE FORCE ANALYSIS

 Canon 47-51
 Nikon 52-53
53-57
 Panasonic

6. BCG MATRIX
 Canon 59-61
 Nikon 62
62-65
 Panasonic

FUTURE PROSPECTS
 Canon 68-71
 Nikon 71-72
72-73
 Panasonic

CONCLUSION 74
REFERENCES 75
 LIST OF FIGURES

SLNO FIGURES PAGE NO

1 Canon EOS 1100D 19
2 Nikon D3300 DSLR Camera with 25
18.55mm lens
3 Panasonic Lumix DMC Fz200 28
Front 3
4 Porter’s Five Forces Model 43
5 BCG Matrix 57

LIST OF ABBREVATION
CAGR Compound Annual Growth Rate
CCD Charge Coupled Device
CDP Contrast Detection Probability
JPEG Joint Photographic Experts
Group
MPEG Motion Pictures Experts Group

SWOT Strength Weakness Opportunity

Threat

BCG Boston Consulting Group