Bajaj Electricals Limited

Role Sales Management Associate Job Code

Business Unit Location
About us

Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a turnover of ₹4813 crores (FY 21-22),
is a part of "Bajaj Group". Our business includes Consumer Products (Appliances, Fans, Lighting), Exports, Illumination
and Transmission & Distribution (Transmission Line and Power Distribution). Our strong presence in premium range of
home appliances and cookware with brands like Morphy Richards and Nirlep makes us one of the most lovable brands
for our consumers.

While we are known for our innovative consumer products, other businesses such as Illumination and Power
Distribution & Transmission have contributed significantly towards nation building. With a rich legacy of nearly 8
decades, we have perfected our business model and at the same time continue to transform ourselves with a culture
built on ethics & integrity, agility, straight talking, teamwork and aiming for the best.

It is an exciting time to join Bajaj Electricals as we are creating a future-ready organisation based on key pillars of
customer centricity, robust governance, and best talent.

If it sounds like the place for you, Welcome Onboard! An exciting journey awaits!

Sneak Peak in your role

1. Achieve sales & collection targets:
• Achieve sales targets directly, through distributors, dealers, wholesalers, institutions, and long arm sales
personnel.
• Introduce new products & monitor sales of products regularly
• Ensure timely collection of payments
• Execute the distribution plan of the territory
• Accompany distributor sales personnel for order booking on a pre-determined cycle

2. Manage channel partners:

• Network Expansion: Appointment of new dealers & distributors

• Maintain and nurture good business relations with distributors and retail trade partners and negotiate as per
BEL terms.
• Establish stock norms with distributors per market and ensure stocking levels and replenishment.
• Monitor second sales of distributors and dealers. Ensure Product merchandising. Ensure timely settlement of
claims of channel partners.

2. Competitor Analysis:
• Provide market information and feedback on competitor schemes / offerings to internal teams.
• Collect data from market about market share, industry growth and consumer preferences.

4. Sales Administration:
• Provide product knowledge and on-the-job training to distributor Sales personnel.
• Provide monthly report on each distributor in the territory
• Ensure implementation of schemes by distributors
• Implement Sales promotion campaigns, product launches, demonstrations, displays etc.
• Regular visit to institutions

P a g e |1 6-Oct-22
 Bajaj Electricals Limited

Who are we looking for

• Passionate self-driven individuals
• Streak to think out of the box
• Ideate and brainstorm on new ideas and execute them to the T
• Ability to apply theoretical manner to best solve business challenges
• Deep domain expertise
• Ability to work in dynamic teams and liaison across teams
• Excellent inter-personal & team skills
• Communicate clearly & effectively
• A growth mindset & solution centric approach to work

P a g e |2 6-Oct-22