BUSINESS MEETING Board Director: Okay, let me check the
power point. (Checking the power
Board Director: Good morning
everyone. Thank you for being here on
time.
ALL: Good morning. (will stand)
Board Director: Hey! How are you?
(pointing out the one of her member)
Employee 1: I’m doing well.
Board Director: I heard that you went
on vacation. How was it?
Employee 1: It’s very fantastic.
Board Director: Where did you go?
Employee 1: Paris
Board Director: Wow, so jealous!
ALL: yeah.
Board Director: Okay, before we start
make sure that all of you have the copy
of meeting agenda. (while looking at
the laptop)
ALL: Yes.
Board Director: Do you have it right?
ALL: Yes.
Board Director: That’s really nice idea
to import our products to U.S or
point in the laptop) European countries like UK because we
know that foreigners are being crazy
Okay, so the purpose of our meeting
about tan skin. But for other countries
today is to discuss about new market
like China, Korea, or Japan, I don’t
because as you know our sale keep
think so because they want to have a
increasing every day from January
white skin. If we export or expand our
2017 until October. So, I think it will be
market there, we won’t get lot of
good if we could expand our market.
profit. Moreover, they strongly believe
What do you think?
in their culture that they should have
Employee 2: I think we should expand white skin, It will bring you good luck.
our market plan into overseas so that
Employee 3: I think so.
we can get more customers and can
gain a lot of profit. Board Director: Yeah. Okay, we will
move to market target. As you know
Board Director: Wow, that’s nice but if
our market target is only focus on 30
we will expand our market to overseas,
to 40 years old ages women. Should
which country should we export our
we look for new market target?
products?
Employee 3: Yeah, I think our old
Employee 2: From my point of view,
market around 30-40 age, it’s okay.
we might export our product into
However, we should focus more on the
some countries in Europe such as
younger age around 17-22 because the
England, Italy, or Germany. In other
trend of tan skin is becoming more
areas like Australia or New Zealand.
popular than before. And most of the
Moreover, it would be great if we also
people always think that tan skin is
can export our product into some
very attractive to other people.
Asian countries such as China, Korea,
or Japan.
Board Director: Okay, I really like your
idea. Like we will focus on the old
customer and looking for new
customer target. But I’m not sure that
the young age like 17-22, do they have
money to buy our products because as
you know our product is quite luxury.
Employee 1: Yes. So, we should put
our products in the mass market which
we can set a price in different levels;
low, middle, and high prices.
Moreover, to attract a new customer,
we also should set a price to be
cheaper and affordable for those who
are students and those who are
workers that receive an average
income or lower. To do so, I think we
would gain more profit and a growth of
our company.
Board Director: Okay.
Employee 4: Yes, I agree with you, but
I think we should create a small size
because some people may want to try
it before buying a big one. They don’t
want to waste a lot of money.
Board Director: Okay, that’s really nice
idea for both of you. So, we will go to
who should be the next ambassador.
Because our market will expand to
international, so I would like to know
who should be our brand ambassador.
Employee 2: In my opinion, I think
Rihana because she has brown skin
tone. She is very famous and has many
fans, so I think this is the best
technique to make our product
famous.
ALL: hmm (agreeing)
Board Director: Absolutely agree with
you because she have tan skin, and she
is very famous. Therefore, she has a lot
of fans and maybe her fans will crazy
about our product.
Employee 3: For me, I suggest Taylor
Swift because she is a famous girl and
can create a brand image for our
product.
Board Director: Okay hmm, Taylor
Swift is also okay, but the problem is
we’re selling tan skin, so our brand
ambassador should have tan skin.
Anne is quite popular but she doesn’t
have brown skin to show brand image
of our product.
Employee 1: For me, I choose I choose
Kylie Jenner, since she is very-well-
known among teenagers and has lots if
followers on her Instagram. So, I think
her influence can draw the youngers to
try our products.
Board Director: That’s really nice point
too because Kylie Jenner is the idol of
the young age. And you Jerick?
Employee 4: For me, I suggest for a
guy, I think of Zac Efron as his image s
a healthy sport man, so he suits our
product best.
Board Director: Wow, That’s really
nice idea because I don’t have in mind
that the guy can be the presenter of
the tan skin. So, we have three persons
in our mind. Zac Efron, Kylie, and
Rihana. We will talk about it in the next
of our meeting. Come to the last part,
okay before that could you tell me if
we go beyond than 10 minutes?
(pointing out employee 5)
Employee 5: Okay.
Board Director: As you know we will
introduce our product to new market,
which promotion that we can grab our
customer attention?
Employee 3: In my opinion, we just
expand to the new target, so we
should give a sample product to people
who buy our product and giving 20
percent discount to people who buy
more than 20 pieces of it.
Board Director: Okay, I agree with you
that we will give the sample product as
a small package, but I don’t agree with
20 percent discount because it will cost
a lot to our company. (speech was
interrupted)
Employee 5: Excuse me, I think we
have to finish this topic soon as we
have just 15 minutes before the
meeting ends.
Board Director: Okay then, I would like
you to sum up what we’ve agree or
disagree with this meeting to make the
clearly understanding to all of us.
(pointing the employee 5)
Employee 5: All right, so, we’ve talked WORKING HOURS
about exporting our product to new
(Employee are communicating with
countries (The united states, England,
customers in different scenarios.)
German and Australia). And as for the
target market, normally, we focus on
working aged, but now we try to focus
THE IMPATIENT CUSTOMER
on the new group which is teenager.
Now. We will also change our premium Employee 6: Hello good afternoon how
products to mass product because can I help you?
mass market is easy for us to get into
Customer 1: To whom it may concern,
it, and we will set our price cheaper
I ordered a product 2 weeks ago, and it
than before. So, the next ambassador
was supposed to turn up 3 days ago.
for our new market will be considered
What’s going on? It’s so late now!
in the next meeting. Finally, our new
(irritate)
promotion is that we would give
product example and voucher for Employee 6: My sincerest apologies.
customers. Late deliveries can be a real pain. I
assure you that we’re doing everything
Board Director: Okay, do you have any
possible to resolve this issue for you.
question?
And as an apology, we’re happy to give
ALL: None. you a 10% discount on your next
purchase.
Board Director: Thank you for today.
Customer 1: Okay make it quick.
ALL: Thankyou ma’am.
Employee 6: Wait for further
(All are standing and giving a shake
announcement for your purchase.
hands to each other)
Thank you so much! have a nice day.
THE DEFECTIVE PRODUCT CUSTOMER
Customer 2: Good afternoon, I recently
purchased a soap and receive it this
morning. When I open the box and
check it, there is a little crushed part of
a soap. It’s not in a perfect shape.
What do you think about it?
Employee 6: Yikes. We’re sorry to hear
that. That must be really bad to used.
We don’t hear of this issue too often,
so it might be due to a manufacturing
defect. We’d be more than happy to
send you a new one right away.
Customer 2: Thank you so much for
your good response!
Employee 6: No worries!
THE FEATURE-REQUEST CUSTOMER
Employee 6: Yes? Good afternoon this
is the SFA Company, how can I give
help?
Customer 3: Hi! I’ve been using your
product for a few months now and so
far, everything is great! However, I feel
like it is lacking in branding
customization options. Will you be able
to add more functionality in the next
update?
Employee 6: Hello there! Thanks for
your feature request, but due to
limited resources, we are unable to
implement it in the near future. That
being said, many of our customers
have made similar requests. So we’re
taking it very seriously. For the time
being, we’ll add it to our backlog, and
you will definitely be notified when
we’re ready to implement more
branding options. Thank you for your
concern!
Characters:
Board Director – Iryll Levi Cablaida
Employee 1 – Apple Chavez
Employee 2 – Joan Nuñez
Employee 3 – Maria Theresa De Luna
Employee 4 – Jerick Perez
Employee 5 – Jeca Valenzuela
Employee 6 – Elyka Jane Grado