Class 2.

3 Surviving a Crisis

5. Predict

6. Set up

7. Inform

8. Disclose

9. Analyze

10 Practise

Before the crisis: 2, 4, 5, 6,

During the crisis: 7, 8, 10
After the crisis: 1, 3, 9

Noun phrases with of

Damage of confidence, Loss of confidence, Limitation of Speed, Damage Limitation.

Noun phrases without of

Contingency plan, Legal information, Legal action, Information Flow, Press Release, Response speed, Press
conference.
 1. Response Speed

2. Press Conference

3. Action Plan

4. Press Release

5. Damage Limitation

6. Contingency Plan

7. Legal Action

8. Admission of Liability

9. Loss of Confidence

10 Information Flow

A Press Release Loss of Confidence

Legal Action Contingency Plan

A Press Conference Information Flow

 Sales went down, defective vehicles, it has been the worst crisis of the company
and I will like to know more

He talks about the cause of the crisis and how they tried to solve the problem by
recalling the cars.

1. Slow to acknowledge 5. Unclear 9. Get out there

2. Slow to respond 6. Confused 10. Doing something
3. Problem 7. Tell it all
4. Recall 8. Tell it quickly

1.-
The before crisis: Where you need to attend to the possibility of a crisis.
The during crisis: You know what´s happening during the crisis.
The after crisis: What you do after a crisis.

2.-
An audit of which is essential
Identify what could possibly go wrong
Prepare a contingency plan
 1.- Crisis Identification
2.- Containment
3.- Resolving the crisis

1.- The Recovery: How do you re introduce the product?, How do you recover from the storm?
2.- The Auditing of the management of the crisis?, What can be learned?, What worked and what didn´t?
3.- Rebuilding: How does it rebuild its reputation externally?, How does it restore the confidence of its
customers?