MINDANAO STATE UNIVERSITY AT NAAWAN

COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY

Department of Accountancy and Business Management
BS Business Administration Major in Marketing Management

MKT 106: ADVERTISING

SAN MIGUEL ETHYL ALCOHOL

SUBMITTED BY:

IVYMAE ACAS
ZENNEL MAE BATIAO
PALMELA CLAVITE
KIMBERLY NEPAL
JUDELLYN GRAMATICA
ROSALLE MALANOG
SITTIE ASHIA MANGONDATO
JHELL MAE GALANIDO
RANNIE ARIZO
CHRIS DUROG

SUBMITTED TO:

PROF. DJANNEZ M. DADOLE, MBA

2021
Advertising Objectives

Informative Advertising
 To inform about the company’s new product against Covid-19.
 To announce about the attributes and benefits of this new product.

Persuasive Advertising
 To convince customers to try our new product.
 To influence target market to take action and switch brand.

Reminder Advertising
 to remind people about the need of this product in this crisis

In this time of pandemic, we've been facing a big crisis that really affects each individuals in
the society. This pandemic has a huge effect in our life today, especially in our daily living, we
are not used in this kind of situation in which we can’t easily go outside without purpose. And
upon going outside, we must follow safety protocols which our government has implemented
just like keeping the distance or what we call “social distancing” in which we must be in a 2
meters distance from another person, wearing of masks and face shields and of course bringing
always these sanitizer or alcohol so that we can prevent such bacteria and viruses to spread.

To make our objectives possible, S

This San Miguel ethyl alcohol eliminates 99.9% of germs for us to be aware of the virus and
in order to be keep safe and healthy we need to always keep our hands clean, stay alert and
upon using this alcohol with moisturizer we can save lives and we can control the spread of the
virus. Let us not let the virus spread more because it has already done a huge impact and if it
will continue to spread, more lives will be sacrifice and more people will suffer from hunger,
poverty and etc. We need to be aware of this things that's why we recommend to you this
product which is the San Miguel Ethyl alcohol with moisturizer because this is what we need
today, to keep us away from any viruses and to keep our family safe and healthy. By reminding
and giving information about this product as our way of advertising, we believe that through
this, we can create awareness and we can help people to be safe and to not let the virus spread
more. Let us use the #BeSafeWhileProtectingYourSkin using this new San Miguel Ethyl alcohol
with moisturizer. By advertising this product, we are not just helping the people, but we're also
helping the economy, the business owner of this product because through this they can be able
to be known in the market, they can generate sales and create brand awareness.