THE RESEARCH

PROCESS
 Identifying a Research
Gathering Data
Problem

Gathering Basic Information Organizing and Interpreting

and Preliminary Data the Data

Formulating Hypothesis Drawing Conclusion

Preparing a Research Design

Giving Recommendations
for Testing the Hypothesis
THE PARAMETERS
OF RESEARCH
 GENERAL APPROACH

Synthetic Analytic
 RESEARCH AIM

Deductive Heuristic
 CONTROL OVER
THE RESEARCH CONTEXT

Low High
 EXPLICITNESS OF DATA
COLLECTION PROCEDURES

Low High
KINDS OF RESEARCH
ACCORDING TO GOAL
Applied Research
Basic Research
 APPLIED RESEARCH
is designed to solve practical
problems of the modern
world, rather than to acquire
knowledge for knowledge's
sake.
 BASIC RESEARCH
(also known as fundamental or pure)
is driven by a scientist's
curiosity or interest in a
scientific question.
TYPES OF RESEARCH
Primary Research
Secondary Research
Primary Research
conducted with the help of the
primary sources
expensive
long
results are of better quality
usually detailed since it is supposed
to be both qualitative and
quantitative in purpose
Secondary Research
conducted on the basis of some data
collected from someone who had got
it from some source
not expensive
usually summarized since it involves
the indirect sources.