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Chapter 2 - The Filipino Consumer 1
Chapter 2 - The Filipino Consumer 1
Abraham Maslow
Basic needs Higher needs
Higher needs
Self-actualization
Thus,
People who lack food, shelter. or Maslow believed that safe and healthy
clothing, or find themselves in an people are capable of satisfying even
unsafe and uncomfortable the highest psychological needs.
environment cannot adequately meet
and express their higher needs.
These people may now have the They use their wealth, talents, and
capacity to reach out in their society . skills to help others improve their life
Some of them organize foundations to
carry out their philanthropic missions.
wants
wants
These are mere
expressions of
needs. These are
specific things
people wish. At the
same time, this wish
is also a choice.
For instance Jessica needs a pair of
rubber shoes, but she wants the
Adidas brand or Rhodora needs a
television, but she wants a Samsung
LED model. On the other hand, other
individuals, interpret the term as
referring only to things that fall under
man's whims and caprices. They
identify flashy cars, expensive jewelry,
and mansion av belonging to this
concept.
For instance Jessica needs a pair of
rubber shoes, but she wants the
Adidas brand or Rhodora needs a
television, but she wants a Samsung
LED model. On the other hand, other
V individuals, interpret the term as
referring only to things that fall under
man's whims and caprices. They
identify flashy cars, expensive jewelry,
and mansion av belonging to this
concept.
ECONOMIC AND NONECONOMIC
WANTS
TWO BROAD TYPES OF WANTS IN
ECONOMICS
Jeffrey's desire to be reunited
Jeffrey has just come home from the with his pals is a noneconomic
United States where he worked for the want.
past five years. He missed his friends so
much so he threw a “barkada” reunion
party. He rented the clubhouse in their
village hired caterers, ordered and sent Friendship is one thing people
value in life
invitations to his friends, rented a sound
system and bought some drinks. He
actually did not mind spending too much.
All he wanted was to see all his friends
again and to reminisce their good old days
together
Jeffrey has just come home from the
United States where he worked for the
past five years. He missed his friends so
much so he threw a “barkada” reunion
party. He rented the clubhouse in their
village hired caterers, ordered and sent
invitations to his friends, rented a sound
system and bought some drinks. He
actually did not mind spending too much.
All he wanted was to see all his friends
again and to reminisce their good old days
together
When people fight for
justice, they hire the
best lawyers in town.
Some watch a movie in
order to relax.
Economics is concerned only with the
study of economic wants. The study
of noneconomic wants is left to
other disciplines, such as
philosophy, political science,
theology and psychology.
Free goods and
economic goods
Produce acquired without cast are
called free goods.
However, if it was
bought for personal use,
then it is a final good.
CLASSIFICATION OF
ECONOMIC WANTS
Dr. Bernardo M. Villegas, in his book Guide to Economics for
Filipino