11

TVL-AFA (FOOD PROCESSING)

Activity Sheet Quarter 1– WEEK 4

Environment and Market (EM)

Region VI – Western Visayas

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TVL 11 - AFA (Food Processing)
Quarter 1 Week 4
Activity Sheet No. 4
First Edition, 2021

Published in the Philippines

By the Department of Education
Region 6 – Western Visayas

Republic Act 8293, section 176 states that: No copyright shall subsist in any
work of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for
exploitation of such work for profit. Such agency or office may, among other things,
impose as a condition the payment of royalties.

This Learning Activity Sheet is developed by DepEd Region 6 – Western

Visayas.

ALL RIGHTS RESERVED. No part of this learning resource may be

reproduced or transmitted in any form or by any means electronic or mechanical
without written permission from the DepEd Regional Office 6 – Western Visayas.

Development Team of TVL - AFA (FOOD PROCESSING) Activity Sheet

Writers: Zenith E. Dugayo

Illustrators: June A. Dionisio

Editors: Judy Ann B. Nonato

Frankleen L. Divinagracia
Elizer B. Pineda

Layout Artists: June A. Dionisio

Schools Division Quality Assurance Team: Severino O. Abelay Jr.

Raulito Dinaga

Division of Negros Occidental Management Team: Marsette D. Sabbaluca

Dennis G. Develos
Ma. Teresa P. Geroso
Zaldy Reliquias
Severino O. Abelay Jr.

Regional Management Team: Ma. Gemma M. Ledesma,

Dr. Josilyn S. Solana,
Dr. Elena P. Gonzaga,
Mr. Donald T. Genine,
April C. Velez

Introductory Message
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 Welcome to TVL - AFA (Food Processing)!

The Learning Activity Sheet is a product of the collaborative efforts of the

Schools Division of Negros Occidental and Dep. Ed Regional Office VI - Western
Visayas through the Curriculum and Learning Management Division (CLMD). This is
developed to guide the learning facilitators (teachers, parents and responsible
adults) in helping the learners meet the standards set by the K to 12 Basic Education
Curriculum.

The Learning Activity Sheet is self-directed instructional materials aimed to

guide the learners in accomplishing activities at their own pace and time using the
contextualized resources in the community. This will also assist the learners in
acquiring the lifelong learning skills, knowledge and attitudes for productivity and
employment.

For learning facilitator:

The TVL - AFA (Food Processing) Activity Sheet will help you facilitate the
leaching-learning activities specified in each Most Essential Learning Competency
(MELC) with minimal or no face-to-face encounter between you and learner. This will
be made available to the learners with the references/links to ease the independent
learning.

For the learner:

The TVL - AFA (Food Processing) Activity Sheet is developed to help you
continue learning even if you are not in school. This learning material provides you
with meaningful and engaging activities for independent learning. Being an active
learner, carefully read and understand the instructions then perform the activities and
answer the assessments. This will be returned to your facilitator on the agreed
schedule.

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 Quarter 1 – Week 4

Learning Activity Sheets (LAS) No. 4

Name of Learner: _____________________________________________________

Grade and Section: ______________________________ Date: ________________

TVL – AFA (FOOD PROCESSING) ACTIVITY SHEET

ENVIRORNMENT AND MARKET

I. Learning Competency with Code

LO 2. Recognize the potential customer / market in food processing.

TLE-EM9-12-00-2
2.1 Identify the profile of potential customers
2.2 Identify the customer’s needs and wants through consumer analysis
2.3 Conduct consumer / market analysis.

II. Background Information for Learners

This lesson covers the concepts of developing a product, the process of

product development, finding value, innovation, unique selling proposition (USP).

Concepts of Developing a Product

Concept development is a critical phase in the development of a product. In
this stage, the needs of the target market are identified, and competitive products are
reviewed before the product specifications are defined. The product concept is
selected along with an economic analysis to come up with an outline of how a
product is being developed. Figure 3 shows the stages of concept development of a
product.

Figure 2: Stages of Concept Development

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 The process of product development follows the following stages:
1. Identify customer needs: Using survey forms, interviews, researches, focus
group discussions, and observations, an entrepreneur can easily identify customers’
needs and wants. In this stage, the information that can be possibly gathered are
product specifications (performance, taste, size, color, shape, life span of the
product, etc.). This stage is very important because it would determine the product to
be produced or provided.
2. Establish target specifications: Based on customers' needs and reviews of
competitive products, you can now establish target specifications of the prospective
new product and/or services. A target specification is essentially a wish-list.
3. Analyze competitive products: It is imperative to analyze existing competitive
products to provide important information in establishing product or service
specifications. Other products may exhibit successful design attributes that should
be emulated or improved upon in the new product or service.
4. Generate product concepts: After having gone through with the previous
processes, you may now develop a number of product concepts to illustrate the
types of products or services that are technically feasible and will best meet the
requirements of the target specifications.
5. Select a product concept: Through the process of evaluation between attributes,
a final concept is selected. After the final selection, additional market research can
be applied to obtain feedback from certain key customers.
6. Refine product specifications: In this stage, product or services specifications
are refined on the basis of input from the foregoing activities. Final specifications are
the result of extensive study, expected service life, projected selling price among
others are being considered in this stage.
7. Perform economic analysis: Throughout the process of product development, it
is very important to always review and estimate the economic implications regarding
development expenses, manufacturing costs, and selling price of the product or
services to be offered or provided.
8. Plan the remaining development project: In this final stage of concept
development, you can prepare a detailed development plan which includes list of
activities, necessary resources and expenses, and development schedule with
milestones for tracking progress.

Finding Value
People buy for a reason. There should be something in your product or
service that would give consumers a good reason to go back and buy more. There
must be something that will make you the best option for target customers;
otherwise, they have no reason to buy what you are selling. This implies further, that
you offer something to your customers that will make them value your product or
service.
The value you incorporate in your product is called value proposition. Value
proposition is a believable collection of the most persuasive reasons why people
should notice you and take the action you’re asking for. It is what gets people
moving, what makes people spend for your product or service.
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Innovation
Innovation is the introduction of something new in your product or service.
This may be a new idea, a new method, or a new device. If you want to increase
your sales and profit, you must innovate. Some of the possible innovations for your
products are change of packaging, improvement of taste, color, size, shape, and
perhaps price. Some of the possible innovations in providing services are application
of new and improved methods, additional featured services, and possibly freebies.

Unique Selling Proposition (USP)

Unique Selling Proposition is the factor or consideration presented by a seller
as the reason that one product or service is different from and better than that of the
competition. Before you can begin to sell your product or service to your target
customers, you have to sell yourself in it. This is especially important when your
product or service is similar to your competitors.
USP requires careful analysis of other businesses' ads and marketing
messages. If you analyze what they say or what they sell, not just their product or
service characteristics, you can learn a great deal about how companies distinguish
themselves from competitors.

Here's how to discover your USP and how to use it to increase your
sales and profit:
 Use empathy: Put yourself in the shoes of your customers. Always focus
on the needs of the target customers and forget falling in love with your
own product or service. Always remember, you are making/providing this
product not for yourself but for the target customers to eventually increase
sales and earn profit. Essential question such as what could make them
come back and ignore competition, should be asked to oneself. Most
possible answers may be focused on quality, availability, convenience,
cleanliness, and reliability of the product or service.
 Identify customer’s desires. It is very important for you to understand and
find out what drives and motivates your customers to buy your product or
service. Make some effort to find out, analyze and utilize the information
that motivates the customers in their decision to purchase the product or
service.
 Discover customer’s genuine reasons for buying the product. Information
is very important in decision making. A competitive entrepreneur always
improves their products or services to provide satisfaction and of course
retention of customers. As your business grows, you should always
consider the process of asking your customers important information and
questions that you can use to improve your product or service.

III. References

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 Blair D. Castillon, Ph.D., and et al, Technology and Livelihood Education
Agricultural Arts Food (Fish) Processing NCII Learner’s Material, Page 30-44,
Published by the Department of Education

IV. Activity Proper

1. Directions / Instructions
a. Take your time reading the attached information sheets in order to answer the
activities given.
b. Read and follow directions and/or instructions in the activities and exercises
diligently.
c. Do not hesitate to ask questions from your teacher if necessary.

2. Exercises / Activities

Activity no. 1 TITLE: Matching Type

Directions: Match column A with the correct answer on column B. Write your
answers on a separate sheet of paper.
Column A Column B

1. It is imperative to analyze existing A. refine product specifications

competitive products to provide important
information in establishing product or B. identify customer needs
service specifications.
C. generate product concepts
2. This stage is the process of evaluation
between attributes, a final concept is D. analyze competitive products
selected.
E. select a product concept
3. The stage where product or services
specifications are refined on the basis of F. plan the remaining development project
input from the foregoing activities. G. perform economic analysis

4. In this stage, it is very important to H. establish target specifications

always review and estimate the economic I. product outcome
implications regarding development
expenses. J. distribute products development
5. This is the final stage of concept
development where you can prepare a
detailed development plan which includes
list of activities.

6. It
needs survey forms, interviews,
researches, focus group discussions, and
observations.

7. It is gone through the previous

processes that you may now develop a
number of product concepts to illustrate
the types of products or services.

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8. These are based customers’ needs and
reviews of competitive products.

Activity no. 2 TITLE: Business Concept

Direction: Answer the following questions.

If you are going to be an entrepreneur;

1. How will you identify your customers?

___________________________________________________________________

2. What will be your considerations in selecting your customers?

___________________________________________________________________

3. Explain how your product or service became unique to other products.

___________________________________________________________________

4. Are you going to consult somebody before you engaged in this business? Cite /
give sample insights that you gained from the consultation.
___________________________________________________________________

5. What will be your preparations before starting your actual business?

___________________________________________________________________

6. What creative and innovative techniques will you adapt in the development of your
product or service? What will be the effect of the innovative techniques to the sales
and profits of your business?
___________________________________________________________________

7. What strategy will you consider to create a unique selling proposition to your
product or service?
___________________________________________________________________

Performance Task 3: Product Conceptualization

Direction: In a separate sheet of paper. Develop your own concept of your product
or service by using the figures on this page. Use bullets in every stage of
product conceptualization in listing important key ideas.

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3. Guide Questions:

1. How important to have a customer?

2. How other people help in your business?
3. Why we need to generate product concept in business?

4. Rubric for scoring

Here’s the Rubric as your reference in performing your activity
Perfect Actual
Score Score
ACCURACY
Output was perfectly done 50
Output was done having 1-3 errors 48
Output was done having 4-5 errors 45
TIMELINESS
Submitted the output on the deadline 50
Submitted the output 1 day after the deadline. 48
Submitted the output 2 days after the deadline. 45
TOTAL SCORE 100

V. REFLECTION:

1. What specific part of the lesson do you like most?

2. What activity you find it hard to do? Why?
3. What message would you like to tell to your food processing teacher regarding
your lesson?

VI. Key Answer:

Activity 1.

1. D
2. E
3. A
4. G
5. F
6. B
7. C
8. H

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