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A PET SHOP
Background:
Most pet owners consider their pets to be part of the family, with a large amount conscious
of their pet’s health. However, with so much information available and several methods to shop,
pet owners can find it challenging to know the best place to purchase food for their pets. With
this in mind, this article will focus on pet shops and how they benefit pet owners, the changes in
consumer shopping habits, and how independent pet shops help local communities and the
economy. Covid-19 has affected a large number of industries, with pet food included. As a result
of this, the shopping habits of pet owners have begun to change.
Recent research has revealed that in April this year, consumer confidence grew in pet
retail by 0.4% compared to the same period in 2019. In addition, the pet shops and vet’s category
has seen shopping grow by a staggering 32.4% compared with two years ago; this is faster than
any other high street store. Whilst, 42% of consumers are more likely to shop locally than before
the pandemic, 47% describe the high street as the heart of their communities.
The 1960s saw the launch of the first national pet store franchise, and by 1970, the
fledgling pet industry was being shaped and helped along by two organizations that continue in
that role today.
Research Question:
Methodology:
diversification of pets’ role in the modern society, the relationship between pets and
owners has changed from the functional relationship, such as early-stage aid and breeding, to the
emotional relationship including amusement and personating. Meanwhile, the meaning of pets
has also extended and changed in the eyes of the owners. The key to understanding a specific
consumption relationship is to determine what relationship means to the person involved
(Fournier, 1998).
Katcher et al (1983) says that people in the west are considering their pets as part of their
family and that 67% of them carry the photograph of their pets in their wallet, and more than
70% let their pets sleep in the bedroom. According to the research of Greenebaum 13 (2004),
many dog lovers see their pets as a family member, best friend or fur baby. They also call
themselves the father or mother rather than the owner of the dog. In the opinion of many pet
owners, their pet is just like a child that will never grow up (Franklin, A., 1999). They even play
with them (Smith 1983), talk to them (Hirsh-pasek and Treiman 1982) and refer to them as their
baby (Archer, 1997). Pets are playing the role of companion in modern society. They have three
functions, namely reflective effect, healing effect and interpersonal interaction (Patricia C.,
2017).
https://www.marketresearch.com/seek/Pet-Services-Supplies-Philippines/124/1239/1.ht
ml
https://www.bplans.com/pet-supplies-business-plan/market-analysis-summary/
https://www.studocu.com/ph/document/sti-college/information-technology/pet-wellness-
animal-clinic-and-grooming-station-sales-and-inventory-management-system-1/249161
58
https://www.researchgate.net/publication/24098988_Consumers_and_Their_Brands_De
veloping_Relationship_Theory_in_Consumer_Research