Professional Documents
Culture Documents
I. NAME OF
Bachelor of Science in Tourism Management
PROGRAM
II. COURSE COURSE CODE
DESCRIPTIVE Global Culture and Tourism Geography
TITLE
COURSE
III. PRE-REQUISITE / CREDIT UNIT
None
CO-REQUISITE
3 Units
This course shall have students analyze and understand specific
world travel destinations, with emphasis on the exploration of
geographical features, customs and traditions, population, visitor
attractions, political, religious, language and cultural differences as
these relate to the hospitality and travel industry. Students will
IV. COURSE develop understanding as well as sense of responsiveness for cultural
DESCRIPTION values and traditions that exist beyond their own culture. Students
will be able to identify international travel patterns by locating
various major cities, natural wonders, historic sites, and other tourist
attractions, both man-made and natural focusing as well as with the
major travel- generating and travel-receiving areas.
A. Learning Outcome: At the end of this module, the students should be able to:
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A. Power point
B. Module
X. COURSE CONTENT
MIDDLE EAST
Country: Saudi Arabia
The Kingdom of Saudi Arabia occupies most of the Arabian Peninsula, the original homeland of the
Arabs, the place of origin of the Arabian language, and the historic center of Islam.
Capital: RIYADH
Flag: The green color represents Islam. The sword is a symbol of justice and represents the first Saudi
King Abdulaziz ibn Saud. The Arabic word on the flag is the basic word of Islam. The national flag is
only used for official purposes. The citizens of the country should use the flag with a golden palm tree
on the two crossed swords in the upper right corner of the flag on the plain green background.
("There is no deity but God; Muhammad is the Messenger of God")
Currency: Saudi’s national currency is the Saudi riyal (ر.سSAR), which is subdivided into 100 halala.
Religion: Muslim
Language: Arabic is the official language of Saudi Arabia. English is widely spoken and incorporated into daily
transactions and functions.
Type of Government: Arabic is the official language of Saudi Arabia. English is widely
spoken and incorporated into daily transactions and functions.
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A. COUNTRY PROFILE
Country: Saudi Arabia
The Kingdom of Saudi Arabia occupies most of the Arabian Peninsula, the original homeland of the Arabs,
the place of origin of the Arabian language, and the historic center of Islam.
Capital: RIYADH
Flag: The green color represents Islam. The sword is a symbol of justice and represents the first Saudi King
Abdulaziz ibn Saud. The Arabic word on the flag is the basic word of Islam. The national flag is only used
for official purposes. The citizens of the country should use the flag with a golden palm tree on the two
crossed swords in the upper right corner of the flag on the plain green background. ("There is no deity but
God; Muhammad is the Messenger of God")
Currency: Saudi’s national currency is the Saudi riyal (ر.سSAR), which is subdivided into 100 halala.
Religion: Muslim
Language: Arabic is the official language of Saudi Arabia. English is widely spoken and incorporated into daily
transactions and functions.
Type of Government: Arabic is the official language of Saudi Arabia. English is widely spoken and
incorporated into daily transactions and functions.
A. TYPES OF TOURISM
Ecotourism
While Saudi Arabia has been known for its oil in the past, the kingdom is launching a variety of ecotourism efforts
for its future. Enter Vision 2030: an ambitious plan to decrease the kingdom’s oil dependence in part by increasing
tourism to account for 10 percent of Saudi Arabia’s gross domestic product by 2030, up from 3 percent today. The
vision outlines a plan for heightened sustainability efforts across the kingdom, from large-scale “giga-project”
developments to a massive tree-planting campaign.
Sports:
Soccer is regarded as the national sport and is the most popular sport in Saudi Arabia.
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Adventure:
● Dune Bashing
Buckle up for a 4x4 ride through the alluring sand dunes of Saudi. This popular off-road experience of Saudi
combines mud and hill driving. Winter temperatures are best suited for dune bashing. Several locations around Riyadh
and Jeddah provide plenty of opportunities for this awe-inspiring adventure
● Desert Safari
Saudi is home to the largest sand desert on the planet and you cannot miss a desert safari on a trip to Saudi!
Experience some of the best desert safari at Red Sand Riyadh and Jeddah.
Health and Wellness: Euromonitor International's Health and Wellness in Saudi Arabia report tracks the
developments of health-associated product types and the healthy-option positioning of competing brands across
different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and
wellness categories with each other or in the context of the total market for a sector. It identifies the leading fers
strategic analysis of key factors influencing the market- be they new product developments, legislative context or
lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
B. TOURIST ATTRACTIONS
Natural Attraction:
● Elephant Rock in Al Ula
● Edge of the world
● Riyadh – The Capital City of Saudi Arabia.
Historical Attraction:
● Jubbah Hail – Archaeological rock inscriptions
● Madain Salih – Saudi’s first UNESCO Site
● Masmak Fortress – Weapon storage and city’s defense facility
Cultural Attraction:
● The Gate to Mecca
● Athr Gallery
● Jeddah Floating Mosque
Heritage Attraction:
● Historic Jeddah, Al Balad
● Rock Art, Hail
● Al-Ahsa Oasis, Al Ahsa
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Flag carrier: Saudia (Arabic: السعوديةas-Suʿūdiyyah), formerly known as Saudi Arabian Airlines ( الخطوط
)السعودية العربية الجوية, is the flag carrier of Saudi Arabia, based in Jeddah. The airline's main operational base is at
King Abdulaziz International Airport in Jeddah
Airport hub: King Abdulaziz International Airport (IATA: JED, ICAO: OEJN) or simply KAIA Airport, is
the main international airport serving the city of Jeddah, being the busiest airport in Saudi Arabia. Jeddah
Airport is located 19 km north of Jeddah.
TRANSPORTATION: Train, Buses, Taxi and ride-hailing service in Saudi Arabia, Metro Systems in Saudi
Arabia
The Saudi bus network provides affordable transport both within and between the Kingdom’s cities.
Operated by the Saudi Public Transport Company (SAPTCO), the fleet consists of over 2,000 buses. It carries
annually more than 3 million passengers within large urban centers such as Riyadh, Jeddah, Dammam, Madinah
and Makkah, and to cities and towns across the country. There are also 10 international routes that are used by
nearly half a million travelers each year.
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E. TOURISM ACTIVITIES:
Qiddiya is planned to be the world’s largest entertainment city, almost three times bigger than Walt
Disney World. It will feature over 300 leisure and entertainment facilities, including a 20,000-seat
clifftop stadium, motorsports facilities, the world’s largest Six Flags theme park, a world-class
waterpark, golf courses, cinemas, and a performing arts theatre. Qiddiya aims to attract over 14 million
visitors per year.
New York City’s Central Park, King Salman Park in Riyadh is envisioned as the “Green Heart” of
Riyadh and the largest urban park in the world. It will include residential compounds, hotels, retail space,
an arts complex, theatres, museums, cinemas, sports venues, water features, restaurants, and an 18-hole golf
course.
The Sports Boulevard in Riyadh will stretch 135 kilometers from end-to-end and feature green
pedestrian pathways, cycling lanes, horse-riding tracks, arts centers, museums, studios, libraries, conference
halls, and indoor sports facilities.
Vision Realization Office in the Ministry of Tourism is aiming to achieve the Kingdom 2030 Vision in all of
the Ministry sectors and work areas. This will be achieved through strategic alignment that will guarantee
fulfilling the KPIs and integrating all Ministry projects, initiatives and plans with the office vision realization
programs with the help and coordination with external partners who include support centers and other
executives’ parties.
A. COUNTRY PROFILE
Country: Israel
A Middle Eastern country on the Mediterranean Sea, is regarded by Jews, Christians and Muslims as the biblical
Holy Land. Its most sacred sites are in Jerusalem. Within its Old City, the Temple Mount complex includes the
Dome of the Rock shrine, the historic Western Wall, Al-Aqsa Mosque and the Church of the Holy Sepulchre.
Israel's financial hub, Tel Aviv, is known for its Bauhaus architecture and beaches.
Capital: JERUSALEM
Flag: It symbolizes God's Glory, purity and Gevurah (God's severity) The blue stripes are intended to symbolize
the stripes on a tallit, the traditional Jewish prayer shawl. The Star of David is a widely acknowledged symbol of
the Jewish people and Judaism.
Religion: Jewish
Language: Hebrew
Type of Government: The country is a democratic republic with a parliamentary system of government headed by a
prime minister and involving numerous political parties representing a wide range of political positions. Israel’s
lawmaking body, the Knesset, or assembly, is a single-chamber legislature with 120 members who are elected every
four years (or more frequently if a Knesset vote of nonconfidence in the government results in an early election).
A. TYPES OF TOURISM
Ecotourism:
Israel is located in the crossroad of three continents – Asia, Africa, and Europe – and therefore it is rich and diverse
in natural and cultural attractions. Within a short journey, tourists can enjoy an immensely diverse range of activities
that cater to all tastes, interests and capabilities.
Sports:
The most popular sports in Israel have traditionally been Association Football (mainly) and Basketball (secondly)
with the first being considered the national sport - in both of which Israeli professional teams have been competitive
internationally.
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Adventure:
⮚ Rock Climbing
is an activity where participants climb up, down or across natural rocks or artificial rock walls. The goal is to
reach the summit or the endpoint of a route without falling
➢ Rappelling
is the controlled descent of a steep slope, such as a rock face, by moving down a rope. When abseiling the person
descending controls their own movement down the rope, in contrast to lowering off in which the rope attached to
the person descending is paid out by their belayer.
Health and Wellness: Israel’s healthcare system is based on the tenet of Public Health, which subscribes to the
health needs of society as a whole, and not just the needs of the individual. In Israel, public healthcare for all, from
infancy to old age, is mandated by law. Israel also spends quite generously on its healthcare. In the 19th century,
clinics were opened to Israel to combat rampant diseases. These clinics expanded to ultimately become the hospitals
that exist in Israel today.
TOURIST ATTRACTIONS
Natural Attraction:
● Masada National Park
● Ramon Crater
● Ramat HaNadiv
Historical Attraction:
● Basilica of the Annunciation
● Church of the Holy Supelcher
● Yad Vashem
Cultural Attraction:
● Banksy Graffiti
● The Billy Rose Art Garden
● Al-Kasaba Theatre and Cinematheque, Ramallah
Heritage Attraction:
● Tel Hazor
● Beit Guvrn
● Tel Be’er Sheva
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Lodging Facilities:
● Crowne Plaza Tel Aviv Beach Hotel
Sits on the seafront in central Tel Aviv, three km from Savidor Central Railway Station and the inter-city Ayalon
Highway. It’s a 35-minute drive to Ben Gurion International Airport (TLV). Local bus services are within walking
distance. Fashionable Gordon Beach is at the hotel's doorstep, Tel Aviv Marina is next door and the seafront
promenade attracts joggers and cyclists. The city's vibrant museums and arts venues are a short taxi ride away. It's a
short amble to the shops and cafés of Dizengoff and Ben Yehuda Streets, and a free hotel shuttle links to the
upmarket Azrieli mall. The Old City of Jaffa is a 20-minute drive south along the coast.
Flag carrier: EL AL, the national carrier of Israel, attaches great importance to activities that benefit the community.
This reflects a special and genuine affinity to the State of Israel. EL AL: Established in 1948 as the National Airline
of Israel, we have grown into a prestigious international carrier.
Airport hub: Ben Gurion Airport (IATA: TLV, ICAO: LLBG), commonly known by the Hebrew-language acronym
Natbag ( )נתב״ג, is the main international airport of Israel. Situated on the northern outskirts of the city of Lod, it is
the busiest airport in the country.
E. TOURISM ACTIVITIES:
● Wailing Wall Also known as the Western Wall, this tourist spot is the surviving retaining wall of the first
temple of Jerusalem. People wailed in this wall to grieve the temple’s loss in AD 70. Today, it’s the
holiest site for the Jewish people and a place of pilgrimage.
● Tower of David King Herod erected this ancient citadel to protect the palace he built around 24 BC. When
you enter the Tower of David, you’ll find a museum, which relays the story of Jerusalem. You can also enjoy a
Sound and Light show during the evenings.
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● Mount Zion This small hill situated south of the Zion Gate is home to Muslim and Jewish shrines. It is
where you’ll find the tomb of King David. If you go up the stairs from the courtyard of the tomb, you’ll come
across the Last Supper Room, which served as both a mosque and a church throughout its long history. Apart
from the tomb, you can visit other historic One of these is the Church of the Dormition where the Blessed
Virgin Mary passed away. Another is the Church of St. Peter of Gallicantu, where Peter denied Jesus.
The Ministry of Tourism is an economic ministry, whose primary aim is to increase economic activity. The
ministry is responsible for the planning, development and marketing policies in the tourism industry.
The ministry has defined its goals to increase internal tourism and to focus on overseas marketing in target
countries and sectors that could drive incoming tourism
> Israel is the only country in the world that has more trees today than it had 50 years ago.
> Israel has more museums per capita than any other country, including the world’s only one underwater.
>Voicemail technology was developed in Israel.
>The IDF is a leader in saving people trapped by natural and man-made disasters. On short notice, its search and
rescue unit has operated in many countries (including Mexico, Kenya, India, Turkey and the U.S.) following
earthquakes, train wrecks, collapsed buildings and terrorist attacks.
>Israel is home to the world’s only theater company composed entirely of deaf and blind actors.
>Life expectancy in Israel is among the highest in the world at 82 years.
>Coffee and cafés are so good in Israel that it’s the only country where Starbucks failed trying to break into the local
market. (shocking right???)
>On a per capita basis, Israel tops the list of countries when it comes to the annual production of scientific papers.
>First launched in Israel in 2011, bus-stop mini-libraries, offering books free of charge, have inspired similar
initiatives in other countries.
A. COUNTRY PROFILE
Country: UAE
Flag: The flag comprises pan-Arab colors – or colors that are quite common to the Arab world. Green, white and
red stripes run horizontally across the flag, while a red stripe makes it vertical way down the inside border which
symbolizes Arabian unity.
Language: Arabic
Type of Government: The UAE is run by a federal government and local governments of the seven emirates.
Their powers and roles are defined by the Constitution.
A. TYPES OF TOURISM
Ecotourism:
➔ The Green Planet
- provides the opportunity to connect with elements of nature, including animal encounters, within a
tropical rainforest setting
Sports:
➔ Camel racing in Dubai
- The camel racing season comes between October and April in the winter months. The camel races in Dubai
are free to attend. But there will be a huge rush. So you will need to call in a few days before to book your
slots.
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Unlike horse races, where everyone comes dressed to impress, camel races are casual. Watching camel races is a
way to experience the heritage and culture of Dubai.
B. TOURIST ATTRACTIONS
AIN AL MADHAB HOT SPRINGS (Natural)
- The Ain Al Madhab Hot Springs are mineral-rich freshwater springs where visitors
can take a dip in the renovated pools. Fujairah, the scenic emirate in the UAE is
home to the Ain Al Madhab Hot Springs. This fascinating destination is one of the
best natural places in the UAE.
QASR AL-HOSN FORT (Historical)
- It is the oldest stone building in Abu Dhabi. It is believed that the original fort was
constructed in 1761 and it served as a watchtower, the only freshwater well that
was present in Abu Dhabi at that time
DUBAI MUSEUM (Cultural)
- It is housed in the Al Fahidi Fort. The museum presents the traditional way of life
of people in Dubai. There are also displays of art-e-facts and objects of Asia and
Africa. Being a trading country such precious artifacts are many in Dubai. Dubai
museum helps you learn more about the history, traditions, culture of the Dubai
locals.
C. AVAILABLE ACCOMMODATION, LODGING FACILITIES AND FOOD AND
BEVERAGE ESTABLISHMENTS
Lodging Facilities:
➔ Emirates Palace`
Ultimate luxury hotel in Abu Dhabi, a facility of the Hong Kong-based Mandarin Oriental Hotel Group.
Flag carrier:
➔ The United Arab Emirates technically has two flag carriers namely, Etihad Airways (EY) (607) and Emirates
(EK) (176)
Airport hub:
Dubai International Airport (DXB)
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➔ This comes down to the unique geopolitical situation of the country. The United Arab Emirates is, as the
name suggests, a federation of seven loosely-affiliated emirates (the largest and most populous of which are
Dubai and Abu Dhabi in that order), each with its own royal family.
TRANSPORTATION:
E. TOURISM ACTIVITIES
➔ What to do in the UAE?
Visit La Perle by Dragone
- It is a show where 65 performers, from actors to acrobats, show their skills.
Performers dive into the pool and fly through the air. La Perle is located in the center
of Dubai, in the Al Habtoor City hotel complex.
Shopping
The Dubai Mall
- The largest mall in the Emirates.
Mall of the Emirates
- The world’s first shopping resort; it includes Ski Dubai, an indoor skiing facility.
Hike at Wadi Lasal
offers the perfect introduction to hiking. Located in Sharjah, the hike consists of a
circular trail of approximately 10km (6.2 miles), popular among mountain bikers and
trekkers alike. The entire route can be completed in just three hours – including stops all on flat terrain, making
it an easily accessible route for beginners and those
seeking a relaxed walk through nature.
Tourism Slogan
- “Discover all that’s possible”
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A. COUNTRY PROFILE
Country: Jordan (Hashemite Kingdom of Jordan)
Jordan is a kingdom in the Middle East. It is a young state that occupies an ancient land, one that bears the
traces of many civilizations. Jordan has been an independent kingdom since 1946. It is among the most
politically liberal countries of the Arab world, and, although it shares in the troubles affecting the
region, its rulers have expressed a commitment to maintaining peace and stability.
Capital: AMMAN
Flag: The flag of Jordan features the traditional Pan-Arab colors, which symbolize the unity of the Arab nations.
The colors of the flag aren’t all that has symbolism. The flag features a chevron design on the hoist side that
connects the three horizontal bands. This chevron pays homage to the Hashemite dynasty and the Arab Revolt.
Religion: MUSLIM
Language: ARABIC
Type of Government: The constitution declares Jordan to be a constitutional, hereditary monarchy with a
parliamentary form of government
A. TYPES OF TOURISM
Ecotourism:
Jordan’s extensive network of nature reserves offers some of the best ecotourism destinations
in the Middle East. They’ve also made a number of important conservation achievements,
including captive breeding and re-introduction of the Arabian Oryx, Gazelle, and Nubian
Ibex.
Sports:
The most popular team sports in Jordan are football (soccer) and basketball; handball and
volleyball are also widely played. In individual sports, boxing, tae kwon do, and swimming
are the most widespread.
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Adventure:
➢ Canyoning
Despite being known primarily as a desert, Jordan actually has a surprising amount of water,
and even a rainy season. This helps fill many of the siqs (canyons) and wadis (valleys) with
gently flowing creeks and rushing rivers.
➢ Ride a Camel through the Desert
There are several places where you can ride camels in Jordan, but my early morning trip
through Wadi Rum was among my top trip memories. Perching six feet atop a spindly-legged
dromedary is pretty thrilling, especially when they kneel down to allow you to mount and
dismount.
Health and Wellness: Israel’s healthcare system is based on the tenet of Public Health, which subscribes to the
health needs of society as a whole, and not just the needs of the individual. In Israel, public healthcare for all, from
infancy to old age, is mandated by law. Israel also spends quite generously on its healthcare. In the 19th century,
clinics were opened to Israel to combat rampant diseases. These clinics expanded to ultimately become the hospitals
that exist in Israel today.
TOURIST ATTRACTIONS
Natural Attraction
● Dead Sea
● Jordan River
● The Jordan Valley
Historical Attraction
● Petra
● Wadi Rum Reserve
● The Treasury
Cultural Attraction
● Ajloun Castle
● Amman Citadel
● Karak Castle
Heritage Attraction
● Al-Maghtas
● Qasr Amra
● Umm ar-Rasas
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● Lodging Facilities
➢ Little Petra Bedouin Camp
It is situated in Al Ḩayy and has a restaurant, a 24-hour front desk, snack bar, garden and terrace.
● Food and Beverages
➢ Mansaf - Traditionally served in a large platter meant for communal eating, mansaf
is a dish of tender meat layered with paper-thin flatbread and great piles of aromatic
rice.
➢ Kunafa - A crisp layer of pastry threads tops tangy cheese or cream in this
popular dessert, which is said to have spread across the Levant with Ottoman rule --
along with the thick Turkish coffee that’s a perfect pairing with the syrupy treat.
D. ACCESS AND ARRIVAL OF THE COUNTRY
E. TOURISM ACTIVITIES:
Hike Jordan’s landscapes
- You can hike through wildflowers and forests in the north, desert dunes and
incredible rock formations in the south, and plenty of castles, wadis (canyons) and
ancient ruins
in between. Whether you’re a casual walker or a hardcore hiker, the abundance and
diversity of hiking trails in Jordan offer options for a variety of skill levels and
abilities.
Craft souvenirs with local artisans
- Across Jordan, you can find opportunities to learn from an artisan and take home your
own hand-crafted souvenir made using traditional techniques. Possibilities include
basket weaving in Umm Qais, paper making in Iraq Al Amir, mosaic-making in
Amman and Madaba, and weaving at Bani Hamida near the Dead Sea. If you’re short
on time and won’t have a chance to make a souvenir, you can still buy gifts from
these local artisans and other stores in Jordan.
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Shopping
Mecca Mall
The mall is a one-stop location for most of your needs. Be it grocery, clothing, books,
pharmacy, the Mecca mall has it all. This is a place where high-end brands meet
inexpensive shopping.
Why Not Shop
The place is located in Petra which is famous for its archaeological sites. The shop is
beyond the treasury which sells some amazing traditional handicrafts, jewelry,
pottery bowls, wall hangings, and spices. The shop may not look appealing at one go,
but once you enter, you will realize that it is worth the visit.
.
Interesting Facts
Jordan is home to the Dead Sea
This is a famous salt lake in Jordan that’s a great spot for floating around. In fact, it’s one of the saltiest lakes in
the world.
There’s no oil in Jordan
Unlike the rest of its Arab neighbors, Jordan can’t make money from oil – a negligible amount, maybe. What
it does have are some pretty modest natural gas reserves, which
are far less interesting.
There are over 100,000 archaeological sites in Jordan!
From the everyday, garden variety tourists to the history buffs out there. Jordan really is packed with old stuff
to see.
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EXACT COLLEGES OF ASIA
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Pampanga Tel. No. 0925-
870-1013
Email address: